It has been almost three years since Walt Disney Studios purchased the Star Wars franchise from Lucasfilm, and fans are just now beginning to get the inside scoop on how the new movies will look. When Disney launches a new film franchise, they truly think of everything. When their latest public marketing stunt got the attention of our Dodge Dealership in Miami, we just had to share it with you!
A New Kind of Dodge Charger
Whether you have been a Star Wars fan since it was first released, or are a new convert to the legendary franchise – chances are, you have mixed emotions regarding the Disney-Star Wars merger. After seeing what the Disney Studio and Mattel did this past weekend to promote the film, you may have a change of heart.
The famed toy company, Mattel, is working tirelessly to create a fleet of Hot Wheels cars to resemble the bad guys from the upcoming Star Wars film. In an effort to create buzz around their newest product, Mattel created an entire fleet of Dodge Chargers to look like Stormtroopers from Star Wars. These all-white Chargers feature black-painted wheels, black out grilles, and unique angled black stripes to resemble the helmet of a Star Wars Stormtrooper.
The Force Hits the Streets of NYC
Taking the next logical step, Mattel released the Stormtroopers on the streets of New York City, for Uber drivers to surprise their customers with. Not only did Star Wars fans get the chance to ride in one of the most iconic American-made sports cars, they were treated to a real piece of Star Wars franchise history. The lucky Uber drivers of New York City who were able to drive these special-edition Dodge Chargers will be some of the only people to know what it is like to drive a life-size version of a Stormtrooper Hot Wheels car. The 1:64 scale rendition of the Dodge Charger Stormtroopers are being sold in stores now.
All-New 2016 Charger Coming Soon
The Dodge Charger has been on American roadways since it was first produced in 1966, and has been a staple in the muscle car segment ever since. Drivers who are interested in taking the life-size Dodge Charger for a ride, can head to their Dodge dealership in Miami today. The 2016 Dodge Charger is hitting showroom floors later this year, and is completely redesigned for the latest model year. Don’t miss checking out the latest edition of this iconic sports car.