Mitsubishi Motors has been a tricky automaker to figure out over the last few years, hasn’t it? Joining the Renault-Nissan Alliance in 2017 has opened a lot of doors, but not all has gone as planned. Shortly after Mitsubishi joined the fray, a new funding campaign, Alliance Ventures, was announced. It was a $1 billion investment plan to be used to start partnerships with various start-ups working on electric vehicle (EV) development and autonomous self-driving car tech. There hasn’t been any news about new partners since 2019, and after Mitsubishi Electric held an exhibit at the 2022 Consumer Electronics Show, we wonder if Mitsubishi is striking out on its own again. The major technological advances promised are large, but the company just announced a new ME Innovation Fund with Global Brain Corporation.
The company is launching the fund immediately, a corporate venture capital (CVC) fund designed to invest in and partner with startups across the world, yet again. This fund is very similar to the Alliance Ventures fund, with a commitment to invest five billion yen over the next ten years in various startups and new tech. The pandemic in 2020 could have easily put an end to Alliance Ventures, and with Mitsubishi Motors also announcing new models, perhaps Mitsubishi Motors Corp saved the money for a rainy day fund and this is it.
In case you missed it, Mitsubishi Motors just teased a new Ralliart vehicle in Tokyo during the 2022 Tokyo Auto Salon called the Mitsubishi Vision Ralliart Concept. With the revival of Mitsubishi Ralliart, we’ve been wondering how the automotive group that made the legendary Mitsubishi Lancer Evolution rally car is going to mingle with EV development. This could have a hand in the new ME Innovation Fund, with a focus on green innovation, but the investments made between Mitsubishi Electric and Global Brain will also be supporting the growth of global startups working primarily in the digital domain. This is especially interesting after the 2022 Consumer Electronics Show, as mentioned above.
Many automakers introduced an idea of one of two things – a mobile ecosystem where everyone has access to mobile solutions for personal travel or errands like shopping for groceries, and an implementation of digital technologies into everyday life. Imagine being able to travel to Mars in a vehicle designed with the most advanced virtual reality, or being able to work on a computer that is more or less a tangible hologram. What is this, Star Wars?
It sounds like it, and digital worlds are becoming a part of many companies. When discussing the auto industry, Mitsubishi Electric previewed concepts of employees working together with robots and artificial intelligence (AI) to produce higher quality products within a completely digitized factory, a concept called eF@ctory. Not only does it allow workers to work from virtually anywhere, controlling the robots to do the fine detailed work, in a world still aware of social distancing and the pandemic, it can keep operations functional. On a smaller scale, the company is proposing digital solutions for overseeing performance and production of buildings like manufacturing plants. On the other hand, artificial intelligence systems may one day maintain the power grid in entire cities. Some automakers are even working on virtual reality where consumers can do things in a digital world that have an impact on their physical lives…it just might not happen for about a decade.We look forward to hearing what investments Mitsubishi Electric and Global Brain Corp make when using the new ME Innovation Fund. Follow along with us on Miami Lakes Mitsubishi social media.
Photo Source/Copyright: Mitsubishi Electric
Mitsubishi Motors may not have shown up at the 2022 Consumer Electronics Show – Mitsubishi Electric was the one rocking that stage. Both part of the Mitsubishi Motors Corporation (MMC), whatever tech the latter is working on will eventually find its way into upcoming Mitsubishi models. Speaking of which, we’re all still in the dark about the new vehicle coming from Mitsubishi since the Renault-Nissan-Mitsubishi Alliance broke the silence. We thought it might be a new sports car thanks to the revival of Mitsubishi Ralliart, but Mitsubishi is still focused on electric vehicle (EV) development. Instead, the Ralliart team will be there to spice up already existing models. During the 2022 Tokyo Auto Salon, Mitsubishi Motors showed us a little tease of how the Ralliart name can change the current lineup.
See, way back when, “Ralliart” was the name known for the Lancer Evolution, the still popular vehicle used by rally drag racers everywhere. Making it just an afterthought sounds blasphemous, but adding the same flair onto current models will save resources for whatever the automaker is working on in the background. If anything, the new vehicle teased during the Tokyo Auto Salon, the Mitsubishi Vision Ralliart Concept, could be what we’ve all been waiting for.
The tease is exactly that – a tease. Aside from a huge rear diffuser with a simple Ralliart badge, we can’t see much else. The automaker did chime in to give us a little more information about exterior features, including large brake rotors and six-piston brake calipers for more stopping power, 22-inch wheels with bigger tires, unique front and rear bumpers, wider fenders in the front and rear for more rugged looks, and a new front grille. It’s definitely sounding like a more muscular version of current SUVs in the lineup. With rumors circulating that the concept is built on the Outlander PHEV, that raises some interesting questions. Also during the auto show, Mitsubishi Motors introduced the Outlander SUV in Ralliart Style and an Eclipse Cross in Ralliart Style, and with the Outlander PHEV getting replaced by the Eclipse Cross PHEV as the new electric flagship of Mitsubishi, we know it’s not just another Outlander PHEV. According to the automaker, this concept “embodies Mitsubishi Motors’ vision for the new Ralliart”.
The Outlander Ralliart Style and Eclipse Cross Ralliart Style didn’t look too different in comparison to their counterparts, aside from red accents with new white/black badges. They’re most likely previews of Ralliart appearance packages that will become available during or after production. If Ralliart is going to do more than style and focus on aftermarket accessories, the Outlander Wild Adventure Style based on the PHEV was a great example. Outfitted with all-terrain tires, bumper protectors, mud guards, a roof carrier, trailer hitch, and more, this SUV is not only nature-friendly, but it’s made for the outdoors.
Other vehicles that popped up have been popular overseas but have yet to make it to the states, and probably never might. One is a new Mitsubishi Delica and the new generation of the EV minicar in Japan, known as “kei cars”. Able to be used as a commercial vehicle (electric taxi) or a personal vehicle, it’s interesting that Mitsubishi Motors hasn’t used it to expand the North American lineup.2021 was all about the Mitsubishi Outlander. Maybe 2022 will finally give us the new Mitsubishi vehicle we’ve been waiting on for the last two years. You can also check out the Mitsubishi Outlander and Eclipse Cross anytime at Miami Lakes Automall.
Photo Source/Copyright: autoblog.com
Mitsubishi Motors, as an automaker, has been quiet and loud at the same time over the last two years. We heard the company was working on a new electric vehicle (EV), but we haven’t seen anything about it. The closest news is the Eclipse Cross PHEV to eventually replace the Outlander PHEV. Now that auto shows are starting up again, 2022 starts out with a bang with the Consumer Electronics Show (CES). Although the CES is mostly focused on consumer brands, many automakers show up as well, and now we know why Mitsubishi Motors has been so silent. Sister company Mitsubishi Electric has been pulling all the weight, and the future of Mitsubishi is all about “Life, Industry, Infrastructure, and Mobility”.
It seems the theme for automakers this year at 2022 CES is a huge hark back to the 2020 CES before the COVID-19 pandemic shut everything down. We’re talking about a mobility ecosystem and smart cars from Mitsubishi and just about every other huge automaker or automotive group. A mobile ecosystem is a society where everyone everywhere can get transportation, whether it’s a personal vehicle, a bus or shuttle, and one day, flight. Smart cars are also quickly becoming the new thing, turning vehicles into giant smartphones on wheels.
For the 2022 CES, Mitsubishi Electric broke it down into four categories: Life, Industry, Infrastructure, and Mobility.
Although split into four categories, they all sort of mesh together. For instance, the exhibit on Life talks about a lot of infrastructure changes that will help improve life. This involves features on a personal level for more efficient water heating and air conditioning for personal comfort with a 3D i-See Sensor that maps the room and can create an atmosphere. A Deluxe Wall-Mounted Indoor Unit works in tandem with this system and uses a Hyper-Heating Inverter for also controlling areas for heat and warmth, able to change the temperature of a room depending on the amount of people in a room and other variables. A personal HealthCam that non-invasively monitors the vitals of people in a room was also introduced.
Many operations in public buildings were also shared, such as PureRide Touchless Control, where consumers can hail for a vehicle from within an elevator, assumingly in a hotel. In today’s world, COVID-19 is still around and keeping surfaces clean is a must. The work around for this is a Hygienic Touch Operable Aerial Display, or a holographic surface that reads the spatial relationship of the user and what’s being projected. Lastly, Smart Buildings and Smart Places like the SUSTIE building Mitsubishi Electric built, able to reduce energy costs to less-than-zero.
Industry and Infrastructure
In the Industry category, a lot of this has to do with robotics and artificial intelligence. For instance, eF@ctory, a concept of a completely digitized factory where employees work together with robots and artificial intelligence (AI) to produce higher quality products more efficiently. In addition, supervisors and management can control entire areas with holographic surfaces that oversee factory operations. Another example of robots helping aid commercial businesses, RoboTire is a system that can be implemented into auto services and dealerships, able to precisely and safely replace a tire in 15 minutes. Think about how long it took the last time you needed to replace a tire compared to that.
On a much larger scale, Automation Software Solutions can oversee performance and production of buildings like production plants, or on a more structural level, monitoring the infrastructure of the building, even underground. In many ways, robotics and automated services may become the norm. Whether it’s maintaining the power grid with Power-I and using energy more efficiently in entire cities with Smarter Grid Solutions, or small-time things like Seamless Security, able to scan multiple people at once, making things the hassle of airport security a little easier.
Mobility is all over the place, and some of it we’ve already known about, like electrification. Just about every automaker has a hand in making electrified models to fill up their new lineup, but Mitsubishi Electric is also working on new devices that will help bring society into a carbon-neutral world. As we mentioned above, many of the categories blend, and robotics and artificial intelligence also play a part in mobility. Aside from personal mobile devices, robotic companions are being built to offer services to those who may not have mobile options available.
Robots were shown picking up packages, loading trucks, performing shopping for consumers, all automatically. One example showed a mother ordering groceries while picking up a child from daycare. A motorized robot arrives at the daycare at the same time of pickup, with all of the groceries safely stored inside the unit. Another example shows how these same devices can work as guides for patients in hospital or mobile equipment that can move between rooms. Then there’s the simple stuff, like robots delivering food orders to people, whenever, wherever.
Lastly, drivers will find vehicles much more enjoyable with driver assistance software that makes interacting with one’s car much more organic, like talking to a Smart Speaker. Autonomous driving is also still growing, with Level 3 and Level 4 popping up in the commercial industry. Many high-tech features will be popping up in future Mitsubishi vehicles such as lighting and air conditioning systems based on the occupants in the cabin, vital systems sensors, the above mentioned ability to shop and have a robot deliver the items (from the car). Many automakers want to turn vehicles into mobile living spaces, and with the push of a button, some concepts show a vehicle that retracts the dashboard and steering wheel and pushes the seats back to open up the cabin and enjoy a mobile lounge.It’s all incredibly futuristic, but Mitsubishi Electric has always been very ambitious. We look forward to seeing which of these technologies make it into the real world in the next few years, or decade. What do you think? Join the discussion on Miami Lakes Mitsubishi social media.
Photo Source/Copyright: Mitsubishi Electric
In 2021, Mitsubishi Motors was a little quiet. With a lot of the marketing surrounding the next generation of the Mitsubishi Outlander, such as the Mitsubishi Thunderstruck campaign. With a lot of mystery still surrounding the plug-in hybrid electric vehicle (PHEV) entry into the C/D segment coming from the automaker after the Renault-Nissan-Mitsubishi Alliance discussed the group’s midterm plans in 2020, the focus may be on the Outlander SUV, but this next generation model is a true winner.
In 2022, Mitsubishi Motors North America (MMNA) will officially be celebrating 40 years of sales in the U.S. market, having first started selling on American shores in 1982. As the automaker places more focus and resources on electric vehicle (EV) development, the Mitsubishi Outlander remains the flagship of the automaker and will be receiving a special edition to commemorate the 40 year anniversary. In the coming years, a new flagship vehicle, the Eclipse Cross PHEV will be the new icon of Mitsubishi Motors. As a matter of fact, the Eclipse Cross was one of the first Mitsubishi vehicles to win an award this year, a 2021 AutoPacific Vehicle Satisfaction Award. The Mitsubishi Eclipse won this due to owner satisfaction measured across 36 individual vehicle attributes.Read the rest of this entry »
It’s been a while since we talked about the Mitsubishi Electric Corporation, a subsidiary of Mitsubishi Motors Corp (MMC) that focuses on technology, energy, and is also behind a number of infrastructures in the everyday home. In fact, if the Dendo Drive House ever went global, everyone would be living in a house powered by technology similar to the latest net zero-energy building (ZEB) designed by Mitsubishi Electric. Called “SUSTIE®”, this ZEB is a testing facility building on previous clean energy endeavors by MMC. The latest results from this ZEB show that the building reduced its energy consumption to less than 0-percent. If the numbers are true, it actually created more energy than it consumed.
Now that is really, really cool. A medium-sized office building – 211888 cubic-feet (or 6000 cubic-meters) of floor space – is equipped with solar panels, and uses the latest ZEB operating technology to optimize operations. As we mentioned, this wouldn’t be the first time Mitsubishi Electric worked on net zero energy. In the past (2018) MMC partnered with ENGIE and Hitachi Europe Ltd during the first round of trying to create renewable energy.Read the rest of this entry »
39 years ago, Mitsubishi Motors added Mitsubishi Motors North America (MMNA) to the company and set off for America with its new headquarters, Mitsubishi Motor Sales of America, in Fountain Valley, California. Starting off with vehicles sold through an initial dealer network of 70 facilities across the country, the Mitsubishi Tredia, Cordia, and Starion landed stateside in 1982. In 2022, Mitsubishi Motors will be celebrating its 40th Year Anniversary, and in honor of its flagship vehicle, the Mitsubishi Outlander SUV, a special edition will be released for the 2022 model year, the most recent edition of the Outlander.
Since Mitsubishi Motors came to America, the automaker has spread its wings and operated in multiple locations. After its first headquarters based in Fountain Valley, California, the automaker then took a home in Cypress, California for more than 30 years before making its most recent move to Franklin, Tennessee. Earning its right as a part of the community, MMNA has done a lot to support the civilians of TN, such as hosting free teen safe driving courses and helping to support disaster relief efforts and funding non-profit organizations, like the Charis Health Center in Middle Tennessee.Read the rest of this entry »
When it comes to buying a new car, consumers want to get all the facts, and they should. What’s the reputation of so-and-so automaker? What do big names in the industry have to say about them? Sure, this vehicle may come with a great price, but what’s the cost to own that vehicle? That last question may not come to the minds of many automakers, thanks to automotive warranties. However, these warranties don’t cover everything, and most last about five years. Mitsubishi Motors would be the exclusion, with all Mitsubishi vehicles covered by a basic limited warranty for 5 years/60,000 miles, a powertrain limited warranty for 10 years/100,000 miles, 7 years or 100,000 miles of anti-corrosion coverage, and roadside assistance. Even with all that coverage, even big names like Vincentric say Mitsubishi Motors has one of the best vehicles with a cost-to-own lifetime. It’s the most fuel-efficient gas-powered, non-hybrid vehicle available in the U.S., the Mitsubishi Mirage G4 sedan.
“The Mirage G4 sedan has an important place in our North American lineup and offers customers a stylish, value-oriented, fuel-efficient package, backed by one of the industry’s leading warranties…Recognized as a leader in the segment in 2020, we are thrilled that industry data and analysis leader Vincentric has once again named Mirage G4 at the top of its class.” – MMNA COO Mark ChaffinRead the rest of this entry »
The all-new 2022 Mitsubishi Outlander has been winning since its release earlier this year, back in the first quarter. Crazy, right? Where does the time go…anyways, it’s all good. This Mitsubishi SUV has been rocking all it has to offer. In September, the Insurance Institute of Highway Safety (IIHS) awarded the 2022 Mitsubishi Outlander with its highest honor, a Top Safety Pick Plus (TSP+). Recently, the 2022 Outlander landed on the WardsAuto 10 Best Interiors List. To keep the commotion going, Mitsubishi Motors also launched a new marketing campaign using the popular AC/DC song – Thunderstruck. November brings us another accolade for the 2022 Mitsubishi Outlander – named “Vehicle of the Year” by the online publication Victory & Reseda.
“Since its launch in March of this year, the all-new 2022 Outlander has exceeded expectations, broken sales records and introduced Mitsubishi Motors to a new customer…Each award and each title the vehicle wins reinforces that now is the time to shop your local Mitsubishi Motors dealer, and take a look at our award-winning lineup. Special thanks to the editorial team at Victory & Reseda for this fantastic award, and to everyone who voted for the Outlander.” – Mark Chaffin, Mitsubishi Motors North America Chief Operating OfficerRead the rest of this entry »
Ohhhh, who doesn’t love the holidays? Even with a rough year and the aftermath of 2020, we can all find some solace when spending time with family and friends. Is your mother a Kitchen Goddess and taking on all the cooking? Help her out with an appetizer or a dessert. We found a recipe for each we’d love to share.
Twice-Baked Stuffed Sweet Potatoes
Serving Size: 4
1. 2 large sweet potatoes (or enough that weighs a 1/2 pound in total)
2. 1 drained can (8 ounces) of crushed pineapple
3. 1 tablespoon vegetable oil
4. 1 tablespoon butter
5. 1 tablespoon light- or dark-brown sugar
6. 2 teaspoons of cinnamon
7. 1 teaspoon grated orange zest
8. 1/2 teaspoon salt
9. 2 tablespoons chopped pecans
1. Preheat the oven to 350 degrees
2. To let some heat escape, poke a hole or two with a knife into the potatoes before putting them in the oven.
3. Cook for about 50 minutes for everything to get soft and warm, but cool to the touch.
4. A double bake, reduce heat to 325 degrees.
5. Cut potatoes in half lengthwise and scoop out its insides. Place the potato guts in a medium bowl, with the pineapple, oil, butter, sugar, zest, cinnamon, and salt to the mix.
6. Whip it up until it’s nice and fluffy
7. Now add the new mix into the potato skins. Try to make them nice and round so they spread out as they cook.
8. Place skins into a shallow oven safe dish and cover.
9. Bake for 15 minutes.
10. Sprinkle with pecans and bake for 5 more minutes.
This is a two-parter – the shell and the mix of goodness.
1. 2 cups of all-purpose flour
2. One 8 ounce package of cream cheese
3. 1/2 cups of softened butter
1. Super easy. Just mix all of the ingredients together until it looks like a pie that got crumbled up.
2. Two or three miniature muffin pans should be on hand, because you’re going to need to roll the mixture into little balls and press them into the mini muffin pans
3. Make sure the shell looks like the bottom half of a muffin. Use your thumbs if you have to!
1. 2 eggs, blended
2. 2 cups of light brown sugar
3. A little bit of salt
4. 1 teaspoon of vanilla extract
5. 1 1/2 cups of chopped pecan nuts
1. Preheat the oven to 350 degrees.
2. Again, mix all the ingredients together.
3. Once mixed, pour the filling into the shells by the spoonful. Fill enough to the brim of the shell, but you don’t want it overflowing.
4. Bake for 15 minutes.
5. Lower the temperature to 250 degrees and bake for 10 more minutes.Honestly, that’s the best dessert out there when needing something in a pinch. If you choose to make either of these recipes, we’d love to see how they turned out. You can always share with us on Miami Lakes Mitsubishi social media.Photo Source/Copyright: Sarah Pflug
Since the release of the new 2022 Mitsubishi Outlander, the automaker is putting a lot of focus on its flagship SUV before it makes the change to a fully EV-oriented future. The next model to take the stage is the upcoming Eclipse Cross PHEV, a plug-in hybrid electric vehicle. Before that happens, the Outlander is king, and Mitsubishi is increasing the hype with a new multi-faceted marketing campaign featuring music from AC/DC. The name of the campaign also shares its moniker with a very popular song – “Thunderstruck”.
It really feels like they missed a chance to get the God of Thunder Thor involved after a certain automaker grabbed actors from the Disney+ series WandaVision, Falcon and the Winter Soldier, and Loki. Alas, Mitsubishi Motors wants consumers to feel “thunderstruck” when they feast their eyes on the upgraded next-generation of the 2022 Mitsubishi Outlander SUV. Boasting style, modern tech like wireless Apple CarPlay Support (maybe Google Android Auto?), Mitsubishi Motors Super All-Wheel Control traction system with six modes, and the Outlander receiving a Top Safety Pick Plus (TSP+) rating from IIHS, also known as the Insurance Institute of Highway Safety, this ad highlights just enough.
“The all-new 2022 Mitsubishi Outlander is the most-connected, best-equipped vehicle we have ever sold in the U.S., and given how positively it’s already been received by members of the media, our dealer partners and consumers, it represents a huge opportunity to raise awareness and consideration for the Mitsubishi brand…The Outlander takes its place at the head of the Mitsubishi Motors lineup. With a car that stands out from the crowd the way this one does, we knew we needed a soundtrack that would help it be just as memorable and stand out in the crowded field of advertising.” – MMNA senior manager of marketing, Kim Ito
What makes this new campaign such a big deal is that the process it’s a first for the auto industry never done before. The new “Thunderstruck” campaign was created by Unite Digital in collaboration with The Sussman Agency in Detroit, developed in partnership with Unite Digital. The latter allowed the company to greatly increase the customization and personalization capabilities of the advertisement. That is to say, each of the company’s approximately 330 dealer partners will be able to personalize and customize the current national advertisement and tailor it for local use. At the same time, Mitsubishi Motors North America (MMNA) will be able to ensure consistent quality and production value to make sure the automaker doesn’t send out the wrong message via a dealership partner.
This campaign is a continuation of Mitsubishi Motors making noise for the Outlander. The first vehicle to ever be revealed to a global audience via Amazon Live, the new Outlander SUV has received a lot of praise and accolades on top of the TSP+ rating by the IIHS – recently, the 2022 Outlander was recently announced as a winner of the Wards 10 Best Interiors award. Now that’s a high mark for quality, and the ad above definitely shows us a comfy looking cabin with lush leather. Ready to check out this SUV? You can find the new 2022 Mitsubishi Outlander at Miami Lakes Automall today.