Mitsubishi Motors and the 2021 Rebelle Rally

By Jordan Rodriguez | Posted in Mitsubishi Dealer, Mitsubishi Dealership Miami on Tuesday, September 21st, 2021 at 9:02 PM
miami-lakes-mitsubishi-2021-rebelle-rally-sammy
miami-lakes-mitsubishi-2021-rebelle-rally-sammy

Back in 2018, Mitsubishi Motors started a campaign called the “Small Batch – Big Impact” initiative. The premise was simple – the automaker produced a sample size of the vehicles available in the lineup, and then donated these vehicles to worthwhile causes, usually charities in need of transportation. Mitsubishi has also provided much help in Nashville, TN, the hometown of its new manufacturing plant. In 2019 Mitsubishi Motors got a little gutsy and entered a rally to show what the Eclipse Cross can do. It was the 2019 Rebelle Rally, and the mark Mitsubishi left on team Record the Journey spawned a tradition that continues in October for the 2021 Rebelle Rally.

This race is a continuation of the partnership between Mitsubishi Motors and Record the Journey (RTJ), a military veterans charity dedicated to helping service members transition back into civilian life successfully. RTJ is also involved in advocating for PTSD awareness. Sergeant Major Rachael Ridenour, a U.S. Army combat veteran with 32 years of service, is the RTJ charity founder and served as team navigator during the 2019 Rebelle Rally in a Mitsubishi Eclipse Cross and the 2020 Rebelle Rally in a Mitsubishi Outlander PHEV. This year, the responsibility lies on the shoulders of Selena “Mason” Converse and Erin Mason, and their two-and-a-half year-old German Shepherd, Sammy.

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Mitsubishi Offering Rebadged Models

By Jordan Rodriguez | Posted in Mitsubishi Dealer, Mitsubishi Dealership Miami on Friday, September 17th, 2021 at 3:04 AM
Miami Lakes Automall Nissan-Renault-Mitsubishi Five Investments
Miami Lakes Automall Nissan-Renault-Mitsubishi Five Investments

Mitsubishi Motors has been going through a bit of a crisis in 2021. After picking up the pieces of 2020, and the new business strategy for the Renault-Nissan-Mitsubishi Alliance put Mitsubishi at the forefront of which automaker to watch for the next big model of the 21st Century. Since then, all eyes have been on the Japanese automaker with all hopes on the next Lancer or sports car to be produced, especially after the release of the original Starion 4WD concept art. Mitsubishi finally dashed all hopes in late May 2021, when the automaker announced it was putting all of its focus on electric vehicle (EV) development. While it does so, the automaker needs models to put on the market. First, Renault was helping out with a rebadged model to regain footing in the European market, but now, Nissan is also joining the pull.

It’s not a fantastic look for Mitsubishi Motors, let’s be honest. Earlier this year, Mitsubishi decided to pull out of the European market, specifically the UK, before losing more money on developing vehicles with the steering wheel on the right-side of the vehicle (European editions). If anything, Mitsubishi Motors will still be making an appearance in Germany, France, Spain, and Italy – but it might not be a Mitsubishi vehicle at all. In spring 2021, Mitsubishi and Renault announced a deal to release a new Renault vehicle into the European market under the guise of the legendary Mitsubishi Dynamic Front Face Shield, and of course, a Mitsubishi badge.

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The IIHS Awards 2022 Mitsubishi Outlander with TSP+

By Jordan Rodriguez | Posted in Mitsubishi Dealer in Miami on Thursday, September 9th, 2021 at 7:25 PM
miami-lakes-2021-mitsubishi-outlander-phev-new-powertrain
miami-lakes-2021-mitsubishi-outlander-phev-new-powertrain

As we come closer to the end of the year, automakers are going to be introducing the new model year of their vehicles. With the 2021 global semiconductor chip shortage, this will be a chance for some automakers to bounce back, unable to fulfill orders or include certain features on their 2020 models. Aside from fancy features, consumers also care about safety, and automakers will need to rely on organizations like the National Highway Traffic Safety Administration and Insurance Institute of Highway Safety (IIHS) for high praise. Neither organization is a push over, so when the 2022 Mitsubishi Outlander receives a Top Safety Pick Plus (TSP+) rating from IIHS, the highest safety rating available from the organization, we know it’s a safe vehicle to choose.

Like we said, the IIHS is no pushover. When it comes to testing a vehicle for crashworthiness – or how well it handles a crash – the IIHS has five crash scenarios to test the vehicle’s structure and how well it reduces impact and damage to the driver and passengers inside the cabin. On top of this, safety features and systems designed to mitigate the damage or avoid a crash altogether are also tested. Each crash test receives a rating of “Poor”, “Marginal”, “Acceptable”, or “Good”, whereas the safety systems are rated with “Basic”, “Advanced”, and “Superior”.

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Mitsubishi Scores Highest for Premium Brands in 2021 J.D. Power IQS

By Jordan Rodriguez | Posted in Mitsubishi Dealer in Miami, Mitsubishi Dealership Miami on Thursday, September 2nd, 2021 at 1:14 AM
miami-lakes-automall-mitsubishi-sales-july-eclipse-cross
miami-lakes-automall-mitsubishi-sales-july-eclipse-cross

Last year, we missed out on many chances to celebrate reviews and awards with the virus causing many areas in the world to quarantine. Kind of makes it hard to get people together and talk about cars. Thankfully, this year is a little more relaxed. Auto shows have resumed, publications and organizations are getting together, and studies are being conducted to find the “best of the best”, the “top ten”, and generally just the best cars currently new and available in the auto market. That brings us to a big name in the industry – J.D. Power & Associates. Having recently completed its 2021 U.S. Initial Quality Study (IQS), we now have the results for the highest-ranking brands, and kind of surprising but also thrilling – Mitsubishi is at the top for premium auto brands. Shazam!

“The J.D. Power Initial Quality Study provides unparalleled insight into how new vehicle owners feel about their purchase in the critical first few months of ownership…We are thrilled to see that our vehicles deliver the quality and value that Mitsubishi Motors customers expect, and with the current sales success of the all-new 2022 Outlander and redesigned 2022 Eclipse Cross, we are excited for the future.” – Yoichi Yokozawa, president and CEO of Mitsubishi Motors North America, Inc.

On the grand scheme, the auto industry improved by about 2-percent in contrast to 2020, but the usual is 3-percent, so it’s not a huge loss considering 2020 and the semiconductor chip shortage crisis affecting many automakers. Despite this, quality is still a large part of the car-buying process, and how well a vehicle’s initial quality holds up, at least for the first few months before wear-and-tear sets in, and that’s why we have the J.D. Power IQS. Vehicles are scored based on how many problems per 100 vehicles (PP100) during the first 90 days of ownership that owners and lessees of new vehicles experience. A low number equals a high score in this study.

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Mitsubishi Enters 2021 Rebelle Rally with 2022 Outlander

By Jordan Rodriguez | Posted in Mitsubishi Dealership Miami on Wednesday, August 25th, 2021 at 9:16 PM
miami-lakes-mitsubishi-outlander-2022-rebelle-rally
miami-lakes-mitsubishi-outlander-2022-rebelle-rally

Mitsubishi Motors North America (MMNA) has been getting involved with the community and charities over the last few years, finding ways to give back and help how it can. 2020 was a year of hardships for many people, and automakers around the world started giving back in the form of donations, resources, and couriers with model units donated to organizations in need of transport. MMNA started its own program in 2018 – “Small Batch – Big Impact” – an initiative aimed at improving the community by producing a small batch of Mitsubishi Motors models and then using them to make a big impact on the community. It eventually spawned MMNA’s Community Utility Vehicle (CUV) Program, with its first donation to nonprofit organization Record the Journey, racing with RTJ in the annual Rebelle Rally. That tradition continues in 2021.

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2022 Mitsubishi Outlander Setting a New Standard for SUVs

By Jordan Rodriguez | Posted in Mitsubishi Dealer, Mitsubishi Dealership Miami on Wednesday, August 18th, 2021 at 7:11 PM
miami-lakes-2022-mitsubishi-outlander-sales
miami-lakes-2022-mitsubishi-outlander-sales

The 2022 Mitsubishi Outlander SUV is currently the bread-winner for Mitsubishi Motors North America (MMNA). That might not be the story for long, while the automaker shifts its focus to electric vehicle (EV) development and is set to make the new flagship of the automaker the Eclipse Cross PHEV. The original Eclipse Cross recently won a spot in the 2021 AutoPacific Vehicle Satisfaction Awards, so it’s already a great step in the right direction for the new flagship car of Mitsubishi Motors. For now, however, the 2022 Outlander is crushing it in sales and even with the current semiconductor chip shortage, the new SUV is attracting a higher-class crowd and big spenders that will keep Mitsubishi Motors going strong.

It may be surprising to think of an SUV as a luxury vehicle, but these large vehicles have become more than just machines that can handle various driving conditions. We’ve come a long way from the gas guzzlers SUVs once were, and these days, every automaker wants at least one SUV or model they can use to compete in the luxury vehicle class, and not just the mass market. Having sold 6,954 units so far, double the sales of 2020 to date, the new Outlander is forging the path for new and future Mitsubishi models.

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Mitsubishi Motors NA Continues Its CUV Program

By Jordan Rodriguez | Posted in Mitsubishi Dealer in Miami on Wednesday, August 11th, 2021 at 7:45 PM
miami-lakes-automall-mitsubishi-2020-rebelle-rally-outlander-phev
miami-lakes-automall-mitsubishi-2020-rebelle-rally-outlander-phev

Mitsubishi Motors North America (MMNA) started a new community program back in 2019 called the “Small Batch – Big Impact” initiative. More than a simple marketing campaign, Mitsubishi Motors got involved with community organizations and non-profit charities to help them in their missions and helping out the local community they serve. Throughout 2020, MMNA gave to multiple charities and donated one of their models, produced specifically for the “small batch” part of the initiative, to several foundations. This act quickly became known as MMNA’s Community Utility Vehicle (CUV) Program, and the latest generous act is a donation of a Mitsubishi Outlander Plug-in Hybrid Electric Vehicle (PHEV) to Middle Tennessee-based nonprofit organization Charis Health Center for six months.

“The Community Utility Vehicle Program amplifies the outreach and impact of small, community nonprofits in a way that only Mitsubishi Motors uniquely can – through loans of efficient, reliable, versatile vehicles…The partnership with Charis Health Center is the latest example of our commitment to safer, healthier communities across the country and at home in Middle Tennessee.” – MMNA Chief Operating Officer Mark Chaffin

The Charis Health Center is a health center for the uninsured in Mt. Juliet, Tennessee. Operated by a small staff and group of dedicated volunteers working together from two clinic locations, the Charis Health Center can benefit from the use of a plug-in hybrid SUV. Not only can the Mitsubishi Outlander PHEV offer 24-miles of all-electric range, not needing to gas up between transporting items and medication between clinics, but the Super All-Wheel Control all-wheel drive will help handle all sorts of road conditions. Not only this but the onboard 120-volt outlet in the Outlander PHEV can help power portable medical freezers. Charis can use these to help COVID vaccines and other temperature-sensitive medication.

This isn’t the first act by MMNA to help those in the city of Tennessee. In fact, during the first phase of the Coronavirus, Tennessee was hit by a couple of tornados and horrible storms. Those in Middle Tennessee were in dire need of help, and the Nashville-based Community Resource Center (CRC) went to work. Cooperating with over 100 nonprofit agencies in Middle Tennessee and provides them with new household goods, bedding, kitchenware, cleaning supplies, clothing, and personal hygiene items, the CRC needed as much help as it could get. Having recently moved its manufacturing plant from California to Tennessee, Mitsubishi Motors did the right thing by providing the CRC with a 2020 Mitsubishi Outlander PHEV to help with transporting all those items.

Throughout the year, Mitsubishi Motors also used the Small Batch – Big Impact CUV Program to donate a 2020 Mitsubishi Eclipse Cross to the Goodie Two Shoes Foundation. Another charity, Goodie Two Shoes provides disadvantaged children with many essential items required for good health and positive development. Mitsubishi Motors has also been returning to some of its racing roots with “Record the Journey”, a non-profit military veteran organization that helps military veterans transition back into civilian life and cope. Mitsubishi Motors donated a Mitsubishi Outlander PHEV to RTJ for the 2020 Rebelle Rally – the longest all-female racing event in the lower 48 states – and won.As Mitsubishi Motors continues to help out its community, you can also help support Mitsubishi. Come to Miami Lakes Automall and buy a new Mitsubishi Motors vehicle today.

Photo Source/Copyright: Mitsubishi Motors

2021 AutoPacific VSAs Award Mitsubishi Eclipse Cross

By Jordan Rodriguez | Posted in Mitsubishi Dealer in Miami, Mitsubishi Miami on Tuesday, August 3rd, 2021 at 8:04 PM
miami-lakes-2022-mitsubishi-eclipse-cross-safety-nhtsa
miami-lakes-2022-mitsubishi-eclipse-cross-safety-nhtsa

With half of 2021 already over, automakers are gearing up for the 2022 model year, already releasing new models and updated features. Mitsubishi Motors had us all in the dark for a while there, but after a shareholder meeting in late June 2021, Mitsubishi discussed its future plans in electric vehicle development. Recently this year, the automaker released the all-new redesigned 2022 Mitsubishi Outlander SUV, bringing its sales up and growing the brand’s popularity. The Mitsubishi Eclipse Cross, skipping a year, has also been revamped for 2022, but the 2020 model had enough spunk to win an award from AutoPacific during the 2021 AutoPacific Vehicle Satisfaction Awards.

Mitsubishi Motors has been going through some changes over the last few years, with talk of a new vehicle soon to replace the aging Outlander PHEV, the automaker’s popular plug-in hybrid SUV. Recently, Mitsubishi announced that a new model will not only replace the Outlander PHEV but will also replace the Mitsubishi Outlander as the flagship of the brand. The new face of Mitsubishi Motors will be an Eclipse Cross plug-in hybrid crossover. The new award from AutoPacific is just another plus for the automaker and the sporty crossover model.

AutoPacific is a trusted name by many automakers, known for its future-oriented automotive marketing research, AutoPacific tends to consult many automotive brands. Consumers also trust AutoPacific to provide them with up-to-date information on the latest and newest vehicles in the market. When looking for a new vehicle, consumers look for reviews to help guide them, and “Best of” lists and awards help highlight the best of the best. The 2021 AutoPacific Vehicle Satisfaction Awards measures owner satisfaction across 36 individual vehicle attributes, covering traits such as driving performance, features, usability, seating comfort, and interior design. Mitsubishi scored at the top of the compact crossover SUV segment, earning higher marks in 32 of the 36 measured attributes. AutoPacific praised the Mitsubishi Eclipse Cross for its safety features and its success over competing models, the Jeep Compass, Hyundai Tucson, and Subaru Crosstrek.

“We strive to ensure Mitsubishi vehicles exceed the expectations of the most important critics…our owners…To obtain top-in-class satisfaction marks from our Mitsubishi Eclipse Cross family of owners reinforces that we are delivering performance, design and safety that is changing the way consumers view the brand and its new, redesigned lineup of vehicles.” – Cason Grover, Director of Product Planning, MMNA

The 2021 AutoPacific Vehicle Satisfaction Awards has been going on for 25 years, and now that Mitsubishi Motors is changing things up, starting with a new look for its 2022 lineup, winning this award is a great way to start. Also praised by AutoPacific, the available 2022 Mitsubishi Eclipse Cross is already doing well, having received a 5-Star Overall Safety Rating from the National Highway Traffic Safety Administration (NHTSA). Making forward collision mitigation and lane departure warning as a standard, and making blind-spot warning with lane change assist and rear cross traffic alert available on half of the lineup, the crossover is already a strong contender.You can find your 2022 Mitsubishi Eclipse Cross at Miami Lakes Automall Mitsubishi.

Photo Source/Copyright: Mitsubishi

Mitsubishi Attracts New Business with 2022 Outlander

By Jordan Rodriguez | Posted in Mitsubishi Dealership Miami on Friday, July 30th, 2021 at 12:01 AM
miami-lakes-2021-mitsubishi-outlander-phev-new-powertrain
miami-lakes-2021-mitsubishi-outlander-phev-new-powertrain

At the end of June 2021, Mitsubishi Motors held a shareholders meeting to talk about the future of the company and upcoming models. Even with the power of the Renault-Nissan-Mitsubishi Alliance, 2020 hit everyone in the industry hard, and it may have forced Mitsubishi to leave some concepts on the cutting room floor. We’re talking about the Engelberg Tourer and Mi-Tech concepts, originally set to replace the aging Outlander PHEV. Instead, making it clear that the future of the automaker lies within plug-in hybrids and electric vehicle (EV) technology, Mitsubishi chose a new flagship model – the upcoming Mitsubishi Eclipse Cross PHEV. Before it arrives, the newly redesigned 2022 Mitsubishi Outlander is pulling Mitsubishi Motors out of the wreckage.

Redesigned for 2022, the Mitsubishi Outlander comes with a new platform, new design, and new tech to change the way consumers look at this SUV. When the semiconductor chip shortage started to affect the auto industry, many automakers had to choose between temporarily retiring more advanced features and production. Instead of using up resources for a limited production, new consumer incentives and advertising for Mitsubishi Motors increased instead with the money that would usually go towards production. This boosted the profitability of the automaker when the 2022 Mitsubishi Outlander came out in April, selling 6,954 units in the second quarter of 2021, double that of 2020.

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NHTSA Gives 2022 Mitsubishi Eclipse Cross Five Stars

By Jordan Rodriguez | Posted in Mitsubishi Dealership Miami on Wednesday, July 21st, 2021 at 8:13 PM
miami-lakes-2022-mitsubishi-eclipse-cross-safety-nhtsa
miami-lakes-2022-mitsubishi-eclipse-cross-safety-nhtsa

Mitsubishi Motors has been trying to find itself as of late. If any automaker ever went soul-searching this year, it’s definitely the automaker from the land of the red sun. Over the past few years, Mitsubishi joined Renault and Nissan to form the Renault-Nissan-Mitsubishi Alliance, has released two plug-in hybrid electric vehicle (PHEV) concepts in 2019 that never went anywhere, and the latest news is talks about two models being produced by Renault, for Mitsubishi Motors, to help the automaker secure certain regions of the European market. In the midst of it all, an Eclipse Cross PHEV is on the horizon – but before we get to that, the newly redesigned 2022 Eclipse Cross is making noise in the department of safety.

“We work every day to design, engineer and build safe and reliable vehicles, as proven by this 5-Star safety rating recognition by NHTSA for the 2022 Eclipse Cross…The 2022 Eclipse Cross offers consumers fresh styling, updated technology and connectivity and stirring performance, as well as top-level quality and safety scores.” – Cason Grover, director, product planning, MMNA

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