As automotive brands become more digital and software-dependent to produce the automobiles of the future, the threat of cybersecurity continues to climb. To combat that, automakers can hire teams to design and program protection for their products, or strike a deal with a startup. That’s exactly what Mitsubishi Motors Corporation (MMC) decided to do when…
As we near the end of the year, automakers will start to sell new model year vehicles for the next round. Some vehicles don’t get any changes, while others get a whole refresh. After its recent facelift, the Mitsubishi Eclipse Cross gets a new SE Black Edition. What else is new for the 2025 Mitsubishi…
The 2024 Asia Cross Country Rally (hereafter, AXCR) wrapped up last weekend, August 17, 2024. Like NASCAR, it’s another chance for automakers to test out their vehicles in professional settings that aren’t just the street or the track. The AXCR is the ASEAN region’s largest cross-country rally, covering a span of 1250 miles of challenging…
There has been a lot of news for Mitsubishi Motors since last year, but we’re still all waiting to see the bubble finally burst. Since the Japanese automaker invested in the new Ampere battery-electric vehicle facility proposed by Renault of the Renault-Nissan-Mitsubishi Alliance, there has been talk of new models. For one, Ampere will bring…
Mitsubishi Motors has a lot of plans for the next few years in the North American auto market. Mitsubishi Motors North America announced its new “Momentum 2030” business strategy for the rest of the decade, and it seems like a lot of new concepts are coming back updated for the place where technology in cars…
Mitsubishi Motors may be known for mostly SUVS in America but that’s about to change. Ever since the automaker launched its “Momentum 2030” business plan, a lot new concepts were popping up for North America. Additionally, Mitsubishi and Nissan are working on a pickup truck for the U.S. Until then, the automaker will continue to…
The Mitsubishi Outlander Plug-In Hybrid is still going and continues to be a popular choice for the Japanese automaker. Although the Renault-Nissan-Mitsubishi Alliance promises new electric choices with Ampere, and Nissan and Mitsubishi are working on a new electric vehicle entry, Mitsubishi hangs onto the Outlander plug-in hybrid electric vehicle (PHEV). The Outlander PHEV is…
Looking for a plug-in hybrid electric vehicle (PHEV) for the family? Researchers in the auto industry say many consumers are more willing to purchase a new PHEV rather than a battery-electric vehicle (BEV) thanks to the option that they can still gas up at a gas station and charge up when it’s most convenient. One…
Every year there are rally races and competitions that test the mettle of automakers and their driving teams. Whether it’s a race that goes around in circles or one that crosses sandy dunes, we love to see how well a vehicle can perform when put to the test. Coming up right around the corner is…
Back in May 2024, Mitsubishi Motors North America announced its “Momentum 2030” Business Strategy. In summary, the North American branch is finally going to pay a little more attention to its lineup in the U.S. and Canada, and might just realize how lacking it really is. After discontinuing the Mitsubishi Mirage to make room for…
Finally, we’re halfway through the year. It’s a scorcher with these heat waves, but I hear the sun is going through a phase, and temperatures should get better over the next few years. Around this time of year, automakers start to release 2025 models or announce 2025 models for the following model year. One of…
After the news about Mitsubishi Motors registering two old nameplates with the USPTO, we thought the internet would know better than to start speculating. Sarcasm included, of course anyone with a keyboard was going to start taking guesses – and that reminds us – did we ever hear anything about that C-D segment car Mitsubishi…
