Kia EV6 Wins TopGear Crossover of the Year Title
By Jordan Rodriguez | Posted in Miami Kia Dealer, South Miami Kia on Thursday, December 2nd, 2021 at 8:29 PM
The Kia EV6 is making a lot of noise as of late, the first all-electric vehicle from Kia Corp after naming itself an all-electric automaker. Kia Corp won’t just be selling electric vehicles (EVs) and battery-electric vehicles (BEVs) – the rest of the lineup is sure to stick with some internal gasoline combustion engine vehicles, especially with the Kia Telluride SUV landing on the Car and Driver 10Best list, again. The Kia EV6 is simply the first vehicle from Kia without a gasoline or plug-in hybrid version to come before it. Built on the new E-GMP platform, the EV6 is sure to be another winner in the books, having just earned the coveted “Crossover of the Year” title at the 2021 TopGear.com Awards.
“With the EV6, Kia has gone all-in; wholly electric, wild styling, class-leading charging, gadgets galore. It delves deeply into the concept of a mobile lounge, the EV6 pushes into the darker corners of making an EV actually interesting to drive. It’s also spacious, nicely-equipped and well-built. It cruises with all the best bits of EVs – quiet, smooth, calm – and then punts down a backroad with proper potential. A crossover in more than one sense, then. For the car, and the brand.” – Tom Ford, Associate Editor
Top Gear’s judges were most impressed by the style of the EV6, its dynamic performance (cue the GT model), long-electric driving range – a total of 317 miles with the 58.0 kWh battery pack, and about 314 miles with the 77.4 kWh – and 800-volt ultra-fast charging. We definitely saw the power of this, able to 10-to-80-percent charge in less than 20 minutes with the recent entry of the EV6 in the Guinness Book of World Records for shortest charging time to cross the U.S. in an electric vehicle. Move over, Tesla!
Yes, we mentioned a GT model. Kia Corp isn’t just focused on EVs. When the Kia Stinger sports car was first released, the concept was simple: design cars that are as fun to drive as they look. The Stinger set a new tone for Kia vehicles going forward, with pretty much every new model adopting the new swept back hood, and eventually the Kia Optima turning into the new smash hit, the Kia K5. With all of this, Kia opened up a new GT-line, where a handful of models will get a GT model specifically for high performance. The GT-Line joins the X-Line and the EX Designer Collection models.
How good can an EV GT be, really? The Kia EV6 GT is able to accelerate from 0-60 mph in 3.5 seconds. That’s on par with the 2021 Dodge Charger SRT Hellcat Redeye Widebody and faster than the 2019 Dodge Challenger SRT Hellcat Redeye! Albeit for a fraction of the price, too. The Kia Stinger GT was another fast and affordable car that could beat the competitors easily. It’s the new Kia Corp.
Circling back to TopGear, the EV6 didn’t just earn the title of “Crossover of the Year”. The EV also got some of the spotlight in the latest issue of BBC Top Gear Magazine, and this month’s issue is a special one. Printed as an awards issue, only the best new cars in the world today are featured. That really says it all. Available in 2022, the Kia EV6 is heating up EV competition. Want to get behind the wheel of your own Kia EV? Find the EV6 at Miami Lakes Automall.
Photo Source/Copyright: Kia Media
Kia EV6 Lands Guinness World Record
By Jordan Rodriguez | Posted in Miami Kia Dealer, South Miami Kia on Wednesday, November 24th, 2021 at 10:50 PM
Since the reveal of the EV6 by Kia Corp, the all-electric hatchback has received awards and accolades. This isn’t uncommon for Kia models, always taking the industry by storm. Back in 2019, Kia announced that it was going to become the next all-electric automaker. Kia Corp isn’t just limiting the brand electric vehicles (EVs) and battery-electric vehicles (BEVs), because sports cars like the Kia Stinger and the Kia K5 are still growing and in demand. Recently, the Kia EV6 entered the book of GUINNESS WORLD RECORDS for the shortest charging time to cross the U.S. in an electric vehicle. We wonder how previous record holder Tesla is feeling right about now.
“The EV6’s record-setting run is the latest signal that Kia will be a leader in the popularization of electric vehicles…All of Kia’s world-class engineering and experience in electric vehicles will be applied in the move to electrification. The same attention to detail, design, quality, technology and driving dynamics that Kia has become known for will be found in every new electric vehicle we bring to market.” – Russell Wager, vice president, marketing, Kia America
This wouldn’t be the first Kia vehicle to enter the GUINNESS WORLD RECORDS book. All the way back in 2016 after the Kia Niro was released, this crossover wasn’t just the world’s first hybrid crossover, but also made history with its own world record. Making a name for itself, the Kia Niro earned the Guinness World Record title for the lowest fuel consumption driving across the U.S. from coast to coast in a hybrid car. The Niro will hold onto this title for now, whereas the EV6 has its own record without needing a drop of fuel.
Drivers took the all-new 2022 EV6 on a journey across the United States, travelling a total of 2,880.5 miles. Distance wasn’t the factor, but how long this seven-day trek from New York City to Los Angeles would take, including charging time. The EV6 was only plugged in for 7 hours 10 minutes and 1 second across seven days of driving. This completely shatters the record set by Tesla, with charging times about six hours less in total. Jeez, excluding a good 8-10 hours of sleep, that’s almost half a day. Consumers can kill 20-30 minutes with a bite to eat, but waiting any longer would sure be a problem for the average commuter.
Some of this can be attributed to the upgrades in power the EV6 benefits from its all-new E-GMP platform and various powertrains. The EV6 can come with two sizes of power units – a 58.0 kWh and 77.4 kWh battery powering an electric motor. For more power, consumers will want the EV6 GT. It comes standard with the 77.4 kWh battery pack, able to produce 576 horsepower with a 160kW front motor and a 270kW rear motor and all-wheel drive (AWD) standard. Wait, did we say GT? We did!
It may sound insane, but Kia Corp is also focusing on GT vehicles. Kia knows people love sports cars, especially high-performance vehicles. What better way to break the auto industry than with a high-performance electric vehicle (EV)? Sounds too good to be true? The Kia EV6 GT is able to accelerate from 0-60 mph in 3.5 seconds with a top speed of 161 mph. With a time of 1.85 seconds, another EV holds the record for speed, but we’re sure Kia is just getting started. The Kia EV6 hits dealership showrooms in early 2022. Contact us at Miami Lakes Automall to find out how to order an EV6 for the holidays.
Photo Source/Copyright: Kia Media
Kia Reveals All-New 2023 Kia Sportage Hybrid
By Jordan Rodriguez | Posted in Miami Kia Dealer, South Miami Kia on Wednesday, November 24th, 2021 at 7:42 PM
Kia Corp has really been busy making good on its all-electric automaker statement. Kia Corp quickly came out with the all-electric EV6 hatchback. It’s thanks to the new Electric Global Modular Platform (E-GMP) Hyundai Motor developed (Kia is a part of this group), and with it, Kia kept moving, and recently unveiled the Kia EV9 all-electric SUV at the AutoMobility LA event. While Kia Corp continues to expand the electric vehicle (EV) lineup, there are hybrid vehicles being released also, such as the 2022 Sorento plug-in hybrid electric vehicle (PHEV), as well as the all-new 2023 Kia Sportage Hybrid.
“The new Sportage Hybrid SUV marks yet another step in Kia’s advance on sustainable mobility, as part of our global ‘Plan S’ efforts…In addition to paving a new pathway to electrification, the Sportage Hybrid also delivers superb driving dynamics, cutting-edge design, and a vast array of technology for a world-class in-car experience.” – Sean Yoon, president and CEO, Kia America, Kia North America
Read the rest of this entry »Kia Telluride Lands on CarandDriver 10Best for 2022
By Jordan Rodriguez | Posted in Miami Kia Dealer, South Miami Kia on Wednesday, November 24th, 2021 at 7:38 PM
The Kia Telluride SUV is at it again. Said to be the largest SUV in the Kia Corp lineup, maybe even the industry, as soon as the Telluride was released, just about every automotive journalist was salivating over it. Initially designed to be a high-tech vehicle, the concept changed over time as Kia decided to put all the super futuristic features in its all-electric vehicles (EVs). Makes sense, and that’s why the Telluride became more of a lifestyle piece. Kia Corp demonstrated this with five Telluride concepts during the 2018 Specialty Equipment Market Association (SEMA) Show. Still going strong, the Telluride won the “Triple Crown” of Automotive Awards last year in 2020. Could it win the crown again this year, with its latest accolade, landing on the Car and Driver’s 10Best list for 2022.
“The Kia Telluride remains one of our favorite SUVs on the market…It is a well-rounded top choice in its segment and is a benchmark family vehicle that never lets us down.” – Sharon Silke Carty, Car and Driver editor in chief
Everyone should know the name, Car and Driver, but in case now, the 10 Best List is one of the biggest lists for consumers to find the best of the best. Only the smartest, most entertaining cars, trucks, SUVs, and vans available today make the list. They also need to be brand-spanking new or refreshed enough to be new. For 2022, the Telluride received minor design enhancements, such as new Kia badging, a slightly redesigned radiator grille, and more tech and safety features to the lineup.
Like last year, the competition was fierce. With 67 other vehicles – cars, trucks, SUVs, and vans – in the mix, and only 10 spots, it was going to be a massacre sooner or later. Expert judges from Car and Driver selected the ten winners based on value, mission fulfillment, and…road manners? Okay. Oh, and for those trying to work out a budget, the pricing for these winners has a starting price below $90,000.
When the Kia Telluride was first released in March 2019, it completely spearheaded sales. Selling over 5000 Telluride units, making a tenth of the automaker’s total sales for that month (nearly 56k units), and by the end of 2019, sold over 56,000 Kia Telluride units. It was a Grand Slam for the model, and instantly caught fire, named a segment winner of the 2020 J.D. Power Automotive Performance Execution and Layout (APPEAL) Study™ in 2020. This year, 2021, the Telluride fever hasn’t stopped, with an upsurge of 39-percent in year-to-date sales for 2021. Given the problems of 2020, that may not sound like a huge victory, but it goes to show consumers are still frolicking happily with this super large SUV.We’re sure this will be just the first of many awards the Kia Telluride or any vehicle in the Kia lineup will receive. There is still the better part of a month left, plus December, and that’s when we really start to round up all the winnings. Be sure to check back with us, and if you need a last-minute Thanksgiving Recipe, we’ve got you covered. Follow us on Miami Lakes Automall social media for more.
Photo Source/Copyright: Kia Media
Kia Reveals EV9 Concept
By Jordan Rodriguez | Posted in Miami Kia Dealer, South Miami Kia on Thursday, November 18th, 2021 at 2:38 AM
The new EV9 concept teased by Kia Corp was unveiled during the AutoMobility LA event starting this week and lasting through November 2021. An all-electric SUV concept, let’s not get too excited about it just yet. Sure, there is a lot of information to comb through, some fluff, and a lot of state-of-the-art tech is promised. Some of us are still irked over the early “Telluride Concept” and the complete and utter lack of the technology promised in the concept. Somewhere during production, Kia Corp made the choice to lean towards adventure and lifestyle with the Telluride. Let’s see how well the EV9 will match the current concept.
Built on the same Electric Global Modular Platform (E-GMP) of the EV6, the new platform the Hyundai Motor Group (including Kia) will be using as the foundation for all upcoming electric vehicles (EVs). Continuing to live up to the ‘Opposites United’ design philosophy, new vehicles are being designed based on nature while still making them hard-working machines. Production went so far as to make use of upcycled materials developed from collected waste deposited into the marine ecosystem. For example, recycled fishnets were used in development of the flooring of the vehicle, the seating fabric is made from recycled plastic bottles and wool fibers. Vegan leather is also an option.
“The Kia Concept EV9 is yet another important marker for us in what has been an incredible journey since the start of the year. Having made our intentions clear – to become a global leader in sustainable mobility solutions – today we are proud to show the world our all-electric SUV concept, which fuses together an advanced zero-emissions powertrain, a cutting-edge exterior design and a contemporary and innovative tech-based interior space,” – Karim Habib, Senior Vice President and Head of Kia Global Design Center
In terms of power, the battery pack hasn’t been announced, but this all-electric SUV has a driving range of up to 300 miles. Featuring next-generation ultra-fast charging technology with a 350-kW charger, consumers can expect anywhere from 10% to 80% in 20-30 minutes. The shape of the vehicle is a little boxy with wild, bold lines, but they flow, matching a design vision of “water flowing down” for a more aerodynamic performance. A major change is in the front fascia, finally donning the new “Tiger Face”. In this new world of EVs and battery-electric vehicles (BEVs), the traditional grille of a gasoline-powered vehicle is no longer necessary. Instead, the front fascia has been designed to look like a tiger opening its jaw, lower fangs and all.
The star cloud pattern returns to the side of the front fascia, acting as a “welcome light” for the driver, while also serving functions such as light positioning, Daytime Running Lamps (DRLs), and the signature look. Aerodynamics are further increased with a new air vent design and retractable roof rails that close inward into the roof with the push of a button. A next-gen camera monitoring system replaces the old school mirrors to keep the look smooth on all sides. With geometric lines that resemble rocks in the fenders and pillars, machined 22-inch wheels enhance this look, and a unique Daylight Opening (DLO) panoramic sky roof to improve driver and passenger well-being with natural light.
Inside, the EV9 is spacious and has the feeling of an up-class lounge on wheels. The console itself is bare of controls, replaced with a touchscreen, an interactive 27-inch ultra-wide display that serves as the nerve center for everything the driver or passenger may wish to control, including media, climate control and comfort. Even the steering wheel has been changed for a more “pop-up” look (see image above). From inside, the driver also has control over three models – Active Mode is always on when in motion; Pause Mode is when the vehicle is stationary and turns the cabin into a real lounge by allowing the front row seats to swivel around to face the third row and folding the second-row seats into a table; and Enjoy Mode is perfect for tailgates, turning the third-row seats around and opening up the tailgate and trunk hood for seats while still comfortable.Absolutely no word on a production model. Like we said, we’re not sure how much of this will make it into the final design. The PR didn’t talk much about tech aside from the new touchscreen and albeit voice command control. Kia has been working on all sorts of crazy tech, but not a lot of it has found its way into vehicles yet. Follow along with us on the development of the Kia EV9 Concept when you follow us on Miami Lakes Automall social media.
Photo Source/Copyright: Kia Media
Kia Previews EV9
By Jordan Rodriguez | Posted in Miami Kia Dealer, South Miami Kia on Tuesday, November 16th, 2021 at 1:01 AM
Kia Corp has been making a lot of changes recently, and all of them have paid off. Releasing a GT-line, going all-electric, Kia Motors changed into Kia Corp with a new logo and a new future for the lineup. First teased during the 2019 Geneva International Motor Show, Kia shared a new EV concept, “Imagine by Kia”, and its first all-electric concept, the Futuron. Kia was quick to release its first all-electric vehicle with no predecessor, the Kia EV6, and the reception was amazing. The Kia EV6 First Edition quickly sold out, and it seems like there is no stopping the “Plan S” strategy Kia put in place to ensure a foothold in the EV market for the automaker for years to come. With the success of the EV6, Kia Corp teases a new all-electric vehicle, the Kia EV9.
Not too long ago, spy shots of a new all-electric vehicle by Kia were caught and spread around the internet. Rumor was, this vehicle in the testing phase was an all-electric SUV by Kia, set to follow the successful EV6. If an all-electric hatchback could be so popular, than just think of the possibilities for a crossover and an SUV. Consumers love these vehicles, and the saturation of SUVs and crossovers in the auto market today is proof of that. It would seem that the rumors were true, because Kia Corp just revealed the first official images of the Kia Concept EV9, an all-electric SUV concept that will hit the streets soon enough.
The design language of the automaker has been shifting in recent years, with the automaker becoming more sports-car inclined. Many vehicles come with that “swept-back hood” look, a new front fascia is slowly starting to surface, and all-wheel drive is almost always available. With the automaker splitting off into multiple directions, the all-electric lineup needs to be able to separate itself at face value, and the EV9 concept is teasing the future look of Kia electric vehicles with visuals that show a new design that is ultramodern and state-of-the-art, pioneered by an advanced all-electric powertrain.
Many automakers have also placed a focus on lifestyle these days. Vehicles aren’t just about getting from point A to point B anymore. Consumers don’t just buy a car with the daily commute in mind. People want a car that can match their lifestyle and their needs, whether a soccer mom or hiking through a National Park. Kia Corp is tackling this with its Plan S strategy. A two-fork path, one path is all about electric vehicle (EV) development, currently well underway. The other path is purpose-built vehicles, currently in development, to produce vehicles with a sole purpose in mind in addition to transportation. The first test is a new ride-hailing service founded by Kia Corp.
Circling back to the new EV9 concept, Kia seems to be using its new design language in the exterior with recreational cues and an athletic stance, whereas the cabin is flexible, adaptive, and a new steering wheel has been teased. An ultra-wide display may make up the entire dashboard, and more interior features are said to be previewed soon. Expect more after Kia unveils the Kia Concept EV9 during the AutoMobility LA, November 17, 2021 at the LA Convention Center.Follow along with us on Miami Lakes Automall social media to get all the details about the new Kia EV9.
Photo Source/Copyright: Kia Media
Kia and Hyundai Form New Urban Air Mobility Company – Supernal
By Jordan Rodriguez | Posted in Miami Kia Dealer, South Miami Kia on Wednesday, November 10th, 2021 at 12:51 AM
Since the 2020 Consumer Electronics Show, Kia Corp (part of the Hyundai Motor Group/HMG) has been on a venture with Uber for a new type of ride-hailing – aircrafts. Sounds crazy – letting a complete stranger fly us from one place to the other, but is it any different than flying in a commercial aircraft or just about any plane on the tarmac? That’s really the main difference, and until cars can fly, a random stranger isn’t going to land on the highway and ask for your name, ready to fly off again. As Kia and Hyundai continue to create new partnerships for the air taxi, it seems like this baby is going to take off soon – pun intended. With that in mind, the Hyundai Motor Group (the Group) announced the start of a new company called Supernal, LLC that will be used as the forefront to focus on future mobility solutions, starting with its Urban Air Mobility Division.
As the Advanced Air Mobility (AAM) industry starts to emerge, electric vehicles are still fighting for popularity among the public, and fully autonomous vehicles are still far away. The Group isn’t crazy, we won’t see any real air travel for several years. At the moment, the Group plans to launch its first commercial flight in 2028. It’s the hope that after two years of operations, the public will become more familiar with these urban aircrafts. How long did it take for people to regularly use Uber and Lyft versus a taxi or bus? The two are very different beasts, but already at work, Supernal’s first air vehicle will be electric-powered, autonomous (we already have autopilot), and the ability to seat four to five passengers on initial urban and urban-adjacent routes.
“We’re developing a commercially viable Advanced Air Mobility product from the start, designing and manufacturing our vehicle to the highest safety, noise, efficiency, and affordability standards…Our growing team, which includes veterans of aerospace, automotive, and other deep-tech industries, is engineering sustainable vehicles that have the potential to evolve how we live, work, and play.” – Ben Diachun, Chief Technology Officer, Supernal
The air taxi is basically a culmination of everything the Group has worked on thus far – artificial intelligence, autonomous control, and electric powertrains – all in the name of creating an ecosystem of mobility. Since the unveiling of the first air taxi in 2020, the Group has been entering into many agreements with aerospace companies, like ANRA Technologies, a company already working on the safe and efficient integration of advanced air mobility (AAM) into existing airspace. Last year, the Group entered into another partnership with the City of Los Angeles and Urban Movement Labs to develop a public engagement roadmap and policy toolkit that other cities can use when managing their AAM efforts.
Right now, Supernal is collaborating with stakeholders to explore concepts on how to get this done. It will take physical infrastructure like tarmacs, landing pads, and runways for personal and/or commercial use. Digital infrastructures may also be used for managing the airways. Could we finally see aerospace highways like sci-fi movies always promise? Keep up with all the updates on the air taxi by Kia and Hyundai when you follow us on Miami Lakes Automall social media.
Photo Source/Copyright: Kia News
Kia and HMG Set to Release PBVs in 2022
By Jordan Rodriguez | Posted in Miami Kia Dealer, South Miami Kia on Wednesday, November 10th, 2021 at 12:36 AM
Purpose-built vehicles, also known as PBVs for short, are slowly becoming the new talk of the auto industry, and will soon hit the auto market where the consumer can get behind the wheel of one. What is a PBV? At its core, a PBV is still an automobile, like any other. Today, most automobiles are designed to offer certain features or a multitude of choices – but what if we made an automobile with one sole “purpose” in mind, and designed and engineered the vehicle around that concept? During the 2020 Consumer Electronics Show, Hyundai Motor Group (HMG) and Kia Corp presented a video demonstrating the variety of PBVs that may one day populate roadways or even cities. Like many other names in the industry, the first PBV to test is a robotaxi.
Just so everyone can catch up on the future that is being promised. That video is surely wonderful, but we won’t be seeing any hubs like that for some time. The aircraft, an air taxi if you will, seen in the video is currently the major focus by HMG and Kia, in conjunction with Uber. During the summer, the groups strengthened their partnership by adding ANRA Technologies to the group. ANRA Technologies will help Kia, HMG, and Uber with advanced air mobility (AAM) solutions and management, to start, along with several other services for the backend of things.
The PBVs in the video were those pill-looking vehicles on the road. They sometimes connected with hubs where people could lounge around while in wait or grab a drink. Some PBVs were automated, one made for shopping and delivery. About 50 seconds in, we can see a guy working out in a mobile gym – man, does that make the work – gym – home commute easier or what? Again, we might not see these for a while, but HMG and Kia will be launching their first PBV model, PBV 01, in 2022. For now, the auto group just wants to test a taxi-only model. It sounds silly, but this is the simplest a car can get – so how will HMG and Kia improve on this while competing with ride-hailing services, where someone can get a real car to take them from point A to B?
Alongside PBV 01, two retail models are also in the works. One is an urban mobility concept, a two-seater electric vehicle called “M.Vision Pop” as a code for now. Slated as a commercial model within the next five years, this model will probably piggyback on the PBV 01 after learning how consumers interact with, and what features they mainly seek, in a limited automobile so that the Pop model can meet those needs. The second model, a self-driving, fully autonomous vehicle called “M.Vision X” is also in development and will be released alongside a lineup with full autonomous driving technology available.
This will surely bring a lot of competition out of the woodwork. The PBV market is fresh and growing, and with the “Plan S” Strategy by Kia Corp, we can expect many PBV models within the next decade. Follow along with us on all PBV and Kia news when you follow us on Miami Lakes Kia social media.
Photo Source/Copyright: Kia
Kia America Wins Two Spots in 2021 Rebelle Rally
By Jordan Rodriguez | Posted in Miami Kia Dealers, South Miami Kia on Wednesday, November 3rd, 2021 at 12:31 AM
The Rebelle Rally has been gaining a lot of attention in recent years, especially from automakers. Known as the first all-women’s off-road rally and the longest competition of its kind in the lower 48 states, the Rebelle Rally has become recognized as another race and another chance for automakers to show what their models can do in a drag race setting. A 2000-kilometer race of off-road navigation in the United States, with the race spanning from Lake Tahoe to San Diego is a lot to take on, but in recent years automakers have entered crossovers and plug-in hybrids – not your typical off-road or drag vehicle. Still, Kia America entered the 2021 Rebelle Rally with the 2022 Sorento PHEV and won second and third place!
This year, Kia America was working with two all-women teams acting as the drivers and navigators from within the cabin of the new plug-in hybrid SUVs. Modified for the race, the 2022 Sorento PHEV came with underbody armor to protect the undercarriage, plus a front bumper guard and skid plate. For tackling off-road terrain, a 1-inch spacer lift provided the Sorento PHEV a slight increase in ground clearance, and tow points were affixed to the front and rear bumpers, just in case. Making sure these SUVs could handle any kind of terrain, Hankook Tire America Corp. as the official tire provider for the rally vehicles, outfitted the rims with Dynapro AT2 all-terrain tires outfitted with 17-inch KMC matte black wheels to handle rocky terrain and sandy dunes.
Each PHEV was also customized by women-owned LGE-CTS Motorsports in Southern California. The new color schemes were similar to the exclusive “Desert Sand” and “Pine Green” paint finishes on the Zion and Yosemite concepts that were used to show off the different ways consumers could configure the new Sorento, based on their lifestyle. In addition, the rally vehicles were equipped with a roof rack for the teams’ recovery gear, including tread boards and shovels, safety equipment, and an interior cargo mounting system installed after removing the rear seats.
In 2020, a Kia-sponsored Telluride came in second, piloted by driver Alyssa Roenigk and navigator Sabrina Howells. The team returned for 2021, and took third place this year, whereas professional rally driver Verena Mei and navigator Tana White had a great performance for their first race, claiming second place. With a total of ten teams in the X-Cross class, that’s a pretty good standing. Although not exactly intuitive, X-Cross stands for 4×4, so not only did the Sorento PHEV race in this class, but it was also entered under the “Electrified” designation and still won out over 70-percent of the competition.
“We are elated over the strong performances from both of our teams, who truly tested the Sorento PHEV’s [metal] throughout the course of the punishing rally…All four women embody Kia’s new slogan, ‘Movement That Inspires’ and their podium finishes prove that our rugged and capable SUVs can also be energy efficient adventure vehicles.” – Sean Yoon, president & CEO, Kia North America and Kia AmericaWinning awards and winning races, Kia America is building some interesting vehicles. Find a new Kia car model at Miami Lakes Automall.
Photo Source/Copyright: Kia America
Kia America and NBA Extend Multi Year Partnership
By Jordan Rodriguez | Posted in Uncategorized on Wednesday, November 3rd, 2021 at 12:22 AM
Kia Corp may be going through some changes as of late, but one thing that definitely isn’t changing is its commitment to the community. Kia America especially, keeping in touch with the younger demographic that will eventually take over the market. Not only this, but Kia America has a strong partnership in the sports demographic and has even expanded to eSports through its sponsorship of the European League of Legends Championship. Another large name Kia America has partnered up with is the National Basketball Association (NBA), and recently, the two parties announced the multiyear extension of their ongoing exclusive marketing partnership, officially for 15 years now.
“Over the last three decades both Kia and the NBA have grown in stature and relevance and the significant growth enjoyed by both brands is due, in part, to our long-standing partnership…We are excited to further extend this relationship and strengthen it with the inclusion of the WNBA and NBA G League, which will provide even more basketball fans a courtside seat not only to all the action between the baselines, but also to Kia’s transformative shift toward electrification and sustainable mobility.” – Russell Wager, vice president, marketing, Kia America
The partnership may be 15 years old, but the NBA league has a story that spans over decades, celebrating the 75th Anniversary Season with the first game in October 2021. Kia America is the Official Automotive Partner of the NBA, Women’s National Basketball Association (WNBA) and NBA G League, and is the official vehicle for the league. During the NBA Playoffs presented by Google Pixel, NBA All-Star Game, NBA Finals presented by YouTube TV and the NBA Draft presented by State Farm, a Kia vehicle will be in the spotlight when it comes to the automotive market. In addition to its commitment to the existing NBA platforms the automaker supports, Kia America will also be playing a role during the end-of-season performance awards as the title partner for the Kia NBA G League. This makes Kia an Official Partner of Summer League and the title partner of the NBA’s seven All-NBA teams. In addition, building on its commitment to women’s sports and the WNBA partnership, Kia will also serve as the title partner of the Kia WNBA monthly awards and Kia WNBA end-of-season performance awards.
Basically, this partnership renewal is a big deal.
For those that don’t know, Kia also has partnerships with 13 teams currently active in the NBA. Do you see your favorite team on the roster? Kia works with the Atlanta Hawks, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Detroit Pistons, Golden State Warriors, Los Angeles Clippers, Miami Heat, New Orleans Pelicans, New York Knicks, Orlando Magic, Philadelphia 76ers and the Phoenix Suns. As the 75th Anniversary Season continues to kick things off – or is it a dribble? – Kia will also be able to enhance its brand presence throughout the NBA calendar, plus new marketing campaigns, sweepstakes and activities that will get fans engaged to build mutual interest. Such programming will be ongoing from the Kia NBA Tip-Off through the NBA Finals presented by YouTube TV.
Keep up with all the action and what Kia America is up to when you follow us on Miami Lakes Automall social media.
