Ram and Dodge Reap Lofty Praise from Kelley Blue Book

Photo Source: Ram

Two Stellantis brands, Ram and Dodge, won Kelley Blue Book Consumer’s Choice Awards. As such, the automakers showcased their consumer appeal and continued excellence in the automotive industry. Ram was celebrated as the Best Overall Truck Brand, a testament to the enduring popularity of its trucks among buyers. Dodge, meanwhile, secured the Best Car Styling Brand award for the sixth year in a row, underlining its consistent delivery of aesthetically appealing vehicles.

The 2024 Consumer Choice Awards are based on consumer automotive perception data from Kelley Blue Book’s Brand Watch study. Brand Watch by Kelley Blue Book is an online brand and model perception monitoring study that taps into more than 12,000 new-vehicle shoppers each year on KBB.com. This comprehensive research provides valuable insights into brand and model perceptions among new-vehicle shoppers, highlighting the factors influencing their purchasing decisions, including loyalty, brand familiarity, and overall perception. This recognition for Ram and Dodge underscores their outstanding strategies for meeting customer preferences and expectations.

Ram’s Brand New Products

Even though the all-new 2025 Ram 1500 made its world debut in the fall of the 2023 model year, the brand will introduce a new product this year (2024) in the form of the 2025 Ram 1500 REV. It is worth noting that Ram’s triumph as Best Overall Truck Brand underscores the unwavering consumer affinity for its lineup of versatile and robust vehicles. 

The automaker’s recent unveiling of the 2025 Ram 1500, featuring the innovative twin-turbocharged 3.0-liter Hurricane I-6 engine family, signifies a commitment to generating enhanced performance, power, and fuel efficiency. Meanwhile, the new, elevated Tungsten trim pushes the brand more upscale. As mentioned, the all-electric Ram 1500 REV is scheduled for release in the fourth quarter of 2024. These initiatives are part of Stellantis’ Dare Forward 2030 strategic plan, aiming to provide innovative mobility solutions while minimizing greenhouse gas emissions.

Indeed, the 2025 Ram 1500 sets a high standard in technology, performance, durability, convenience, and efficiency within the light-duty pickup truck segment. It offers three engine options and boasts a segment-leading interior outfitted with advanced technological amenities such as a 14.5-inch touchscreen display unit. Security and safety have been pivotal in its development, with over 100 driver-assistance features available. The vehicle also offers class-leading ride and handling capabilities thanks to its adaptive damping and link-coil rear suspension system.

Dodge’s Style

Dodge continues to captivate with its elegantly designed and powerful automobiles. The brand recently unveiled the Dodge Charger Daytona, marking its entry into the electric muscle car segment. This vehicle reinforces Dodge’s reputation as a leader in muscle car design and performance. The upcoming Dodge Charger will be available in both two-door coupe and four-door sedan variants, maintaining its best-in-class styling. 

In other words, Dodge’s recognition for Best Car Styling Brand reaffirms its status as a trailblazer in automotive design. The introduction of the all-new, all-electric Dodge Charger Daytona coupe, including the 670 horsepower 2024 Dodge Charger Daytona Scat Pack, epitomizes the brand’s relentless pursuit of innovation, blending traditional muscle car looks with new design features like the radical R-Wing front spoiler.

In an evolving automotive landscape, Ram and Dodge have cemented their positions as leaders in their segments and in the automotive industry as a whole. If you believe the two manufacturers have once again proven their exceptional quality, please come visit Miami Lakes Automall, where we encourage you to take a look at our new vehicle inventory or our first-rate pre-owned vehicles.