Coming to America: Speculation Swirls About 2024 Ram Rampage
Photo Source: Ram
United States pickup trucks have been getting larger, but they have also been getting smaller. The midsize segment has seen a momentous revival, with the Toyota Tacoma now facing several rivals. Hyundai and Ford have even formed an all-new compact segment. The holdout, thus far, has been Ram. Granted, Stellantis does have a midsize offering with the Jeep Gladiator, but there has been no revival of the Dakota.
As a matter of fact, the smallest Ram-branded pickup in the U.S. lineup is currently the full-size 1500. Nonetheless, recent product reveals and reports in the 2023 model year suggest that could be about to change. Ram debuted a new, small pickup truck, the Rampage, in Brazil. That said, it may be coming to the United States.
The 2024 Ram Rampage Could be a Potential Contender Against the Ford Maverick
Like the Ford Maverick, the Ram Rampage should have styling cues inspired by Ram’s body-on-frame truck lineup but have a unibody construction. It is expected to share the same underlying platform with the Jeep Compass and Dodge Hornet. As a result, it will probably produce a smoother ride quality than larger trucks.
Even though its heavy-duty siblings, like the Ram 1500, are assembled with more rugged endeavors in mind, the 2024 Rampage targets a slightly different demographic. It has more pragmatic features, a more efficient powertrain, and greater maneuverability that cater to home improvement enthusiasts and gardeners.
The South American Rampage launched with an internal combustion engine, a standard 2.0-liter turbocharged Hurricane four-cylinder engine, accelerating up to 268 horsepower and producing 295 pound-feet of torque. That is the same engine the Dodge Hornet utilizes and a solid bet for the American truck.
It is worth noting that the Brazilian iteration of the Rampage also comes equipped with a diesel option. It is unlikely, however, that the diesel engine will make the transition to the United States market. As a matter of fact, the 1.3-liter plug-in hybrid used in the Hornet for an alternate and more efficient engine would be far more suitable.
Rumors About Whether the Ram Rampage will Truly Make it to America
Ram has not yet confirmed that the compact pickup truck will arrive in the American market. As of the writing of this article, its availability remains firmly in Brazil. The Rampage that debuted will be built in South America. Nevertheless, the manufacturer will likely move production for an American variant to Mexico. Indeed, there is hope for an American version, especially considering “Ram opened order banks for the 2024 Rampage in Brazil back in June 2023. The initial production run offered 500 examples and sold out in just 28 minutes.”
Demand is undeniably high, and even a subtle Easter egg hints that the compact pickup truck could be headed north. Curiously, when illuminated, the LED pattern on the Rampage’s tail lights looks strikingly like an outline of the United States flag. Whether mere coincidence or an indication of things to come, enthusiasts have taken notice. Moreover, given the overwhelming popularity of the Ford Maverick, it would be strange if Ram did not bring the Rampage to market in the United States.
The Significance of the Name
It is possible that the automaker will retain the name Rampage for its smaller truck. After all, Ram opted for alliterative naming with new trucks like the Ram 1500 REV. Not to mention, it is a name with relevant heritage. The Dodge Rampage was a small, unibody pickup from the early 1980s. Using Rampage would also leave Dakota as a choice should Ram decide to build a smaller body-on-frame truck.
Even though there are a number of inquiries left to answer, Ram has left the door open for several possibilities. As such, please visit Miami Lakes Automall to see everything Ram has to offer. We have a wide selection of new and pre-owned automobiles that you can choose from and, if you have any questions, our sales team is always ready to help. Allow us the pleasure of helping you today.