Dodge Remains Under Stellantis Umbrella

New Dodge rides will continue to be built and manufactured by Stellantis. Earlier this quarter, Stellantis turned down a large request by Frank Rhodes Jr. in his quest to buy back Chrysler and Dodge brands. The great-grandson of the Chrysler brand’s founder had sent a letter to Stellantis CEO Carlos Tavares and the Chrysler brand’s CEO Christine Feuell. In this letter, Rhodes hoped to “keep [Chrysler/Dodge, Plymouth/Mopar brands] in the USA with stockholder and employee control.” Rhodes wrote the letter as a part of the recently formed Chrysler/Dodge, LLC. 

Placing An Emphasis On Building Each Brand

Stellantis knows the interest in its North American brands and reaffirms the commitment to its every brand under their control; in total of 14 well-known brands, which were each given a 10-year timeframe to build a profitable and sustainable catalog of electrified and awesome rides. The statement included this passage;

“Like the Jeep and Ram brands, Chrysler and Dodge are the forefront of Steallnatis’ transformation to clean mobility, benefitting from the Group’s cutting-edge technology and scale. The Company is not pursuing splitting off any of its brands.”

The first half of 2024 hasn’t produced the amount of EVs and profit that was expected but, Tavares announced Stellantis will move on from brands deemed unprofitable, but swiftly  walked back that proclamation. Tavares has also taken accountability for Stellantis’ subpar results thus far in North America overall. Tavares has known the Dodge brand is going to rebound from any slowing sales when the first-ever Dodge EV is launched; the famed Dodge Charger Daytona. 

Amping Up the Drama A Little Before EV Era

Stellantis is currently feeling pressure in Europe and the United States. Tavares visited Detroit recently to see the current state of operations and develop a strategy to set the company on the right path in North America. Meanwhile, in Europe, the government of Italy has pressed the Stellantis plans to include changes that promote better fuel economy across various brands with a request to know their plans going forward. 

Business won’t be business as usual for the Stellantis group and their vehicles, not for governments, buyers and readers that think gasoline rides will be around forever. While the new Charger Daytona will eventually offer a gasoline option, that’s some time away after the debut with the EV coming first in the debut. Dodge muscle cars are a unique experience for owners and we’re ready to show them off here at Miami Lakes Automall. 

Drive Our Current Dodge Rides With Our Help

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We look forward to being your center for all things automotive at Miami Lakes Automall. Whether you’re in Doral, Kendall, North Miami, Homestead, we’re pleased to help our South Florida and local Miami clients. We’re professional and here to aid our customers with all buying, leasing, or trade-in requests. Rush to stop by this fall and see what we can do for you and your driving situation.