Ram’s Commercial Vehicles Develop into Key Players for Stellantis’ Long-Term Goals

Photo Source: Stellantis

As the automotive industry veers toward software-defined vehicles and seeks recurring revenue, Stellantis and other automakers are adding subscription services to their commercial offerings for business and fleet customers. Stellantis is taking a two-pronged approach to achieve its goals. The company aims to double its commercial vehicle net revenue by 2030 compared with 2021 by increasing focus on business-to-consumer and business-to-business sales in North America. It will also have Ram play a pivotal role in accomplishing Dare Forward 2030, a global plan that targets the reduction of Stellantis’ carbon footprint.  

On March 6, 2024, Ram Professional made its official debut at the 2024 National Truck and Equipment (NTEA) Work Truck Week show in Indianapolis. The automaker has been selling work trucks and its ProMaster van for a while, but now it is all-in. As mentioned, the brand has announced its new Ram Professional commercial vehicle division for North America, a separate business division in the company. 

As such, the manufacturer’s commercial vehicles will incorporate the Ram Chassis Cab, Ram Heavy Duty, and ProMaster full-size van. Moreover, Ram will be adding electric variants of the ProMaster and Ram 1500 REV pickup truck, along with the extended-range Ram 1500 Ramcharger. The company discontinued its ProMaster City compact delivery van, as did all other automakers with their small and midsize vans.

Stellantis’ Latest Ambition

Ken Kayser, vice president, Ram Professional, explained the strategy to more efficiently meet commercial customers’ demands, stating, “With Ram Professional, our commercial vehicle customers will benefit from a simplified and all-encompassing business solution with products and services that feature best-in-class performance, capability, advanced technology and value to best fit their business needs.” He added, “We know our customers depend on us day-in and day-out, and Ram Professional is committed to delivering the best commercial vehicle lineup and serving our customers with the most important tools of their trade.”

According to an official press release from Stellantis, the division will focus on six pillars, with emphasis placed on products and vehicles; commercial service support; upfit friendliness; commercial financing; connected services; electrification and charging; and mobility. Ram Professional will be the North American brand within the larger Stellantis Pro One. To clarify, Pro One is the umbrella company’s commercial-vehicle business in Europe and other global markets.

The Priorities of “Ram Professional”

It is worth noting that in addition to vehicles, Ram Professional will work with approved partners and local upfitters to customize the trucks and vans to each customer’s needs. It will provide contracts and maintenance packages, including mechanical coverage, oil changes, and 24-hour roadside assistance. The company will also offer connected services in separate tiers depending on customer needs for fleets to maintain services and connection for their vehicles. Additionally, consumers will have access to essential features such as security and navigation.

For electric vehicles, the company will provide its Stellantis Free2move system of charging software and hardware, with further details to come. Of note, the Free2move system will also form the core of an upcoming program that will offer shared vehicle services to companies, such as subscriptions, vehicle rentals, and sharing, along with mobile parking services – again, with more information yet to come.

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