When Mitsubishi Motors brought the Eclipse back from the grave, it did so in a way not many fans of the once sports car were expecting – a crossover. Not an SUV, not a hatchback, and definitely not a sports car, the Mitsubishi Eclipse Cross came with some backlash, but that didn’t stop the new…
In May 2020, the Renault-Nissan-Mitsubishi Alliance shared its news strategy of its Alliance 2022 business plan. The new strategy had a “Follow the Leader” pattern, with Mitsubishi Motors set to be the first automaker of the three to release a new vehicle. There is just one small problem – the complete lack of news from…
It would seem that rally and race car fans have absolutely gone haywire in their efforts to show Mitsubishi Motors just how much their discontinued retail rally cars are missed and how much we want them back. It all started when the Renault-Nissan-Mitsubishi Alliance announced the Japanese automaker as the first of the three to…
Over the last few years, Mitsubishi Motors has fiddled with a few new concepts, but nothing has some of them yet. The Mitsubishi Outlander PHEV, as successful as it is, is starting to show its age, and Mitsubishi wants to find its replacement. At the 2019 Geneva International Motor Show, there was the Engelberg Tourer…
At one time, Mitsubishi Motors was known for its rally cars. The first vehicle by the Japanese automaker entered into an international motorsports event set a track record – it was the Mitsubishi 500 Super Deluxe. The automaker would go on to soon be known as a legend, when a favorite model of consumers everywhere,…
There has been a lot of guessing at what Mitsubishi Motors is up to next. After the Renault-Nissan-Mitsubishi Alliance held a virtual press conference in May 2020 to share business strategies for the Alliance going forward, one of the highlights is that the first new model to come from the automotive group will be coming…
When the 2018 Mitsubishi Eclipse Cross was first revealed, there was a lot of backlash. Totally understandable, really. Mitsubishi Motors has pulled many of its sports cars out of the U.S., the Mitsubishi Eclipse amongst them, along with the Lancer and Lancer Evolution series. Some of the latter are still legends today. Teasing the revival…
Since the Renault-Nissan-Mitsubishi Alliance formed, the new automotive group has had many interesting developments. Launching Alliance Ventures to partner with and invest in startups working on improved electric vehicle (EV) and autonomous car technology, the Alliance was on a fast track for success. In 2020, the COVID-19 pandemic slowed everything down, but Renault-Nissan-Mitsubishi held a…
Mitsubishi Electric has been a little quiet as of late. With the COVID-19 pandemic and a lack of auto shows, the sister company of Mitsubishi Motors and part of Mitsubishi Motors North America (MMNA) hasn’t had a chance to show off its tech. Now that the auto industry is back up and running, Mitsubishi Electric…
The last Mitsubishi Lancer Evolution Tommi Makinen Edition was just sold at an auction in Europe for £100,100. In terms of USD, that’s just under $121,000. It sounds a little absurd that someone would pay over $100,000 for an old sports sedan, but then again, back in 2016, someone spent $76,400 on a Mitsubishi-joint-eBay auction…
It’s been some time since we heard any developments from the Renault-Nissan-Mitsubishi Alliance. Almost a year ago, the Alliance held a digital press conference to discuss new plans and business strategies going forward. Always set to be a mutually beneficial but also competitive relationship, each automaker has something to gain, and resources and tech are…
As the automotive industry makes its shift towards alternative fuel vehicles like plug-in hybrid electric vehicles (PHEVs) and battery-electric vehicles (BEVs), many automakers are starting to make the shift towards green fuel. One automaker making recent strides in electric vehicles (EVs) is Mitsubishi Motors. Known for its fleet of SUVs primarily in the US, a…
