It’s January 2022 and Kia Corp is already earning some rewards. Known as the GOOD DESIGN Awards, the Kia EV6 electric crossover and fourth-generation Kia Carnival MPV both took home top honors in the “Transportation” category, adding onto the already growing list the EV6 and Carnival have earned since their debut. The EV6 is its own success, the first all-electric vehicle to come from the automaker with no predecessor, and the Kia Carnival will be the automaker’s attempt at surpassing the mass market and go luxury. In 2020, Kia was ranked as the highest non-luxury brand during the 2020 J.D. Power Initial Quality Study, giving the automaker the guts to introduce its first luxury model, the Kia Carnival.
“Securing these GOOD DESIGN awards is an endorsement of the approach we took with the styling of the Kia EV6 and Kia Carnival, and is a tribute to the collaborative efforts of our talented international design team. It truly has been a pivotal year for us; we launched our brand new design philosophy ‘Opposites United’, the ethos of which is already transforming our cars, and we are determined to ensure Kia keeps challenging the boundaries of automotive design.” – Karim Habib, Head of Kia Design Center
The GOOD Design Awards may not be the most well-known name to consumers, but the awards ceremony has been going on since 1950, making it one of the oldest design competitions in the world. Organized by Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies, a judging panel of industry leaders from over 50 countries vote on new models every year that display “innovation, sustainability, superior design, and unparalleled function”. In recent years, GOOD Design has awarded Kia more than once – last year, the third-generation Kia K5 sedan and the fourth-generation Kia Sorento SUV won over the “Transportation” category, and even the Telluride SUV and the Soul crossover won awards earlier than that.
Kia started the debut of the Kia EV6 in spring 2021, and the first edition of the Kia EV6 sold out in the summer. Within months, the Kia EV6 set a new Guinness World Record and received Crossover of the Year Title from TopGear. The Kia EV6 is the first model to wear the new “Digital Tiger Face” of the lineup, replacing the “Tiger Nose” fascia found on most models. It’s also the first model to ride on the new E-GMP platform that all future Kia EV models will ride on for the foreseeable future.
As mentioned, the Kia Carnival is the first entry into the luxury segment for Kia Corp. Since the release of the 2022 Carnival MPV in early 2021, Kia Corp launched a new marketing campaign to highlight the new SUV with its three-row interior, available in seven- or eight-seat configurations and its best-in-class passenger and cargo room. By the end of the year, the Kia Carnival earned a Top Safety Pick (TSP) rating from Insurance Institute of Highway Safety (IIHS) (IIHS).We already know Kia Corp will continue to win awards throughout the rest of the year. If you want to buy a new award-winning Kia, find your new Kia model at Miami Lakes Automall.
Photo Source/Copyright: Kia Media
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