Is Kia Motors Getting a New Halo Car?
Is Kia Motors getting a new Halo car? Well, it’s in the realm of possibility, that’s for sure. With how well the Kia Stinger has done since its debut, winning various awards for Kia Motors , faster and more affordable than high-priced luxury performance cars , heck, the Kia Stinger even matches the Porsche in performance . The Kia Stinger breaks the mold and is continuously the car used by Kia Motors when trying new styles for the current lineup, or with Kia Motors R&D when testing new technologies like the new Kia Motors Dynamic All-wheel Drive (D-AWD) system . And yet, even with the limited editions of the Kia Stinger that Kia Motors released to celebrate its success, the automaker is shying away from performance. Kia Motors is focused on GT cars , and thus, the sporty Stinger may not become the new Halo Car after all.
Never heard the term before? Or know of the term, just not quite sure what it means? The term “Halo car” probably isn’t in the vocabulary of most people who aren’t familiar with the auto industry. The term “Halo car” often describes a vehicle that is the “figurehead” for a brand. Think, the “Dodge Challenger”, the “Chevrolet Corvette” the “Ford Mustang”, or the “Ram 1500”. All of those models are the Halo car for their brand, and rightfully so. Whether its sales figures or popularity, anyone can talk about either model by name alone, “Challenger” or “Corvette”, and everyone knows what brand that vehicle belongs to.
So why won’t the Kia Stinger become the Halo car for Kia Motors? It has our attention, it’s impossible to mistake for another car. Why not the Stinger?
“I don’t know if a performance coupe is something that is [good]…we have [the] Stinger, which is a four-door coupe…I don’t know if a two-door really makes sense. It may make sense if it were an EV, an emotional electric car…We still can be very emotional, but a performance coupe, I’m not sure if it’s [the right thing to do at the time]. If we [made a] Stinger with two doors, it would be easy, but how much market share would it have? That’s the question.” – Kia and Hyundai Design Chief Peter Schreyer.
Schreyer had that to say when speaking with Car Advice about possibly turning the Kia Stinger into a coupe to match up with the likes of the Challenger and the Corvette. Apparently, Schreyer doesn’t think a performance coupe is in the cards…but an electric version of the Stinger? Well, that may open up a whole new venture.
With Kia Motors turning their attention towards GT cars, or automobiles in the style of a coupe, built for two passengers and designed to operate at high speeds while also providing comfort, then a high-performance electric vehicle could be in the works. Hey, if Mitsubishi Motors has plans for a high-performance electric crossover, then other automakers would do well to not find them falling behind. Performance and alternative fuel are becoming all the rage these days.
Besides, if that is true, and an electric Kia Stinger (known as the Stinger GT4) is Kia Motors next move, that isn’t so bad. Just look at all of these stunning shots of the GT4 concept. It’s beautiful.
What do you think of turning the Kia Stinger into an electric coupe? Would you be interested? We sure would. Join us in the discussion on Miami Lakes Kia social media . If you like the Stinger the way it is, then look for your Kia Stinger at Miami Lakes Automall .