Mitsubishi Outlander Wins Crossover Utility of the Year by HMPA 2022
The all-new 2022 Mitsubishi Outlander sure has been quite the big news for Mitsubishi Motors. Then “Thunderstruck” campaign still captures attention when the ad plays, and the automaker is gearing up to launch a new lineup. Before it does that, the current lineup is getting next generation models (except for the Mirage and Mirage G4 – what, no love for the sedans and hatchbacks?). The Renault-Nissan-Mitsubishi Alliance shared its plans for the future with Alliance 2030 , and it seems like something big is about to happen. Even if those plans are for way in the future, the Mitsubishi Motors lineup today is prime for automotive publications “Best of” lists and awards. In fact, although clearly an SUV, the 2022 Mitsubishi Outlander has been named Crossover Utility of the Year by the Hispanic Motor Press, during their annual Hispanic Motor Press Awards.
“The features that make the 2022 Mitsubishi Outlander an award winner from the Hispanic Motor Press are the same features that every customer seeks in a new vehicle: value, bold styling, engaging driving dynamics and an industry-leading warranty…Since its launch in 2021, the all-new Outlander has broken sales records, exceeded customers’ expectations and taken its place as the flagship of Mitsubishi Motors’ all-new or extensively revised showroom lineup. We could not be prouder to add this prestigious award to the vehicle’s growing trophy cabinet, and we thank all the jurors for the honor.” – MMNA Chief Operating Officer Mark Chaffin
This isn’t the first time the Mitsubishi Outlander has been highlighted by the Hispanic community. Back in January, 2022, Hispanic consumers voted for the 2022 Mitsubishi Outlander as the SUV of the Year by another publication, Puros Autos, during their “Latin Flavor Cars of the Year 2021” awards. According to Puros Autos , the 2022 Mitsubishi Outlander also has the highest percentage of Hispanic buyers in the industry. According to Ricardo Rodriguez-Long, founder and president of the Hispanic Motor Press and editor-in-chief at Garage Latino, Hispanic consumers make up 30-percent of the growth in new-vehicle sales.
Going on for 12 years the Hispanic Motor Press Awards (HMPA) puts together a various panel of judges, consisting of independent Hispanic automotive journalists, content creators, and industry influencers selected by the organization’s advisory board every year. The total comes out to 20 jury members that go on to test more than 100 new vehicles. Every vehicle admitted into the competition is tested based on overall design, comfort, safety, economy, handling, performance, functionality, infotainment integration, interior design, environmental requirements, driver satisfaction, and price. Once again, the 2022 Mitsubishi Outlander SUV stands out amongst the crowd of the growing SUV and crossover market in the industry.Since its launch, the next-generation of the Mitsubishi Outlander has been making waves. Setting monthly and quarterly sales records and accounting for 33-percent of overall sales in 2021, this SUV made Mitsubishi Motors profitable again. Mitsubishi Motors has also been involved in a lot of industry firsts with the new Outlander. The 2022 Outlander was the first ever vehicle to debut on Amazon Live, the first vehicle to have a Google ecosystem in its cars (future lineup), and the first automaker to launch an ad campaign that can be the directly personalized and customized to better serve Mitsubishi dealers around the country (the Thunderstruck campaign). Mitsubishi Motors is getting a lot more attention these days, and it’s clear why. Come to Miami Lakes Automall and find your 2022 Mitsubishi Outlander today.