When an automaker hits a global milestone, it has something to celebrate. In 2019, Mitsubishi Motors has 200,000 reasons to celebrate, with its plug-in hybrid electric vehicle, the Mitsubishi Outlander PHEV, achieving a key milestone. Based on the latest sales data from Mitsubishi, there have been 200,000 units of the Outlander PHEV sold worldwide since its launch in 2013. This can only mean great things for the automaker going forward, not only with their involvement with the Renault-Nissan Alliance to increase sales, but also future Mitsubishi concepts, like the Engelberg Tourer.
Taking Plug-in Hybrids by Storm
At the end of 2017, the Renault-Nissan-Mitsubishi Alliance discussed the production of a cross-platform electric vehicle to be shared between the three automakers. Much of this decision came from the success of the Nissan Leaf electric car, having sold over 300,000 units since its 2010 release, and continuing to sell over 40,000 each year. In the Autumn of 2018, Renault-Nissan-Mitsubishi Alliance saw a total sales increase of 5.1-percent in the European auto market, putting the alliance at a grand total of 5,538,530 vehicles in the first half of the year. Most of those sales came from crossovers, SUVs, zero-emission EVs, and especially PHEVs.
Now with the Mitsubishi Outlander PHEV hitting 200,000 units, sales only continue to climb. Even though the Outlander PHEV has only been in America for a few years, its success worldwide demonstrates the scale of consumer demand for electrified vehicles. Since its release, the Outlander PHEV has found a home in more than 50 countries across the world and was named the world’s best-selling plug-in hybrid vehicle at the end of 2018, according to JATA Dynamics Limited.
The Outlander PHEV is a testament to Mitsubishi Motors constant evolution, brilliant engineering, and technological innovation, and stands at the technology flagship of the corporation. Practically setting the standard for plug-in hybrids, the Mitsubishi Outlander PHEV was one of the first PHEVs to offer consumers a choice of not only what mode to drive in, but also control how much regenerative braking charges the battery with integrated paddle shifters. Its functionality is only matched by how much money it saves consumers, making it an even greater by in the long run.
All this good news for plug-in hybrids gives hope for the Mitsubishi Engelberg Tourer Concept that showed up at the 2019 Geneva International Motor Show. Although just a concept, the Engelberg Tourer looked like an evolved version of the Outlander PHEV, maybe even a sportier version, much like the sibling of the Outlander, the Outlander Sport. The concept was designed for an active lifestyle after all, suitable for winter seasons and for those who like to go off-road year-round. Able to offer a strong plug-in hybrid that can tackle those challenges could help Mitsubishi Motors, and the Renault-Nissan Alliance, compete in the plug-in hybrid market.
Just having a vehicle that saves money at the pump isn’t the goal for automakers anymore. They’re looking to meet the demands of all their consumers, and the Engelberg Tourer is the closest Mitsubishi has released thus far. It’s a plug-in, it can go off-road, it saves money, it’s an SUV, and it might even be the flagship vehicle of the Dendo Drive House. With all that going for it, why not make the concept official? Surely it will be as successful as the Outlander PHEV one day.
Want to try out the Outlander PHEV for yourself? Stop by Miami Lakes Mitsubishi and take one for a test drive today.