Nissan-Renault-Mitsubishi Alliance Hits Hard with Electric Vehicle Market

It’s been some time since we heard much about the Nissan-Renault-Mitsubishi alliance. Mitsubishi Motors has been doing pretty well for themselves as of late, and we’re getting curious about the new eleven models Mitsubishi has planned. Almost a year ago, the first vehicle discussed that was to be built within this new alliance was a cross-brand electric vehicle (EV). Now, they’re finally gearing up to make it happen.

Internal combustion engines have dominated and continue to dominate the automotive market today. Yet, as the demands for a longer driving range and cleaner fuel rise, the market will hit a tipping point that leans towards alternative fuel vehicles. Hybrids today are cheaper to build than they were a decade go. Plug-in hybrids and electric vehicles are popping up for nearly every brand. The Nissan LEAF has sold over 300,000 units since its 2010 release. That’s over 40,000 a year.

Carlos Ghosn, CEO of the Renault-Nissan Alliance was the first to throw money into the electric vehicle game, back when many were still relying on their souped up engines to sell vehicles. With Mitsubishi in the fold, the alliance has sold over 500,000 plug-in hybrid electric vehicles (PHEVs), and by 2022 they plan to introduce twelve new all-electric models sharing similar platforms across the three brands. It’s a smart bet that the Mitsubishi Outlander PHEV will be leading this game plan.

Hybrids, PHEVs, and EVs are growing in popularity. Nissan-Renault got on the ground floor and have the experience of consumer demands when it comes to alternative fuel vehicles. The new Nissan-Renault-Mitsubishi Alliance is going to bring a whole new type of vehicle to the auto market over the next several years.

“The knowledge we have today with the Leaf or the Zoe is extremely precious, because we know how people use electric cars, what they need and what are the problems. This will allow us to prepare a much better generation of electric cars … ‘This is our first venture. No, no. These are cars coming to take an important position, and they will be profitable, with cost targets that are based on reputation and [the] best of technology.” – Ghosn

* The first of many new electric vehicles are said to be as affordable as $8000. Do you think it’s possible? Let us know your thoughts on University Mitsubishi social media . *

* Photo Source/Copyright: MitsubishiCars.com *

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