Mitsubishi Motors Excels in Q1 2023 Sales
Mitsubishi Motors has finally started to reveal its new business plans going forward for the next few years. Called “Challenge 2025”, Mitsubishi has 16 new models planned for launch, nine of which will be electrified. After the COVID-19 pandemic and semiconductor shortage, the auto industry saw a lack of supplies for production, but 2023 changes that. Mitsubishi is already seeing large numbers for many of its vehicles in the first quarter of 2023 sales, especially the 2023 Outlander PHEV, more than doubling in sales.
The automaker has been in discussion about a new flagship for the brand, with an Eclipse Cross PHEV planned during the Challenge 2025 business strategy. For now, though, the Outlander PHEV is the flagship model of Mitsubishi Motors, setting new records for the nameplate in Q1 2023. Compared to 2022, the Outlander PHEV already has a 104-percent increase compared to Q1 2022, and a 122-percent increase compared with the year-to-date (YTD) of 2022. Named the “2023 Family Green Car of the Year™” and the top performing vehicle of its segment during the Green Car Journal’s 2023 Green Car Awards, the Outlander PHEV is a staple of the brand as of 2013.
Selling the most units, the 2023 Mitsubishi Outlander SUV has been very popular since its new generation was released. Following that, the Outlander Sport had an increase of 24-percent year-over-year versus Q1 2022. We’re sure there will be an even greater increase in sales for the 2023 Mitsubishi Motors lineup with the new introduction of Ralliart models. Revived in 2021, Mitsubishi Motors brought back the Ralliart performance group, the name responsible for the Mitsubishi Lancer Evolution.
For 2023, the Mitsubishi Outlander will have a Ralliart Edition, already available. Also coming later this year will be an Outlander Sport Ralliart Edition and an Eclipse Cross Ralliart Edition. So far, we’ve received some details about the 2023 Mitsubishi Mirage Ralliart Edition. For the most part, the
Ralliart editions will focus on changing the appearance with graphics, bright red mud flaps, a White Diamond paint job with a black roof, new black wheel arch trims, additional material around the wheel arches, and a swept-back design for aerodynamic performance. This might just be the start, with performance upgrades foreseeable in the future.
The first real Ralliart model could be the Mitsubishi Vision Ralliart, receiving the greenlight for production in March 2023. Said to “bring back the DNA of the Ralliart name”, the Vision Ralliart will be able to provide elevated acceleration, cornering, and braking in all road and weather conditions. Some of this is already thanks to the brand’s Super All-Wheel Control, increasing performance in various driving conditions. When the Vision Ralliart concept first appeared, we saw large brake rotors and six-piston brake calipers, 22-inch wheels with bigger tires, unique front and rear bumpers, wider fenders in the front and rear, and a new front grille. Other features may include all-terrain tires, bumper protectors, mud guards, a roof carrier, trailer hitch, and other equipment seen on Outlander Ralliart Style and Eclipse Cross Ralliart Style editions (previewed during the 2022 Tokyo Auto Salon).
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