Dodge has known the competition has grown in the last few years in the EV segment. While the Dodge brand currently doesn’t have any EV vehicles currently; this is about to change. Many automakers have recently created some short-term noise during this month’s Super Bowl, also known as an annual A-list commercial event. Dodge is ready to pounce later this year with an electric muscle car that will be a first for the automotive industry. Some brands are trying to put a new EV vehicle out there, a common error of hoping to enrich their portfolio without making a real impactful launch. Here are some of the ways that have helped Dodge do things differently than the competition has in 2022.
Reshaping the Electric Vehicle Dynamic
Mayn EVs are simply not exciting enough to establish ownership with buyers. Dodge is setting up the timing for the release of their brand new muscle car; the first of its kind. This will help to build growth for the brand. As their focus to put together this industry first muscle EV, they knew the brand would have to have customers learn they were not removing any horsepower just for the sake of an electrified power. They are currently promoting a new marketing campaign titled “24 Months of Muscle” to hype customers up about their current lineup of V8s.
“The electrification movement, the infotainment movement, the autonomous movement — it’s getting more interesting. You look at it as a mature industry but it’s actually quite the opposite. It’s evolving more than ever. The current suite of EVs out there tend to be a little bit bland and uninspiring — great performing vehicles but not necessarily heart-pumping in the cultural or aesthetical sense. So trying to find a way to make them desirable and affordable,” said Ralph Gilles, Chief Design Officer of Stellantis
Anticipation Grows Ahead of Concept Debut
As of February 2022, the nameplate for the electric muscle car is unknown, but a Challenger or Charger nameplate is an expected choice for name recognition. Whichever comes first, we will see. Dodge sales are doing better than ever after leading all other muscle brands in 2021. Stellantis is moving all their respective brands towards an electrified push. By spring time next year the portfolio for Dodge will look vastly different than what we offer now. Dodge could offer vehicles with range extending trims, which would be an industry first as well. That’s the path fellow Stellantis brand Ram is making by giving customers a leg up on the competition. For those who know their daily drives are shorter, they might be interested to opt out of the less range effective trim offering. The details are yet to be fully revealed for the next generation of Dodge vehicles, but they are bound to renew the dominance Dodge has started this decade establishing.
Try Flexing Some Muscle At Miami Lakes Automall
This year, get ready to make heads turn with our strong muscle line-up of new Dodge Charger and Dodge Challenger models. Come to Miami Lakes Automall to get started where our professional team is here to make your muscle car dream a reality. Our sales staff is ready to help with any leasing, buying or trade-in options.
Dealing with some vehicle issues? If your vehicle isn’t running properly, let us help keep it going. We’re here to help with a simple online reservation and a trip to our service center. We’re open every day to assist our customers to find everything they need.