Photo credit: Dodge
Dodge is racing ahead of the muscle car segment, firing on all cylinders. The first-quarter of Dodge sales already in the books, with a wide margin gained in just the first three months. The automaker is pushing its muscle brand with an eye in the past and the build towards the future. As electrification becomes less of a subtle focus and the main focus of the automotive industry, brands like Dodge will have to keep in step. This has not been lost on the Dodge brass at the top of the ladder.
“The days of an iron-block supercharged 6.2-liter V-8 are numbered. They’re absolutely numbered because of all the compliance costs. But the performance that those vehicles generate is not numbered,” said Tim Kuniskis, Dodge CEO.
The Move Away From Muscle?
What change can we expect? While we are not certain about the first electric vehicle that will be offered by Dodge, we know there will be one. Stellantis, the parent company of Dodge, has helped to push every brand a part of the company into a new electric vehicle territory. The next couple years will see new 2023 and 2024 model year vehicles offer the future of the brand. Dodge has not settled down composing its greatest efforts in vehicles like the 2020 Dodge Challenger Super Stock. However, we know the Dodge brand is no longer looking to put out the horsepower in vehicles like this or the one-year-run of the famed 2018 Dodge SRT Demon, a Challenger that first pushed the brand into the 800+ horsepower territory that the Super Stock offers.
No Help From Tesla Required
While there was a report that Tesla might be involved in helping the Stellantis brands, like Dodge, to gain a step up on the EV production, that is no longer the case. When speaking about the tax credits and investments Stellantis has to worry about in the global market, the truth is they are more than capable of handling the push towards EV. Just the right amount of forward thinking will go a long way for the Dodge brand as they look to make their own mark on the EV market without the help from competitors, like Tesla.
“With the electrical technology that PSA brought to Stellantis, we will meet carbon dioxide emission regulations as early as this year. Thus, we will not need to call on European CO2 credits and FCA will no longer have to pool with Tesla or anyone,” remarked Stellantis CEO Carlos Tavares
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