Automakers have been really getting involved with the community over the years. In these trying times, it’s nice to see those with the big bucks giving back and helping where they can, whether donating to charities or offering automotive services to deliver goods to those in need. Another way to get involved is to take part in sporting events – no, not saying we’re going to see a Hyundai Sonics playing basketball – but many automakers are starting to sponsor sporting events and games. This can come in the form of paid advertisement or fully supporting an event. This year, Kia Corp is returning to support the Australian Open 2022 (AO22), the largest tennis event of the Asia-Pacific region.
Currently going on now, from January 9 – 30, 2022, Kia will be offering players a chance to get around the tournament area and Melbourne Park, as well as match officials and VIPs in comfort and safety during the Open from January 17-30, 2022. Presented to tournament officials, a fleet of 130 Kia vehicles will give players a hands-on experience of the popular Kia Sportage SUV, the luxury Carnival MPV, and all-electric EV6 crossover. Kia is also running an “Aces for Oceans” campaign during AO22 that will benefit aspiring tennis players through the Australian Tennis Foundation.
“As the major partner of the Australian Open for over two decades, we look forward to deepening our engagement with millions of fans around the world, while cementing the status of the Australian Open as one of the world’s most exciting sporting events…In line with our commitment to spurring innovation that is inspired by nature, we are pleased to work with Tennis Australia and fans to help preserve oceanic environments around the globe through our ‘Aces for Oceans’ campaign. With each ace served during the AO and fans’ online participation, Kia will assist those aspiring to reach their tennis dreams by donating tennis equipment made with recycled waste materials to the Australian Tennis Foundation,” – Artur Martins, Head of Kia’s Global Brand and Customer Experience
Also a win for Kia Corp, the AO22 also celebrates the inauguration of Kia Arena, a 5,000-seat capacity stadium where AO22 and future tournament matches will be played. Earlier this month, on January 13, 2022, Kia held an official vehicle handover ceremony at Kia Arena in Melbourne Park to celebrate its opening. The event was attended by Kia and Tennis Australia executives, former Australian Open champion Rafael Nadal, and wheelchair tennis champion Dylan Alcott. The fourth-largest Australian Open stadium at Melbourne Park, Kia Arena was constructed ahead of AO22 and already has plans for diverse cultural, sports and entertainment programs following the tournament schedule. Kia Corp is getting a lot of marketing ops for this, and just some icing on the cake is an EV6 exhibition booth also operating during AO22.With the various opportunities that will be created from the synergy Kia Corp has with the Australian Open will surely continue to help the automaker as Kia pours all of its recourses into electric vehicle development. Interested in going green? You can help Kia America when you buy a new Kia EV from Miami Lakes Automall.
Photo Source/Copyright: Kia Media
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