Just last week, Mitsubishi Motors North America (MMNA) released a teaser for the new 2021 Mitsubishi Eclipse Cross. With very little to go on, we’re not yet sure how much the crossover has changed in appearance, inside and out. We do, however, expect some good technology upgrades. Always getting the best Mitsubishi has to offer, the Eclipse Cross was one of the first vehicles to get a smartphone link display, Mitsubishi Motors ventured into infotainment systems and more interactive touchscreens with smartphone interfaces. Keeping connected with its consumers, Mitsubishi is one of many automakers developing smartphone apps to help keep consumers safe and keep their vehicles in great shape. The latest app from MMNA is the My MITSUBISHI CONNECT.
Right now, it’s not very flashy, but Mitsubishi Motors is the kind of automaker that works on multiple little things and then bring it all together into one big thing. My MITSUBISHI CONNECT is just a small piece of an even bigger puzzle. Right now, the mobile app has one main focus – help consumers make automotive maintenance easier. It sounds simple, right? But think about it – how many times have you realized you forgot to get an oil change because you couldn’t be bothered to take your car in for maintenance?
Today, everyone is connected, some even living on their smartphones, and in a world where remote connectivity is widespread, being able to do something like, schedule an auto appointment on your phone, is a huge plus. With cooperation with technology providers Aeris and Dealer-FX, Mitsubishi Motors was able to develop My MITSUBISHI CONNECT to give consumers information on real-time service and maintenance needs. Now, when that next oil change comes up, consumers can schedule a service appointment with a few clicks.
My MITSUBISHI CONNECT is just one of a series of recent mobile developments from MMNA that the Eclipse Cross gets to experience first. Last year, Mitsubishi Motors won the “Telematics OEM of the Year” award for their mobile app, Mitsubishi Road Assist+. Like My MITSUBISHI CONNECT, Road Assist+ supplies consumers with information about their vehicle, but more so their driving behaviors to help change risky driving habits like speeding, hard braking, and fast acceleration. This mobile app could also supply consumers with upcoming weather forecasts and road conditions whilst also collecting information on how drivers respond in various driving situations.
A lot of this really comes down to safety. Mitsubishi Motors makes a lot of use of Telematics systems, especially in the Mitsubishi Eclipse Cross, to provide consumers with remote access to their vehicles but also access safety services like emergency roadside assistance 24 hours a day. Safety has been a growing focus of Mitsubishi Motors in recent years, releasing advanced safety features like Forward Collision Mitigation with Pedestrian Detection, Lane Departure Warning, Blind Spot Warning with lane Change Assist and Rear Cross Traffic Alert – all on the Eclipse Cross, mind you.
With Mitsubishi Motors continuing to explore ways to keep consumers safe, we look forward to what the automaker will release next. Be sure to check out all the new safety tech in the Mitsubishi Eclipse Cross at Miami Lakes Automall.