Who watched the Emmy’s over the weekend? Going on for over 70 years, the 74TH EMMY® AWARDS on NBC have concluded, and during its prime time, Kia took up some ad space for its new creative campaign and in-show video integration. Putting the spotlight back onto the Kia Telluride SUV, the automaker’s most-awarded vehicle ever, the Telluride is entering 2023 with its own X-Pro model. The last model to get the X-Line treatment was the 2023 Kia Sportage PHEV. We wonder what enhancements will come with the Kia Telluride X-Pro.
“The Kia Telluride took the Kia brand to new heights both literally and figuratively and now we’re showcasing just how rugged, capable and refined the new Telluride X-Pro is and how far off the beaten path it is ready to go…Telluride is Kia’s most capable SUV ever and we wanted to show how it can adapt to a variety of situations, no matter what ‘genre’ of lifestyle people lead. Kia is proud to return as the Official Automotive Sponsor of the Television Academy and the 74th EMMY Awards for the third consecutive year and we have created video vignettes that play off the various award categories and celebrated television genres to highlight the versatility of Telluride with our 60-second spot displaying the SUV’s rugged capabilities.” – Russell Wager, vice president, marketing, Kia America
Kia’s creative agency, David & Goliath, is behind the creation of the ad-spot that goes to show the performance of the 2023 Kia Telluride X-Pro with a large focus on the winding path of the Imogene Pass near Telluride, Colorado. At an elevation of 13,114 feet, the driver drives the Telluride X-Pro all the way up the side of the mountain until it reaches the summit. We won’t ruin the ending of the trailer for you, you can watch it down below, but it’s a silly joke to illustrate the new heights Kia will be taking its SUV to with the X-Pro model. During the EMMY’s, a special ad was put on as part of a unique in-show integration by Creative Partnerships @ NBCU. Complementing the 60-second ad-spot, the 1:45 piece covers a variety of acting/television genres – comedy, drama, action thriller, and reality – and in the end, the Telluride X-Pro SUV remained an unchanging factor.
With new enhancements for 2023, the Kia Telluride X-Pro adds all-wheel drive (AWD) for all-terrain capabilities to the SUV. Since the beginning, the Telluride has been a popular choice amongst fans and grew the Kia fan base, with 75-percent of all Telluride buyers new to the automaker. Not only this, but Telluride owners have shown to have the most brand loyalty when returning to the market for another vehicle. Ready for all kinds of adventure, the Telluride gets even better with the X-Pro model. We’re still looking for exact specs that will take this SUV to the next level, but for now, the focus in on its AWD capability. We can expect some style changes, if the Sportage X-Line trims are any indication, with satin chrome touches, larger wheels, and all the best tech features, such as a dual panoramic curved display, available 360-degree Surround-View Monitor with 3D view, and a Harman/Kardon premium audio system. With Kia Connect replacing UVO, consumers can also get a 4G LTE-based internet Wi-Fi Hotspot and Smart Speaker Integration for Amazon Alexa or Google Assistant. Looking to join the Kia family? Find out what’s so great about Kia models when you buy a new Kia Telluride at Miami Lakes Automall.