A year ago, Kia Corp released the new Kia K5 sports car. It was the new generation of the Kia Optima, built with a new look that deserved a new name – at least in the states -the Kia K5 is actually the name given to the vehicle in its homeland of South Korea. Kia took as many opportunities to show off the vehicle’s performance, including a partnership with Summer’s hottest show, America’s Got Talent, and the Television Academy for the 72nd Emmy Awards telecast. Well, this year Kia did it again with the recent 73RD EMMY® AWARDS and NBC’s “America’s Got Talent” for the all-new 2022 EV6 Crossover.
“The Kia EV6 is just the beginning of what the future holds for the Kia America brand…Based on the success of the partnerships Kia enjoyed last year with both the Emmys and America’s Got Talent, we continue the launch of this all-new vehicle and highlight Kia’s shift to electrification. These shows feature some of the most inspiring talent in the country today and allow us to introduce our new brand ethos of “Movement That Inspires” to a nation that is getting ready for an EV future.” – Russell Wager, vice president, marketing, Kia America
The Emmy’s took place over the weekend (September 19, 2021), on the CBS Television Network, also available via stream on demand on Paramount+. Via an integration showcase during the Emmys, the EV6 will be featured as the brand’s first dedicated all-electric vehicle. Kia Corp has been going through many changes as a company with the new Kia logo, the new name, and now a new lineup of all-electric vehicles destined to be added in the coming years. The 60-second ad spot for the EV6 was called “Writer”, and you can see it below.
A little interesting, the commercial follows an aspiring script writer suffering from a little bit of writer’s block. The writer decides to take her new Kia EV6 for a drive, and bouts of inspiration hit her to fuel a love story that takes place in Paris during the early 1700s. Historical fiction is always fun – you can make anything up but still relate it to real life events and make it sound real. As you can see in the video, bits of the story are spelled out in large words as the writer drives through the city, passing by people dressed in period costumes, a band of violin players, and a mysterious masked figure. Coincidence or a vivid imagination, Kia Corp ends the ad with its new tagline, “Movement That Inspires”.
As for NBC’s “America’s Got Talent”, the Season 16 Winner and Runner-up received their very own Kia EV6 as part of their prize packages. During the show, Kia was able to show off the brand’s halo sports sedan, the 2022 Stinger and the new EV6 Crossover. Hmm, Kia was so sure it was getting rid of the Kia Stinger but calling it the halo car gives us hope it might stick around a little longer. Our love letter to the Kia Stinger was not in vain, after all.Find your Kia Stinger at Miami Lakes Automall or call us to find out when the EV6 will be available.
Photo Source/Copyright: Kia
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