Kia Motors is one automaker that continuously finds ways to get involved with the community and the youth. The Great Unknowns Scholarship is a huge boost for the automaker, offering scholarships to students in the U.S. planning to pursue a college undergraduate degree in one of the following discipline areas: Sciences, Technology, Engineering, Arts, or Math (STEAM). Finally, art is appreciated in the world, not just “STEM”, anymore. Another movement by KMA is known as “Accelerate The Good”, having played a part in multiple donations to communities and organizations that help the homeless and hungry youth. Recently, KMA continued its efforts to make a difference with a $250,000 donation to Covenant House.
Covenant House is the largest, primarily privately-funded charity in the U.S. Focused solely on helping homeless and trafficked youth, Covenant House is a sanctuary for many on the streets today. A quarter million is surely a huge help, making it easier to acquire the resources Covenant House needs to provide for those in need. Kia Motors is also no stranger to Covenant House. Back in 2020, during the Super Bowl (yeah, that still happened), Kia Motors was touting its “Give It Everything” slogan, and for every yard gained during the game, Kia Motors donated $1,000 to three of its charity partners – Covenant House, Positive Tomorrows, and StandUp For Kids. This initiative totaled to $1 million.
In addition to this large donation, Kia Motors is also sponsoring a virtual event of inspiration where several celebrities have chosen to attend and offer words of encouragement. Called the “Night of Covenant House Stars,” the virtual event takes place May 17, and will feature celebrities like Jon Hamm, Dolly Parton, Ryan Reynolds, Robin Roberts, Meryl Streep, and more. The purpose of the event is to honor, recognize, and celebrate the resilience of young people experiencing homelessness during the COVID-19 pandemic.
“The homeless youth population is often forgotten and ignored, but with donations and support from organizations like Kia, we are able to let them know they are seen and heard…These young people deserve every opportunity to live full productive lives and Kia’s support enables Covenant House to provide the shelter, counseling and mentoring they need to get them back on track.” – Covenant House president & CEO, Kevin Ryan.
Sure, the “Night of Covenant House Stars” is cool, and all. So glad these celebrities can take time from their busy schedules to say something like, “Go get’em tiger.” Words don’t take people off the streets. It’s like the applause going around for all the people on the frontline, facing the COVID-19 pandemic, because clapping your hands puts food on the table, not a higher wage or salary, which we all know these people are grossly underpaid for what they do. If you really want to make a difference, there are plenty of shelters and soup kitchens around South Florida that could use your donations of canned goods, or just your time. A helping hand is a bigger deal than some may think. It goes a long way – maybe not as far as a $250,000 donation, but further than “words of hope and inspiration”.
If you want to support Kia Motors in such endeavors, helping their sales is always a great way to show it. You can find all new Kia Motors vehicles at Miami Lakes Automall today. Show your support!
Photo Source/Copyright: Kia Media
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