For the past few years, Kia Motors has taken a large initiative to give back to the community and made sure we all knew it during the Super Bowl. Unlike many automakers that will likely overpay a celebrity to star in their commercial, driving a vehicle, and talking about how much they like driving it to sell it, Kia Motors takes this time to raise awareness about programs the automaker founded to help the youth. During the 2019 Super Bowl, Kia Motors debuted its “Yards Against Homelessness” Initiative, where the automaker claimed to donate $1,000 for every yard gained during the football game to charity partners Covenant House, Positive Tomorrows, and StandUp For Kids. A year ago, Kia Motors started a scholarship program, the Great Unknown, focused on giving youths a chance to further their education. 2020 marks the second year the scholarship is running, with enrollment now open.
Following the new slogan “Give It Everything”, The Great Unknowns Scholarship program that really give it their all. Recipients of the scholarship will be chosen based on a number of factors, including not only their academic performance, but can also demonstrate how they make a positive impact within their local communities. Kind of a lot to ask, not every high schooler can handle much aside from their studies and maybe an after-school job, but that’s why this scholarship is aimed at students who “Give It Everything” they got.
“An ongoing tenet of Kia’s “Give It Everything” is to give back in meaningful ways, and Kia is proud to support the educational ambitions of America’s youth in the second year of the Great Unknowns Scholarship…The freshman class of scholarship recipients has proven to be extraordinarily bright and talented and we are excited to add to that group and help more young people pursue their academic dreams.” – Russell Wager, director, marketing operations, Kia Motors America
Surprisingly, the scholarship and application process is open to students across the U.S. planning to pursue a college undergraduate degree in one of the following discipline areas: Sciences, Technology, Engineering, Arts, or Math (STEAM). Notice it’s not “STEM” – Science, Technology, Engineering, and Math. Kia Motors realizes there are many kids out there who are creative geniuses. They shouldn’t be forced to pick a STEM subject if they want a chance at going to college. Too bad the majority of the world still thinks STEM subjects will get you a job after a four-year degree.
Last year, first-year recipients of The Great Unknowns Scholarship enrolled at a variety of colleges and universities. Some went to one of the greats like Harvard University or Duke University, whereas many went to places maybe closer to home, such as the University of Alabama – Huntsville, New Mexico Institute of Mining and Technology, University of Texas – San Antonio, and the University of Pennsylvania. Although Art is included in the scholarship program, most of the students during the first year studied coursework ranging from economics and computer science to public policy, neuroscience, and aerospace engineering.
Kia Motors America is accepting applications now. Even if not enrolling, do you “Give It Everything”? Join the discussion on Miami Lakes Kia social media.