The 2016 Rio Features are Showcased in Kia’s Clever New Commercial – Miami Lakes Automall Kia
The Kia Rio has been a staple in the subcompact car segment since it first entered the market back in 2000. The sporty subcompact has been available as both a four door sedan, and a five door hatchback since it was first introduced – and the same two body styles are available for the newly updated * 2016 Kia Rio .
In 2012, the South Korean automaker introduced the third generation of the Rio, after the subcompact received the updated Tiger Nose grille for the 2010 model year. Neither the 2016 Rio sedan, or hatchback offer a new generation for subcompact fans, but the little car has gotten significant updates for this latest model year.
The (Almost) New 2016 Kia Rio
The 2016 Kia Rio is still recognizable to fans, but it did undergo quite a bit of transformation when compared to the previous model year. From new rear and front fascias, to a sportier exterior vibe, a revised grille and construction changes – the 2016 Kia Rio is almost new for this model year. Despite these changes, however, the Kia Rio still remains one of the most affordable vehicles in its segment, with a base starting MSRP of just $14,165. The price tag alone gives wide appeal to car buyers of all ages, but the style, intrigue, and standard features are what make the 2016 Kia Rio a showstopper.
The first, and most noticeable change to the latest Rio is the exterior styling. The 2016 Kia Rio is more contemporary in appearance, which is a result of revised headlights, fog lights, and tail lamps. The front of the 2016 Rio demands attention with a more inward placement of its headlights, which are complemented with updated fog lights, and a satin bezel surround. On the side of the Rio, horizontal sculpting lines were added, giving the subcompact a flowing appearance. The rear of the Kia Rio offers new tail lamps that sit at the far corners of the vehicle’s rear, giving the Rio a more substantial stance.
Choosing a vehicle because of its exterior color may seem silly to some, but that small detail is of the utmost importance to others. With two all new exterior colors to choose from, drivers can customize their 2016 Rio to their exact liking. The Urban Blue and Digital Yellow are bright new colors that have been added for the 2016 model year.
Updated Transmission & Engine Block
The 2016 Kia Rio sedan and hatchback both features a 1.6-liter four-cylinder engine, which is naturally aspirated. This engine gives the subcompact Rio 123 lb.-ft. of torque, and is paired with a six-speed transmission. The 2016 Kia Rio sedan offers the choice of manual or automatic, while the hatchback is only available with the six speed automatic transmission.
The 2016 Kia Rio is available in the choice of three different trim levels. The base LX, the middle ground EX, and the upper level SX. Each Rio model offers their own list of standard features, and available options. Check out each trim level, and some of their standard offerings by exploring below:
- LX: This base model of the 2016 Kia Rio comes standard with air conditioning, a 6-way manually adjustable driver’s seat, a satellite radio, steering wheel mounted audio controls, and USB ports. For drivers who opt for the automatic transmission of this model, they will also get standard Bluetooth capability, and Kia’s Active Eco System.
- EX: The mid-line model features the same standard amenities as the LX, but also adds power windows, tilt/telescoping steering wheel console, remote keyless entry, and cruise control. Not bad for a starting MSRP of just $17,775.
- SX: This higher-end version of the 2016 Kia Rio is the perfect choice for drivers who want their subcompact to be sportier, with a touch of attitude. A standard sport tuned suspension, 17-inch aluminum wheels, a leather wrapped steering wheel, 11-inch brake rotors, and shift paddles are all included on the 2016 Kia Rio SX model. Aside from the sporty performance upgrades, the SX also gets standard heated front seats, push-button start, leather seating, a back-up camera, a navigation system, and a sunroof. This amenity rich version of the 2016 Rio is still affordable at just $20,755, and is a great choice for drivers who want a fun, sporty, and well-equipped ride without breaking the bank.
The 2016 Rio offers more package options than the outgoing model, which allows drivers to customize their ride even more.
- The Designer Package adds premium black cloth / gray leatherette seating surfaces, accented with dark gray stitching. Gray door panel inserts are specially padded, and the same gray stitching is featured on the center console, shifter, armrest, and the steering wheel.
- The new Eco Package was also added to the list of options for the 2016 Rio, and offers a rear backup camera, and the latest version of Kia’s UVO eServices infotainment system.
New Commercial Showcases Changes to 2016 Kia Rio
We aren’t the only ones taking notice of the changes made to the latest version of the Kia Rio. The automotive giant has been known for its clever advertising campaigns and television commercials, and they are living up to that reputation in their latest Kia Rio advertising spot.
The new commercial is just under a minute long, and exists to showcase five of the Rio’s most interesting new features. Unlike other automotive brands, Kia did not want to simply list out new features, or show them in a boring way. After all, they had to somehow live up to their Soul hamster commercials, that are still being talked about. The new commercial takes five shorter commercials, and splices them together to create the 50 second-long spot. The brand chose to use tiny versions of people enjoying each new feature of the 2016 Kia Rio – and while it is certainly unconventional, we have to admit, it’s fun.
In the first part of the commercial, the focus is on the Rio’s spacious interior. The small people that we talked about earlier are shown lounging on the backseat of the Rio’s sand-colored leather, enjoying what seems to be a day at the beach. Did we mention that this commercial is unconventional?
The second 10-second clip from the commercial moves to showcase the Rio’s advanced safety features. The clip focuses on the back up warning system on the 2016 Rio, which shows a set of tiny Vikings blowing into their warning horns to help keep you safe. While no one will believe that tiny warriors are looking out for your safety, we have to give them props for creativity.
One of our favorite features of the Rio is the cooling glove box – a perfect way to keep bottles of water cold on long road trips. This third clip shows tiny men exploring what appears to be the arctic tundra. Of course, they are trekking inside of the 2016 Rio’s glovebox, a unique way to help consumers remember a cool feature.
The last 20 seconds of the new commercial seek to prove just how spacious the Rio’s trunk is, and how strong the new high-strength steel is on the Rio’s body. This clip shows tiny Spartan men (think of Gerard Butler in 300), attempting to take over the Rio’s body frame. Because of it’s sheer strength, the warriors fail, and the Rio comes out ahead.
This clever attempt at showcasing the 2016 Kia Rio’s best new features is definitely entertaining, and we certainly appreciate a creative approach to advertising. You can check out the entire commercial below.