Why the Ram 1500 Could Become the 2020 Luxury Car of the Year
Every year, _ Cars.com _ nominates numerous vehicles for a series of awards, including a Pickup Truck of the Year and Luxury Car of the Year award. Although the Ram 1500 is a given nominee for the Pickup Truck of the Year award, it also managed to earn a nomination in the Luxury Car of the Year segment. Additionally, even though Ford kept its title by having the best-selling pickup truck of 2019, the real race was between Chevy and Ram for second place. Ram turned out to be the overwhelming victor in that case, surpassing Chevy’s sales for the first time in its history.
So how did the Ram 1500 make it onto the list of nominees for the 2020 Luxury Car of the Year award? The Ram 1500 Laramie Longhorn and Limited trims are nothing short of stunning — they’ve earned their place on the list of luxury vehicles. These top luxury-trim trucks feature a luscious interior cabin with impressive assembly quality. There’s super-premium wood trimmings, metal and chrome finishes, supple leather and other design details that make the Ram 1500 Longhorn and Limited legitimate luxury vehicles.
When we say leather, we mean real leather. Unique color combinations go above and beyond the conventional black, gray and beige that seem to be featured inside every other cabin. In fact, buyers can get the urban-styled Ram 1500 Limited trim with a blue interior. The Western-themed Laramie Longhorn trim offers buyers an eye-popping two-tone mix that includes an alligator-patterned leather seat along with filigree stitching that’s sure to attract quite a few buyers.
What else do the Ram 1500 Laramie Longhorn and Ram 1500 Limited offer buyers in terms of luxury? The onboard technology is largely considered revolutionary for a pickup truck. A lot of features have been upgraded to levels not seen on competing vehicles, even from other luxury brands. Buyers can opt for the 12-inch vertically-oriented infotainment touchscreen display that allows them to display several functions at the same time — including Apple CarPlay or Android Auto and the navigation system. There’s also a 19-speaker Harman Kardon premium audio sound system that’s one of the best in the segment.
Ride quality also sees a significant improvement when compared to the previous-generation Ram models thanks to an outstanding coil-spring rear suspension that replaces the traditional leaf springs. While the coil-spring rear suspension is exceptionally smooth, the ride improves even more when buyers opt for the air suspension as well. The cabin is clad in noise-reduction glass so that outside vibration and harshness are significantly reduced as well. The interior quality, coupled with its technological prowess and other comforts help the Ram 1500 Laramie Longhorn and Ram 1500 Limited set themselves apart from other traditional American luxury brands such as Cadillac and Lincoln.
Follow Miami Lakes Ram on social media to be the first to know if the Ram is the lucky winner once everything is said and done. Want a little slice of luxury for yourself? Visit us at %%d_name%%and explore the 2020 Ram 1500 Laramie Longhorn and the 2020 Ram 1500 Limited. Schedule your test drive today and see why this truck’s gunning for the 2020 Luxury Car of the Year award.