Full-size pickup trucks continue to rise in popularity as of late, largely due to how luxurious and spacious they’ve become. Countless potential buyers out there really need and want the size and capability that comes with a half-ton pickup — especially when the price tag is hard to beat, as is the case with the Ram 1500 Classic. According to automotive experts, this is part of the reasons why Fiat Chrysler Automobiles (FCA) continues to sell its last-generation Ram 1500 Classic alongside the significantly new-and-improved Ram 1500 latest-generation that debuted in 2019. By the looks of it, FCA doesn’t seem to have any plans to stop offering both pickups alongside one another anytime soon. In an unsurprising move, the automaker announced that the Ram 1500 Classic model wil; stay in its lineup for the 2021 model year.
Currently, the 2020 Ram 1500 Classic is comes in three different trims — Tradesman, Express, and Warlock — and can be configured with either a Regular Cab, Crew Cab, or Quad Cab. The standard engine under the hood of the Ram 1500 Classic is a 3.6-liter Pentastar V6, but buyers have the option to upgrade to a 5.7-liter HEMI V8 should they need to. Although the Ram 1500 Classic isn’t as luxurious or as technologically advanced as the all-new Ram 1500, it still can be optioned with a heated steering wheel, heated seats, an 8.4-inch Uconnect infotainment touchscreen display and more.
Another reason for Ram to continue offering its Ram 1500 Classic model? Ram Trucks doesn’t currently have a midsize pickup in its lineup to compete in that segment. Chevrolet, Ford, Toyota — even sister brand Jeep — all offer a midsize pickup option, much to Ram’s chagrin. However, the full-size Ram 1500 Classic remains competitive because it’s still a better overall pickup than some of the midsize offerings that have constantly struggled to gain traction in the segment — especially the foreign brands. The 2021 Ram 1500 Classic is scheduled to launch later this year (2020).
Until the rumored Ram Dakota revival arrives on the scene, it’s safe to assume that Ram will continue to offer the Ram 1500 Classic. In addition, many traditional pickup buyers simply want a reliable truck that gets the job done for a relatively reasonable asking price — and those are two areas in which the Ram 1500 Classic really excels. FCA’s decision to keep the pickup going for a third model year speaks volumes about how buyers have responded in droves to the Ram 1500 Classic and just how integral the model is the truck maker’s overall strategy.
In the market for a new Ram Truck? Visit us at Miami Lakes AutoMall, check out our latest Ram inventory, including both the current-generation Ram 1500 and the Ram 1500 Classic, and schedule your test drive today! Follow Miami Lakes Ram on social media to stay up to date with the latest Ram Trucks offers.
Photo Source./Copyright: Ram Trucks
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