Brand loyalty among pickups has always been a very real thing. To see someone switch brands 10, 15 sometimes even 20 years into driving is highly unusual. And it makes sense why. As a general rule, pickup drivers are not a fickle people.
RAM owners not interested in the latest or greatest. They don’t care about looks as much as strength, durability and reliability. RAM owners have little use for image and popularity. They are salt-of-the-earth and they expect the same from their pickups as they do from themselves; hardworking, loyal and dependable.
The people, the owners and drivers are the reason why RAM builds pickups the way they do. RAM trucks are a part the landscape on ranches and farms. They’re at the work site, parked in driveways and garages across America. RAM has been providing dependable pickups for generations and they’ll continue to deliver in the future. No one knows this better than the Dodge RAM dealers and owners of Texas, where pickup trucks are king.
Everything Really IS Bigger in Texas
With over 20% of registered vehicles being pickups, Texas holds the largest amount of pickups in the country. RAM is also the fastest growing truck brand in Texas. Showing some love for the people who’ve helped make the RAM brand as great as it already is, was their intention this past spring when they decided to break a world record by inviting their loyal customers to join in!
RAM Truck Round Up
As you may have heard, this April a new world record was being made. In an effort to show RAM owner solidarity and set a new Guinness Book World Record for largest truck parade, RAM invited pickup drivers and owners to Arlington, Texas for a day of fun, country music and record breaking.
Asking anyone who celebrates the RAM brand to join them for a parade, their goal was to set the new world record for most pickups in one location. Only needing to beat 438 pickups, RAM and drivers alike set out to make history.
World Record Set
As hardworking and loyal as RAM owners are, its nice to celebrate each other, escape and just have some fun. This is exactly what they did on April 18, 2015 when 451 RAM drivers from seven different states, including fans from Canada came down to Arlington, Texas to get in on the largest pickup parade ever to be recorded, officially making a new world record in the Guinness Boo
Texas, Pickups and Country Music
Always looking for anyway to celebrate their loyal and passionate owners, RAM matched this event with the American Country Music Awards which it officially sponsors. Inviting all the participants from the parade to join in the ACMA Party for a Cause where they watched live performances from current country music artists.
Combining the fun of American Country Music Awards, the passion of RAM pickup drivers and the heartland of Texas is one amazing way to show appreciation for your fans.