Mitsubishi Small Batch Initiative Continues
The year may be coming to an end, but Mitsubishi Motors will most likely continue the expansion of the “Small Batch – Big Impact” initiative the automaker started in 2019. Going beyond a marketing campaign, going beyond the publicity, Mitsubishi Motors is also finding ways to give back to the community that will benefit others for years to come. We’ve covered the first two events of this, the 2019 Rebelle Rally and the National Teen Defensive Driving Program in Nashville, TN. The Las Vegas Bowl took place on 12/21, go Huskies, and the primary charity partner of the MMLVB, Goodie Two Shoes became the next organization to get a little love back for all it does for the community.
Goodie Two Shoes
Owned and operated by former San Diego Chargers lineman and current Las Vegas resident, Tony Berti, and his wife Nikki, Goodie Two Shoes provides disadvantaged children, and other children in crisis, with many of the essential items required for good health and positive development. These, of course, include new shoes and socks. During halftime of the 2019 MMLVB, Goodie Two Shoes received a number of blessings – a 2020 Mitsubishi Eclipse Cross “Community Utility Vehicle” to assist their charitable efforts going forward, a $10,000 donation from Ally Financial to offset the charity’s operational expenses, and local Mitsubishi dealer-partner Johnny Legends was offering tickets to the game to anyone who would donate a new pair of socks.
“We can’t express how much the support from Mitsubishi means to us. We can’t wait to put the Eclipse Cross to use and continue to provide children with new socks and shoes, a positive experience, and the support they deserve…To be able to kick everything off at the 2019 Mitsubishi Motors Las Vegas Bowl makes it all the more special.” – Nikki Berti, co-founder, Goodie Two Shoes Foundation
The Campaign Continues
The partnership and aid were a continuation of “Small Batch – Big Impact” corporate social responsibility initiative. With Mitsubishi Motors the official sponsor of the Las Vegas Bowl, also known as the Mitsubishi Motors Las Vegas Bowl (MMLVB), supporting another organization was a cause they could support and shine some light on for those not in the know. As mentioned above, this wouldn’t be the first act of the “Small Batch – Big Impact” initiative.
In early November, Nashville, TN a free driving program was held at The Fairgrounds Nashville. Two dealerships, in partnership with Mitsubishi Road Safety Rally, taught a hands-on training program that consisted of Distracted Driving Awareness, Panic Braking, Crash Avoidance, Dropped-wheel/Off-road Recovery, and Car Control/Skid Recovery. With car crashes being the leading cause of death for teenagers in the United States, this program was intended to help inform and give teen drivers the experience necessary to handle the above instances on the road.
Mitsubishi Motors has also donated another one of their vehicles to a community, a modified 2019 Mitsubishi Eclipse Cross nicknamed “Rosie the Riveter”. The Eclipse Cross operates as a support vehicle for charity programming with other veterans and their families. Before this though, Mitsubishi modified the vehicle for a driver in the 2019 Rebelle Rally, the first all-women’s off-road rally and the longest competition of its kind in the lower 48 states. Two veterans wanted to enter the race, but the driver, Karah Behrend retired from duty due to a neurological disease that causes the loss of major motor functions in her legs. The modified Eclipse Cross came with hand-controls so that Behrend and Rachael Ridenour, Record the Journey charity founder and team navigator, could race.
It starts small, but the impact is definitely big. Huge even. Have any experience using a vehicle to give back to the community? Tell us about it on Miami Lakes Mitsubishi social media . You can also check out all new Mitsubishi Motors SUVs on the lot.