Kia Motors may be talking up the next-generation new 2021 Kia Sorento recently, but don’t be fooled. The spotlight is still on the Kia K5, previously known as the Kia Optima, entering a new generation in 2021. With a starting MSRP of $24,455 (plus destination fee) for the base LX model, the 2021 Kia K5 is being set up as the new sports car by the Korean automaker. It’s a little, what’s the word – it stings a bit. The Kia Stinger received a mid-cycle refresh for the 2021 model year, the first sports car to come from Kia Motors during the design shift, and the Kia Stinger won many awards. It will still hold a special place in our hearts, but all eyes are on the Kia K5, and every couple of weeks, Kia has the K5 performing another daring stunt.
The latest stunt to come from the Kia sports car is part of a multi-layered creative marketing campaign put together to put the Kia K5 front and center whenever possible. Over the summer, the Kia K5 performed the Triple Threat Event on live television, directed by Darrin Prescott, action unit director on some of Hollywood’s most action-packed films including Baby Driver, Ford Vs. Ferrari, Drive, John Wick, Black Panther, and The Bourne Ultimatum. Hosted by professional driver Collete Davis and actor Jeremy Ray Valdez, stunt drivers Sean Graham and father-daughter stunt driving duo Jalil Jay and Brionna Lynch showed off the Kia K5 with a simultaneous jump off of two ramps and a sick u-turn.
Another stunt was then performed recently in September 2020, when a stunt driver took the Kia K5 off of another ramp and performed a complete 360-degree spin. This video was launched online, accompanying another advertisement, “Turn the Lights On” that was aired during NBCUniversal’s America’s Got Talent on September 1st and during the 72nd Emmy® Awards. Now in October 2020, Kia Motors is giving the Kia K5 another ad spot with a :30-second broadcast spot entitled, “Stunt Wars”.
With professional stunt drivers Brionna Lynch and Sean Graham, each will get behind the wheel of a Kia K5 and drive it through a collection of steel beams to show off the level of control the Kia K5 provides. A sports car needs to deliver performance as well as control, and consumers will get to watch the K5 deftly maneuver – and muscle for rank – (sorry, had to) as the drivers bring the Kia K5 to a skidding photo finish at the end of the ad spot. Taking a shot at the competition, the ad also comes with a voiceover that states when compared to the BMW 330i, the Kia K5 GT outperforms the German-engineered performance stalwart in both cornering and acceleration tests (as conducted by AMCI).
“The all-new K5 injects new life into the midsize sedan segment and it raises the bar on what consumers can expect from Kia…Previously, only German-engineered vehicles were lauded for their driving dynamics. Now, with the 2021 K5 GT besting the 2020 BWM 330i in cornering and acceleration, Kia has challenged the entire midsize sedan category by elevating the standards that performance sedans are judged upon.” – Russell Wager, director, marketing operations, Kia Motors America
This is very reminiscent of the Kia Stinger days. Known to beat the likes of the Jaguar, the Kia Stinger was the race car on a budget. Could the Kia K5 be the next budget-friendly sports car from Kia Motors? Contact Miami Lakes Automall for a test drive and find out.