2021 has been a good year for 2021 so far – better than 2020, but with a few surprises in store. Monthly and quarterly sales have been up, new vehicles are winning awards, and the new EV6 is on the way. In August 2021, Kia Corp sold 74-percent of available inventory, with many models jumping in popularity. With the current good fortune the automaker is experiencing, including the high-rankings received during the 2021 J.D. Power Initial Quality Study, it’s time to share with the community and give back a little. This hurricane season was rough, and the most recent damage came from Hurricane Ida, hitting New Orleans with one of the most powerful hurricanes ever to hit the U.S. mainland. To aid with relief efforts, Kia America donated $200,000 to the American Red Cross.
“Helping individuals and communities in need is part of Kia’s brand purpose and these funds will support people impacted by this devastating storm…Responding to disasters is a team effort and Kia applauds the American Red Cross and its trained workers from across the United States who quickly mobilized emergency supplies into multiple states.” – Sean Yoon, president & CEO, Kia North America and Kia America
The American Red Cross disaster relief efforts are focused on providing shelter, food, and comfort to those affected by Hurricane Ida. This is a continuation of Kia Corp’s “Accelerate The Good” initiative. The last time we heard about this initiative was in May, with Kia donating $250,000 to Covenant House, the largest, primarily privately-funded charity in the U.S. Focused solely on helping homeless and trafficked youth. Prior to this was the second year of the Great Unknowns Scholarship, offering scholarships to students in the U.S. planning to pursue a college undergraduate degree in one of the disciplines included in STEAM: Sciences, Technology, Engineering, Arts, or Math.
Another way Kia America has recently become more involved with its community is with EnableLA, a ride-hailing service for people with mobility barriers in the Los Angeles area. Made up of a fleet of Kia Telluride SUVs transformed into WAVs, or wheelchair accessible vehicles, each vehicle has been designed with many various mobile solutions, such as wheelchair access, in compliance with the Americans with Disabilities Act (ADA), UV-free antimicrobial lights, and drivers trained in healthcare. Part of the Universal Mobility Project, EnableLA will be the first of many endeavors to create a mobile ecosystem in the world today.
It’s all about sharing good fortune. As we mentioned, the 2021 J.D. Power IQS recently wrapped up, and although the automaker fell from its previous higher standing when it comes to ranking, several vehicles were ranked as having the best initial quality in their class. The Kia Forte was the highest-ranked vehicle for the Compact Car segment, along with the Kia Soul for Small SUV segment, the Kia Telluride in the Upper Midsize SUV segment, the Kia Sportage with the Compact SUV segment, and the Kia Sedona was ranked highest in the Minivan segment.Want to help Kia give back to the community? You can show your support by purchasing a new Kia vehicle at Miami Lakes Automall.
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