Jeep Gladiator Shines in the Brand’s Super Bowl Ad
Sunday (2/2/2020) wasn’t only the Super Bowl LIV, it was also Groundhog Day and Jeep went all in with its big game commercial that starred eclectic actor Bill Murray. In a nostalgic ode to the 1993 film “Groundhog Day,” starring Bill Murray, Jeep treated viewers to a nostalgic spin on the classic. The ad features an all-new 2020 Jeep Gladiator as Murray, reprising his role as Phil Connors, lives out the same day over and over while behind the wheel of the Gladiator. Unlike in the film, Phil is self-aware and points out that the Jeep Gladiator is what’s different this time around as he goes on numerous adventures with his furry groundhog friend.
The iconic film opens up as an alarm clock turns 6:00 a.m. and “I Got You Babe” by Sonny & Cher plays in the background, a move that was replicated in the Jeep ad. The brand worked with Sony Pictures in the spirit of authenticity to ensure the ad matched the original film. “In my wildest dreams, any advertiser’s dream, really, could you dare to believe that Bill Murray would agree to be in your Super Bowl commercial, and on top of that, ask him to relive his iconic role in ‘Groundhog Day’?,” Olivier Francois, Chief Marketing Officer, FCA.
“How do you even have that make sense and not be forced? Magic first happened when I had the incredible luck to meet Bill in person a few years ago, and I knew then that he was perfect for Jeep. Because like Jeep, Bill is a free spirit, he intentionally seeks out ways to find adventure and live an extraordinary life,” Francois added.
Francois detailed how Jeep arrived at the commercial, explaining some of the creative process that took place. “When we learned that Groundhog Day fell on Super Bowl Sunday for the second time in 54 years, we couldn’t help but take that chance. The stars magically aligned. Bill agreed to do the first national broadcast commercial in which he’s ever appeared, and not only that, relive his role as Phil Connors for our Jeep Gladiator. But this time, in our spot, the hero makes a different choice by choosing a different pickup truck — the Jeep Gladiator — and it changes everything for him,” Francois added.
Jeep worked hard to drum up excitement in the lead up to the big game, running several daily teasers starting on Thursday (1/30/2020) through Saturday (2/1/2020). The commercial didn’t only focus on showcasing the all-new Gladiator, it also showed Murray riding around on an all-new Jeep e-bike powered by QuietKat. Jeep plans to begin offering the bike beginning in early summer (2020) so that Jeep enthusiasts can continue their own adventure. Interested parties can find more information on jeepe-bike.com. Jeep is also celebrating the occasion with a collection of custom merchandise inspired by the ad.
VisitMiami Lakes Automalland explore all that the all-new 2020 Jeep Gladiator has to offer. Follow us on Miami Lakes Jeep social media to stay up to date with the latest Jeep news. Check out Jeep’s game day ad below:
https://www.youtube.com/watch?v=AnhzGUcENWo
Photo Source/Copyright: Jeep
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