For muscle cars like the 2016 Dodge Challenger, there will always be haters. The Camaro and Mustang owners will always show disdain for this car because of it’s weight, or the fact that it’s consistently third in the muscle car sales chart. But, they are ignoring the fact that it’s also the fastest of the three — the new 2015/2016 Hellcat SRT is the fastest muscle car ever produced— and since the refreshed model has come out, sales have continued to go up.
It might still place third behind the Camaro and the Mustang, but for 2016, this cat’s got some claws.
Record Sales Growth in 2015
In 2015, the Dodge Challenger racked up some serious sales. Overall, it sold 66,365 units, which is a new record sales year for this model. This staggering amount of sales was no doubt thanks to the redesign it received for 2015. As far as the refresh goes, not much changed except for a new front end, new tail lights, revamped interior, and addition of the 707 horsepower engine. Obviously, the fans of the Challenger liked the redesign, and this was no doubt what led to record-braking sales in 2015.
But for 2016, Dodge didn’t change anything. Based on the amount sold in 2015, and with the sales experienced in January and February of 2016, is it possible to see back-to-back record sales years? Or, will the year-old design of the Challenger lose it’s appeal, followed by sales?
Record Sales Growth… Again?
Based on the numbers, it’s safe to assume the Challenger is going to experience another great year. In January 2016, the amount of Challengers sold was 5,085, which is considered its best January sales rate ever. In February 2016, the Challenger sales topped itself with a whopping 5,585 units sold. Not only is that 500 more than January, but it gives us a grand total of 10,670 units sold in just the first two months of 2016. If that rate keeps up, the Challenger will no doubt blow its 2015 sales record out of the water — and set another one at the end of 2016.
These numbers are also 8% better than the first two months of 2015, and beat the growth of the Camaro and Mustang handily. While Chevy and Ford may sell more units than Dodge, their sales growth compared to last year is pitiful by comparison. The Mustang is only up by 2.5% for the year, and the Camaro is only up 3%.
But, because Chevy and Ford still move more muscle cars than Dodge, the Challenger will probably hover around third place for a while longer. But, what does it really matter? That petty muscle car ranking seems irrelevant compared to the money Dodge is making, and the horsepower and muscle the fans get to experience.
Blame it on the Hellcat
No doubt these sales are thanks to the strong redesign the Challenger experienced in 2015 and the introduction of the Hellcat SRT with its legendary engine and performance.
Let the Camaro and Mustang fanatics quibble for the number one spot on the chart because on the track, Dodge Challenger enthusiasts can’t hear them over the sound of 707 horses and squealing blacktop, anyway.