Chevrolet to Host NFT Auction, Winner Will Receive a Free 2023 Chevy Corvette Z06

Chevrolet will be hosting an auction for an NFT (non-fungible token) of the all-new 2023 Chevy Corvette Z06. The winner of the auction will not only receive the NFT, but also a free 2023 Chevy Corvette Z06. This auction comes during an extremely volatile time for the NFT and cryptocurrency sphere. Despite this turbulent time, Chevy sees an opportunity to breach into a popular sector. By hosting an NFT auction, Chevrolet can market itself to a new audience while advertising its high-performance Corvette. The auction will be called the ‘Own the Color’ auction and it will take place between June 20th and June 24th, 2022. Bids for the NFT will only be accepted in Ethereum coins. We’ll take a closer look at the details and see what consumers can expect.  

Corvette NFT Will Come with Free 2023 Corvette Z06

Chevrolet will be hosting an auction for an NFT of the all-new 2023 Chevy Corvette Z06. Taking place between June 20th and June 24th, 2022, the auction will be called the ‘Own the Color’ auction. Bids for the NFT will only be accepted in Ethereum coins. The lucky winner will not only receive the NFT, but also a free 2023 Chevy Corvette Z06. Although cryptocurrency and NFTs have taken a recent hit due to extreme volatility, this auction is a good opportunity for Chevrolet to branch into a new space. About the auction, Chevrolet’s vice president of marketing Steve Majoros said,

“[The] Own the Color NFT is an important stepping stone for Chevrolet into future digital initiatives for our customers.”

The Corvette Z06 NFT will feature an exclusive Minted Green color. Along with the NFT, the winner will receive a Minted Green 2023 Chevy Corvette Z06. This Z06 will come equipped with the Z07 performance package as well as carbon fiber wheels. The performance package will increase the aerodynamics of the sports car by equipping it with spring and anti-roll bar rates. Paired with its 5.5L 670 horsepower V8 engine,  the Corvette Z06 will feature impressive performance and handling. In recognition of the auction, there’s also a signature plaque. Plus, for an even more futuristic feel, the VIN number will be in binary. 

Chevrolet’s NFT auction will take place on an NFT trading site called SuperRare. It will occur between June 20th and June 24th and bidders will be able to place their offers with Ethereum coins. Chevrolet will not be taking any of the proceeds, however. Instead, the automaker will donate the proceeds to an educational non-profit organization called DonorsChoose. For those interested in winning a 2023 Chevy Corvette Z06, here’s your chance. 

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Photo Credit: Chevrolet