Ram Trucks Launches Augmented Reality App to Pair With the New Ram 1500 TRX
Ram Trucks just disclosed that the all-new 2021 Ram 1500 TRX will be the first Fiat Chrysler Automobiles (FCA) model to be equipped with the new Know & Go mobile app. Originally pitched by a group of FCA employees when the automaker held its first “Pitch Night”, the app allows consumers to learn more about their vehicle and provides an overall immersive experience via augmented reality.
“We created the Know & Go app as a way for customers to interact with and learn about their vehicles throughout their ownership lifecycle and personal experiences,” said Carolina Harris, Feature Innovation Manager — FCA.
“With all of the content on the 2021 Ram 1500 TRX, the Know & Go mobile app highlights the many new features and capabilities our customers will enjoy in a creative, exciting and engaging way,” added Mimi Nguyen, Propulsion Systems Program Manager, Product Development — FCA. Both Nguyen and Harris are co-creators of the Know & Go mobile app.
Owners can download the Know & Go mobile app through their preferred app store once it’s available. They’ll have the ability to download the app after purchasing a qualifying vehicle, which in this case is the 2021 Ram 1500 TRX.
The Know & Go mobile app uses a smartphone’s camera and includes augmented reality so that customers can view a vehicle’s features. All users have to do is simply point the camera at any part of the pickup, where a clickable widget will show up so they can learn more about the name and function. A description of the part or feature is subsequently overlaid on the screen. Know & Go will allow customers to learn about their Ram pickup in one easy step — by using the all-new mobile app.
Some of the app features include:
- Owner’s manual pages
- Overviews and how-to videos
- Push notifications for undiscovered features
- Encouraging self-discovery of features
- Augmented reality capabilities
The 2021 Ram 1500 TRX is the first on the list of vehicles with the new mobile app. It is not far-fetched to imagine that the new mobile app will eventually be available on many of the other models under the FCA portfolio.
FCA got the idea from a popular television show and hosted the initial “Pitch Night” program back in June (2020). Employees were encouraged to be engaged in creating, developing, and presenting their ideas for vehicle connectivity and infotainment. Employees ended up submitting over 500 ideas, and were then asked to vote and narrow it down to 50 ideas to advance to the next round. After narrowing down options to 50, topic-focused leadership teams then narrowed down the suggestions even more to end up with 14 finalists. Pitches were subsequently fine-tuned and presented to a panel of judges, including Chief Operating Officer Mark Stewart, Chief Executive Office Mike Manley, and several other members of the executive leadership team.
Finally, the Know & Go mobile app was chosen as the winner due to its viability, desirability, originality, and feasibility. Since submitting the winning pitch, both Harris and Nguyen worked with internal teams to bring their idea to fruition.
Follow Miami Lakes Ram on social media to stay up to date with the latest Ram Truck news and offers, including the imminent arrival of the all-new Ram 1500 TRX. In the meantime, explore the pickups that inspired the Ram 1500 TRX, including the hugely popular Ram 1500 , here atMiami Lakes Automall. Schedule your test drive today!