Ram Celebrates 10th Anniversary as Stand-Alone Brand
Congratulations are in order for Ram, the truck maker is celebrating its 10-year anniversary as a stand-alone brand separate from Dodge. Now that the brand has 10 years of experience under its belt alone, Ram launched a multimedia campaign aimed at celebrating their own “Power of Innovation.” The campaign strategically showcases Ram’s evolution in the pickup segment this past decade, along with its ongoing commitment to innovate and manufacture some of the industry’s best pickups. The “Power of Innovation” campaign is comprised of three new videos, all currently available on the truck maker’s digital and social media outlets.
“Power of Innovation marks the 10-year anniversary of Ram as a stand-alone truck brand, created with a distinct DNA and a commitment of building the best trucks for our customers. This campaign brings to life the innovations that Ram has made in those 10 short years and honors the brand values that we share with our fans. As we look to the future, hard work, integrity, innovation and dedication to service will continue to guide our decisions and sit at the core of our marketing efforts,” said Marissa Hunter, Head of Marketing, FCA — North America.
Ram Trucks launched the “Power of Innovation” campaign at the 2019 State Fair of Texas. “Power of Innovation” focuses on how Ram rebuilt itself from the ashes of the Great Recession as a stand-alone brand. Its dedication to customers served as one of the guiding pinnacles of its success. Ram also focused on the recognition it received from its peers and other professional outlets, focusing on how, in just one decade, the pickup manufacturer managed to revamp and redesign its fascinating lineup from the ground up. Ram is still a leader in its segment with its 2019 Ram 1500 model that puts the brand on the map for durability, efficiency, and technology.
Ram’s 60-second spot already aired on both traditional media and digital channels, along with two other 30-second spots aptly titled “Bed” and “HEMI.” As the campaign takes shape, Ram plans to roll out more content via its digital and social media channels. The truck maker is counting on a new hashtag, #RamDoesThat, to spread throughout social media channels. The hashtag campaign is intended to highlight real-life Ram truck owners who rely on their pickups. Everyday people such as photographers, restaurateurs, outdoor enthusiasts, farmers, and environmental activists are slated to be part of the campaign.
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