Update on the New BEV Coming from Mitsubishi Motors for the U.S.

Last month, April 2024, Nissan and Mitsubishi Motors reported a collaboration to bring a new pickup truck to the North American market. It would be a pretty smart move and give the automakers a new consumer base to appease, especially if the truck is a midsize pickup. Another vehicle in discussion is a new battery-electric vehicle (BEV), a rebadge for Mitsubishi from Nissan. Now that the Ampere BEV facility is getting to work on construction, there are new models for the Japanese automaker already on the way, but we might not have to wait on the Renault-Nissan-Mitsubishi Alliance for them.

So, here’s the details. It may have seemed impossible at one point, but North America has actually taken over Southeast Asia as Mitsubishi’s top earning market. Crazy, right? With North America making up most of Mitsubishi Motor’s sales, that’s good news for the U.S. Why wouldn’t an automaker turn its attention to the country making it more money? It would be silly not to release a new model in the States and not strike when the iron is hot.

The shift towards higher sales in North America comes right after the automaker confirmed new products already in development for the market. One of these could be the new medium SUV the Alliance confirmed for Mitsubishi from Ampere. A BEV facility, anything that comes from Ampere will be an all-electric vehicle. Mitsubishi hasn’t had an all-electric model since the MiEV was discontinued in 2014. It was once the automaker’s most powerful electric vehicle, and the first highway-capable BEV before the segment became more popular.

Another option could be an electric vehicle Mitsubishi Motors will receive from Nissan. According to Mitsubishi chief executive Takao Kato, such a project is still on the board, but there is nothing ready for the press just yet. Back in April, there wasn’t a whole lot of new information either, but we do know that Nissan and Mitsubishi are working on new model offerings for the U.S. With the Mitsubishi Outlander PHEV looking a little old, it’s about time the lineup gets a new model. The last new entry was technically the Eclipse Cross crossover, and that was a long time ago.

The other upsurge in North American sales comes from the discontinuation of the Mitsubishi Mirage, and not just the hatchback. Although there hasn’t been any word on the Mirage G4 being discontinued, the Mirage hatchback and Mirage G4 are typically put in the same basket. If one is discontinued, then so will the other. It’s a little weird, since Mitsubishi released a Ralliart edition of the Mirage https://www.miamilakesautomall.com/mitsubishi-blog/new-ampere-bev-facility-announces-new-upcoming-models-for-nissan-and-mitsubishi-motors first and foremost in 2023, but that’s the way the cookie crumbles.

2024 could be the last model year for the Mirage, maybe 2025, and that’s why all of the units are being bought up by consumers in the U.S. like hotcakes. Whether or not that same enthusiasm will remain is left to be seen, but a new pickup truck could definitely reinvigorate interest in the automaker. Especially if the pickup truck is anything like their Triton pickup truck overseas.

Want to learn more about new models coming from Mitsubishi Motors? Follow along with us on Miami Lakes Automall social media. If you want to get a Mitsubishi Mirage before they’re all gone, find a new Mitsubishi Mirage at Miami Lakes Automall today.

Photo Source/Copyright: Mitsubishi Motors