Why the 2016 Kia Optima SX is Such a Bargain

 

optima-1There was once a time when “luxury vehicles” were reserved only for the wealthiest of customers, as the accompanying price tag always exceeded the standard consumer’s budget. Many customers assume that that logic is still applicable today, but many brands (like Kia) are now producing affordable luxury sedans that can compete with any rival vehicle.

Many consumers may assume that Kia’s luxury vehicles don’t hold a candle to their competitors due to the reasonable price tag. However, the brand’s vehicles are just as stylish and luxurious, if not more so! Before you go shopping for a luxury vehicle, see why you should really be pursuing a Kia Optima in Miami

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Warren Brown of the Boston Globe particularly focused on the 2016 Kia Optima SX Limited sedan as an example for why a reasonable price tag could be deceiving. The upgraded package costs around $35,790, which is still a significant jump (around $13,950) from the standard Optima’s price. Still, the Limited costs significantly less than many comparable cars on the market, and you’ll still receive many of the same features and amenities that accompany these pricier rides.

Brown uses an applicable analogy to prove why customers shouldn’t be ignoring the Optima’s reasonable price tag in favor of pricier cars. The Timex-Rolex may be significantly more expensive than any watch on the market, but the more affordable Apple Watch offers many of the same features and functions. Sure, the Rolex may be more highly regarded, but is it worth dishing out the extra money to impress a select few? The same theme can be applied to the Kia, as the less-expensive Optima SX Limited offers the same style and luxury that rival vehicles can, albeit with a significantly lower price tag. Why opt for a pricier luxury vehicle when you can get the just-as-competent Kia for about half the price?

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Just look at all the Optima SX Limited has to offer! The vehicle is accompanied by a turbocharged, 16-valve, gasoline-direct-injection 2-liter in-line four-cylinder engine, which can pump out 245 horsepower and 260 pounds-feet of torque. The unit can also deliver an impressive 22 city/32 highway mile per gallon fuel efficiency.

The five-seater has been commended for its interior comfort, and engineers included a number of technological features to help improve the driving experience. Besides the navigation system and accompanying radio/sound system, drivers can also utilize the many innovative safety features. This includes (via Brown) the “high-definition rearview camera…electronic rear parking assistance, forward collision warning system, lane-departure warning, blind-spot detection, rear cross-traffic alert, advanced smart cruise control, and autonomous emergency braking.”

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The release of the Optima SX and it’s accompanying price tag is indicative of Kia’s understanding of the market, according to Brown. The company understands that they need to appeal to the 99-percent, not the 1-percent. They can appeal to a larger market for a significantly lower price, and there’s no reason why consumers should be scared away. As you read above, the Optima SX can rival any of its competitors!