Summer of Jeep Featuring Jeremy Renner
Jeep, never one to miss an opportunity for a creative ad, has teamed up with actor, singer-songwriter and musician Jeremy Renner. This isn’t Renner’s first commercial with a Fiat Chrysler Automobiles (FCA) brand as he was featured in a Ram Trucks commercial that aired during this year’s (2019) Superbowl. The new Jeep television campaign consists of three different spots that feature new music tracks from the artist. The tracks are titled as follows: “Main Attraction,” “Nomad” and “Sign.” As is customary, the brand does a “Summer of Jeep” campaign every year, launching not only on television but also on digital and social channels as well. “Main Attraction,” “Nomad” and “Sign” are all available to stream now.
Jeep didn’t only work on the three television spots, the brand also worked in unison with Renner and director Jeff Tomsic to film the Jeep brand campaign and the official music video – which features Jeep vehicles – for Renner’s single “Main Attraction.” Renner is also working on a documentary project associated with his musical pursuits, all the while accompanied by Jeep.
“For consumers, owning a Jeep brand vehicle isn’t about just one defining attribute. It’s not just about the off-road capability of a Jeep Gladiator or the open-air freedom of a Wrangler or even the luxury of a Grand Cherokee, because all of those vehicles can be all of those things – the Jeep brand is the ultimate SUV brand, it defies labels. The same can be said about Jeremy Renner. He’s not just the on-screen action hero. He is a true Renaissance man with talent that goes well beyond acting, as he continues to show us with the introduction of his new music, which is authentic, honest rock n’ roll, and aligns with the same spirit and philosophy of the Jeep brand. Designed to celebrate great American talent, this campaign is one of FCA’s biggest creative endeavors that is driven by a shared vision, passion and performance,” said Olivier Francois, Chief Marketing Officer, FCA.
“Main Attraction”
In this spot Jeremy escapes the confines of a stuffy Hollywood party – think black-tie affair – as he searches for freedom and the chance to pursue new possibilities with community, freedom and music in mind. This ad features the Grand Cherokee and shows Renner making his way to a summer roadhouse where he takes the mic.
https://www.youtube.com/watch?v=pus3kykqwlE
“Nomad”
Renner is shown sitting at a diner as he writes his music. For a touch of inspiration, he imagines himself on a road trip that inspires the lyrics to the song. The ad comes in 30-second and 15-second formats and features the Jeep Compass. Extended versions of the commercials were posted online.
https://www.youtube.com/watch?v=koDU_pDPqAM
“Sign”
This ad features as the most rebellious of the three as it displays engaging interaction between Renner and his fans. Seeking to break out of the routine, Renner trades in the confines of his tour-bus for a free-spirited Jeep Wrangler. Like the above-mentioned “Nomad” ad, this one also comes in 30-seconds and 15-seconds installments. Like the others, Jeep has uploaded the extended versions online.
https://www.youtube.com/watch?v=WGVbiq8T8ZQ
The campaign was crafted in partnership with the Chicago-based HighDive agency. It launches July 10, 2019, and runs until the end of the Summer. According to inside sources, we can expect more celebratory content like this from Jeep in the near future.
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Photo Source/Copyright: billboard.com
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