Jeep Announces Their First-Ever Web Series Competition
The Jeep ® brand is expanding their horizons as they dabble in online content production via their first-ever web series competition. As part of their brand appeal expansion, Jeep has selected former NBA veteran and sports analyst Jalen Rose as the host of the six-episode web series. Among the competitors are baseball legend and MLB analyst Alex Rodriguez, media personality and entrepreneur Maria Menounos, and Andrew Steinthal and Chris Stang, co-founders of the restaurant media platform _ The Infatuation _ . Jeep Performance Parts coupled with the assistance of professional customizers will bring to fruition many unique 2018 Jeep Wrangler vehicles that showcase personal style – reflecting personalities and passions. Fans can catch the six-episode series at www.jeep.com/celebrity-customs .
The remaining five episodes will air on Sept. 11, Sept. 13, Sept. 18, Sept. 20, with the final installment on Sept. 27. A special event in Los Angeles is scheduled for September 27 – an event that will have all contestants present as the customization challenge winner is announced. While the Jeep brand will be responsible for choosing the recipient of the Wrangler Golden Grille Award, fans can vote on Jeep.com to award one of the non-winning vehicles a fan favorite award after the big reveal. This voting will begin on September 27 and go on through October 5.
Customization is not a new concept for the Jeep Wrangler as owners of the iconic vehicle have made it a tradition to reflect their individual personalities wherever the road takes them. The participants will work with famed customizers like West Coast Customs and DCD Customs throughout the series to achieve their vision. At stake are not only the bragging rights, but the ability to keep the winning customized Jeep Wrangler. Whatever the outcome, the winning Jeep Wrangler is sure to turn heads regardless of which celebrity is behind the wheel.
The Jeep brand was recently recognized as a 2018 “Cult Brand” Honoree at the annual “The Gathering of Society Cult Brands”. In total, eight brands and their leaders were honored for their unconventional approach to brand management and its cult-like status benefits. Jeep is the first and only auto brand to achieve this distinction.
Does the web series put you in the mood for a new car – a new Jeep Wrangler to be exact? With so many 2018 Jeep Wrangler vehicles in our inventory we are sure that you will find one to match your exact wants and needs. And with so many options to choose from it’s hard not to feel like you’ve chosen your very own one-of-a-kind, semi-customized Wrangler.
If you already own a Jeep and are interested in any form of customization or in need of parts, please pass by Miami Lakes Jeep so that our service staff may help you. Our service department is now open on Sunday from 9am to 3pm for your convenience. Feel free to schedule an appointment online.
Photo Source/Copyright: Jeep
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