Dodge Remains Committed To SRT Brand For the Future

By bradr | Posted in Dodge, Dodge Challenger, Dodge Challenger in Miami, Dodge Charger, Dodge Dealer, Dodge Dealer in Miami, Dodge Dealers on Friday, March 12th, 2021 at 3:21 pm
2022 Miami Lakes Automall

2022 Miami Lakes Automall

It’s that time of year when we want to know what will come next for the prized Dodge muscle car, the Dodge Challenger. Set to offer its 2022 model year at some point this summer, we’ve caught wind of the initial reports that the future of the most influential V8 engines is likely to decrease in support of electric vehicles. Of course, Dodge won’t purposely alter its brand from what buyers love. In truth, the muscle car will live on, but with all the undertaking Stellantis has placed on changing its brand, we are questioning where Dodge heads next. Particularly with its Street Racing Technology (SRT) brand, what will it turn into? FCA and PSA Groupe combined forces to produce Stellantis, the world’s fourth-largest automotive company, and among the massive changes comes in the way they will produce new vehicles. While Stellantis has put a spotlight on the brand as they remain committed to its SRT brand, it might not all be the news some wanted to hear. (It’s not all bad, though)

What Will Dodge Think of Next?

Among the largest changes will be how Dodge advocates to its fanbase how to set up its brand moving forward. The massive shift to combine electric vehicle technology to its muscle car lineup is underway, but at what cost? What will allow the Dodge engineers to produce the V8 engine-powered muscle cars enthusiasts crave? Buyers expect to have the same heart-racing power offered by the SRT brand, but we now understand there will no longer be a main goal on the SRT mission. This announcement concerning the process was shown to MotorTrend and serves as a reminder of the times regarding the transformation the automotive industry is taking on. This move signals a shift that will be felt for many years, even generation ahead. 

“These products have delighted enthusiasts for nearly two decades, and Stellantis will continue to sell and develop the next generation of Dodge/SRT-branded vehicles, as well as Jeep and Ram vehicles that [utilize] high-performance SRT technology,” Stellantis said in a statement.

Dodge Aims TO Keep SRT Brand Intact

So, in regards to all those famed SRT trims and its unique brand of badges and style, buyers can know this will still be kept. The only sad news is the SRT brand is not keeping up with the same focus as those in power determined they will curb the brand. The boss of the Stellantis brand, Carlos Tavares, has recently said that the performance vehicles like the 2021 Dodge Challenger and 2021 Dodge Charger are here to stay, which is all we want to hear at Miami Lakes Automall. The enjoyment of the SRT brand like what is found in the SRT Hellcat trims is unlike any other brand on the market today. 

“What Hellcat has done is way beyond what our initial expectations were because it’s way beyond what a traditional, very high-end trim does,” Tim Kuniskis, CEO of Dodge

Keep in mind, Dodge sold over 50,000 Hellcat trims in just the last five years alone. Thinking of the cost of any SRT Hellcat, which starts around $60,000 MSRP, we know the reasons lie in the brand’s heart racing power. Check out all the freshest details concerning the upcoming 2022 Charger and 2022 Challenger soon to come later in 2021 to Miami Lakes Automall.Today, the Dodge vehicles have not ever been more complete and powerful. Buyers can expect to enjoy the perks of Dodge engineering and allow us to help with the process of owning or leasing a Dodge vehicle today. 

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