Actress Kathryn Hahn Becomes A Game Show Host As Part Of A New Marketing Campaign For The Chrysler Pacifica Hybrid – Miami Lakes Automall Chrysler
Actress Kathryn Hahn (known for Bad Moms and We’re The Millers) is back at it again for her partnership with the Chrysler brand , specifically for an advertising campaign for their Pacifica Hybrid van. Covering television, digital and social media, as well as the minivan-famous company’s Facebook, Twitter, and Instagram pages, the message “Drive a Hybrid” shows Hahn as a less than enthused game show host quizzing contestants on the perks of driving the Chrysler Pacifica Hybrid.
“The Chrysler Pacifica Hybrid is the only plug-in hybrid minivan on the market, and our “Drive a Hybrid” campaign featuring Kathryn Hahn is a fresh and engaging way to educate people about the benefits of hybrid ownership,” said Marissa Hunter, Head of Marketing, FCA – North America. “With this campaign, we take a direct and light-hearted approach to giving our audiences answers to some of the most asked questions about hybrid ownership, in a way that is unique to the Pacifica Hybrid and to Kathryn’s comedic talents.”
The new video advertisement titled “Game Show,” shows 30 seconds of Hahn as the questioner in a more of an interrogatory sort of platform rather than inquisitive. As she asks contestants in a matter-of-fact manner “why don’t you drive a hybrid?” Each participant gives unsatisfactory answers as they respond with inaccurate facts and assumptions about the hybrid vehicle. Hahn quickly debunks their notions and explains the large list of features on the eco-friendly minivan and why there is no reason one shouldn’t become an owner.
“I got to realize my dream of being a game show host AND help customers realize the many benefits of owning a hybrid vehicle,” said Kathryn Hahn.
Hahn has worked with Chrysler many times before, especially around June of this year for their social distance campaign. The video titled “Pacifica Mom on Quarantine” showed the comedian actress making an unusual getaway from her kids in the Pacifica car as she explains relatable confessions of her life as a mom while in Quarantine.
What was more fascinating was the real-life effort of the automotive brand to social distance practices. These actions involved having only two crew members present on the Los Angeles set, Hahn filming her skit via a remote feed within the featured car, and the use of camera framing to film necessary scenes.
“Given our production’s top priority was to ensure the health and safety of all involved during the one-day production, we filmed entirely on an iPhone equipped with a remote feed inside the Chrysler Pacifica , and Kathryn worked on set with a small crew of two and relied on a tablet inside the vehicle to allow for directional feedback.” said Olivier Francois, Chief Marketing Officer, FCA.
The Chrysler company also created the campaign as part of their collaboration with Michigan-based agency Doner.
Clearly, the automotive brand still lives up to its reputation for concentrating on putting the safety of others first, and this especially true in regards to its plethora of useful features in the Pacifica.
Miami Lakes Automall is selling 2021 Chrysler Pacifica for just around $40,000, (plus destination fee). Those who are interested in any of these family-friendly models can simply view our online new car inventory and chat with a representative for further assistance.
Photo Source/Copyright: FCA US Media
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