GM Attempts To Regroup With Its New Bolt EV and EUV Ad Campaign – Miami Lakes Automall Chevrolet
Bolt EV and Bolt EUV
The parent company of Chevrolet , General Motors (GM), launched its new ad campaign, Friday (April, 8), with the hopes of rebuilding trust in its customers. This process of gaining back trust is necessary when regarding the Chevrolet Bolt EV and EUV, as numerous production halts and pricey battery recalls pestered the company for more than a year.
Last year, multiple reports of battery fires forced the multinational automaker to issue a hefty recall for all Bolt EVs that were made at the start of production in 2017. It was an estimated $2 billion in the cost of swapping out batteries created by its partner LG Energy Solution.
Twenty-four incidents were made aware to federal regulators, while GM said that they were aware of 19 related car problems.
Last week marked the start of a new rollout of ads via a national television campaign…that doesn’t mention the recall.
According to Newsweek, Shad Balch, director of Chevrolet communications, said that the campaign is intended to show the ease and convenience of having an electric vehicle.
One spot conveys the Bolt’s range to the viewers’ by showing a driver listening to his mother’s chatter-box during a long drive. Meanwhile, another ad titled “Life Changes,” shows a mom-to-be learning about the charging process.
In regards to what potential buyers should consider when thinking about purchasing Bolt despite its previous battery issues, Balch said that the EV represents a focus on gaining consumer trust and a positive entry point for drivers considering swapping their gasoline-powered cars for fully-electric ones.
“We have kept our customers first in every step of this process and will continue to reaffirm that commitment,” he said. “For consumers we will focus on the attributes that make Bolt EV/EUV the perfect choice to switch from gas to electric: long-range EV loaded with technology at an affordable price.”
He also said that the company is certain that it will set a sales record for the Bolt and transcend that projected record in 2023.
Last year, the company sold 24,828 Bolt EVs and EUVs.
It was in November 2020 when the first recall notice went out, with GM saying that 50,932 vehicles that were produced from 2017 to 2019 had a fire risk, warning its customers not to charge their cars with high-voltage lithium-ion batteries to full capacity.
It was after a series of reported fires that involved the battery, the company lengthened its recall in August 2021 to involve every Bolt made since 2017.
Although customers waited for the defective batteries to be replaced, the company instructed drivers to lessen their battery capacity to 90 percent, keeping the battery charged to 70 miles or range, at the minimum, along with parking their vehicles outside and not charging them overnight.
In December, the American car manufacturer released a software update that automatically sets the Bolt’s top charge limit to 80 percent, enabling drivers to leave the car charging overnight and to park indoors.
Throughout this process, production was also halted due to supply chain issues intruding with the manufacturing of replacement batteries. This caused GM to issue production halts for the Bolt line, which was extended until production restarted this month, in April.
Miami Lakes Chevy
If you’re interested in purchasing a Chevrolet Bolt EV or EUV, be sure to do it at Miami Lakes Automall . We carry a wide range of vehicles from the brand that range in various trims and styles.
Those who are interested in any of our models can simply view our online new car inventory and chat with a representative for further assistance.
Photo Source/Copyright: Chevrolet Pressroom