The Ram 1500 model was redesigned nearly two years ago, but unlike the common practice of switching generations once a new model arrives, Ram opted to do something different. The previous Ram 1500 generation didn’t cease to exist, Ram simply renamed it as the Ram 1500 Classic, thus creating an entirely different model. Many have wondered when Ram would cease production of the Ram 1500 Classic and it looks like the truck maker isn’t going to stop production anytime soon.
Ram’s U.S. sales chief, Reid Bigland, credits the Ram 1500 Classic as one of the keys to the brand’s 18 percent surge in pickup sales for 2019. Sales were so strong that Ram was finally able to top the Chevy Silverado for the first time in its history. Ram sold a record 703,023 vehicles overall during 2019. “Ram Classic and then the all-new Ram DT strategy is a very formidable one-two punch in the marketplace,” Bigland said at the NADA Show. The suburban Detroit plant that’s currently in charge of Ram Classic production is scheduled to shut down for 14 weeks to be retooled as Jeep gears up to manufacture its Wagoneer and Grand Wagoneer in the same plant. However, Bigland said, “but once that downtime ends, we’re going to get right back up and continue to build up the Ram Classic. It’s offering tremendous value in the marketplace at that entry level.”
Bigland isn’t the only one excited about the Ram Classic sticking around a while longer. Last year, during a second-quarter conference call with investors Fiat Chrysler Automobiles’ (FCA) CEO Mike Manley, expressed his enthusiasm as well. Sales are the driving force behind this Ram 1500 Classic push as the full-size pickup truck has a starting MSRP below $30,000. Ram not only chose to continue manufacturing the Ram Classic, but the truck maker may actually be considering an update as well given that there’s no cancellation date on the horizon for the model.
So what does the Ram 1500 Classic offer buyers? A basic Ram 1500 Classic Tradesman single-cab pickup comes with a standard 3.6-liter V6 engine under the hood that generates 305 horsepower. Although the model is often considered a barebones work truck, Ram does offer buyers different trims and options so they can step up a rung or two. There’s even a Warlock edition that starts at $35,796 (plus destination fee) that offers buyers a Quad Cab with a sinister appearance and 20-inch wheels.
General Motors (GM) is not pleased with the Ram Classic approach and accused its rival of having sales as hollow as a chocolate Easter bunny. Given that Ram knocked Chevy off the No. 2 spot of best-selling trucks and that sales don’t seem to be slowing down, it appears that things are not as hollow as GM alleges. Visit us at Miami Lakes AutoMall and check out our Ram 1500 Classic inventory. If you’re looking for the latest features on pickup trucks instead, then look no further than the latest-generation Ram 1500. Schedule your test drive today! Follow Miami Lakes Ram on social media for the latest Ram news!