Lately, Kia has maintained a strong presence in the auto industry with headlines about their great new vehicles coming out. While some new models like the Kia Stinger, Kia Optima Hybrid, and Optima PHEV won’t be available for a bit, the 2017 Kia Niro, a hybrid CUV, is finally available at dealerships. When they said they were changing the game, they weren’t kidding.
The 2017 Kia Niro first debuted, along two autonomous vehicles, at the Specialty Equipment Market Association (SEMA) trade show in Las Vegas. Shortly after, Kia released the Kia NiroBot chatbot on Facebook so prospective buyers could talk to an A.I. chat program and learn about the upcoming crossover. In December 2016, the Kia Niro set a Guinness World Record, setting a new standard for hybrids across the country.
To celebrate the Niro’s recent availability at dealerships, Kia aired hilarious commercials featuring the Niro and Melissa McCarthy that debuted during the Super Bowl. Pro-move, Kia, kudos. Oddly enough though, the 2017 Kia Crossover isn’t shown off much, and moreso McCarthy’s slapstick humor nabbed the top spot for USA Today’s Ad Meter competition. Nevertheless, the news about the Kia Niro is just beginning.
The 2017 Kia Niro has a starting MSRP of $22,890. It’s available in five trims, and they are all powered by the same hybrid system – a 1.6-liter CVVT engine and an electric motor powered by a 1.56kWh lithium-ion polymer battery.
From what Kia says, they’re not here to redefine the hybrid platform, and their actual focus lies within the crossover aspects of the vehicle. Steve Carter, Kia’s marketing director in Canada, told AutoGuide.com:
“We think that we don’t have to play up the hybrid characteristics, because if you look at fuel economy for a (crossover) buyer it’s not number 1 on the list. People are looking for value for money, reliability and dependability, styling, and storage capacity — and then there’s fuel economy.”
Also, on that note, Kia may be shying away from all the hybrid specs because a Niro EV may be already underway. Kia hasn’t confirmed this, but when asked about production plans for an electric variant of the Niro, vice president of product planning at Kia Motors North America simply said, “Stay tuned.” So there’s that.
For now, we already have a large variety of the 2017 Kia Niro in stock, so why not check out our inventory or stop by for a test drive?
Photo Source/Copyright: Kia Ad Planner
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