Most Iconic Chrysler Ad Campaigns
Founded as the Chrysler Corporation in the summer of 1925, Chrysler LLC has had nearly 100 years to perfect their car-selling strategy. Commercials and advertisements are obviously the most prevalent way to get in touch with potential car buyers, so Chrysler understandably has a catalogue full of ads from throughout the years. Among those commercials include cameos, Emmy-winning directing, and some pretty catchy jingles.
_We’ve compiled some of the best of the best below. If you’re seeking a used Chrysler for sale , maybe the advertisements below will convince you of which nameplate you should be targeting… _
“Imported from Detroit”
This commercial for the Chrysler 200 focused on the city the car was produced in (or, as the ad says, ‘imported’ from): Detroit, Michigan. Airing during the 2011 Super Bowl, Chrysler used a variety of celebrities during their “imported from Detroit” campaign, including Eminem (who’s seen in the video below), former Detroit Lions defender Ndamukong Suh, and fashion designer (as well as Detroit native) John Varvatos.
Despite the adversity Detroit’s gone through, the commercial points out some positive attributes of the city. There’s Detroit’s “know how” and the resident’s “hard work and conviction.” They also preach the city’s underrated luxury, making it a perfect place to design a luxury vehicle.
With production starting in 2010, the 200 has become one of Chrysler’s most popular sedans. The 2015 model debuted the car’s second generation of vehicles, which featured a longer wheelbase and four available trim options (LX, Limited, S, and C). The 2.4-liter TigerShark engine produced 184 horsepower and 173 ft-lbs of torque, and the car had a base price of $21,700.
The advertisement was very well-received, winning an Emmy Award for Outstanding Commercial. The spot was produced by Wieden + Kennedy, directed by Samuel Bayer of Serial Pictures and edited by Tommy Harden of Joint Editorial.
“‘Born of Fire’ was more than a commercial about the Chrysler 200, it was our anthem and signified the return of the Chrysler brand and our company,” said Chrysler Group’s CMO Olivier Francois ( via Tim Nudd of AdWeek.com ). “We are honored to be given this award and would like to share it with the wonderful people of Detroit who served as our inspiration and, of course, the hard-working employees of Chrysler Group LLC.”
“Let’s Refuel America”
This campaign wasn’t as much about the commercial or the cars, as it instead focused on the deal Chrysler was offering. With their “Let’s Refuel America” campaign, the brand guaranteed buyers gasoline prices of $2.99 a gallon for three years. After purchasing or leasing a car, the driver would receive a gas card, allowing them to access the gas discount.
Of course, there were several vehicles that weren’t included in the deal, and it shouldn’t come as much of a surprise that the list included Chrysler’s larger and gas-dependent vehicles: Wrangler, Crossfire, SRT8, Sebring Sedan, PT Curiser Convertible, Patriots, Compass and Liberty.
Was the deal worth it? There were various instances where the discount was beneficial to the driver, but there were of course lower prices in some states.
“Your Next Car”
One of Chrysler’s oldest campaigns, the “Your Next Car” jingle accompanied the brand’s commercials for years. The advertisement shown above features the voice of legendary actor David Wayne as he talks about the 1969 New Yorker.
Among the innovative features were a “curbed cockpit” made of glass and steel, “sweeping” visibility from the long windows, “comfort” from the upgraded interior, “complete performance” from the engine and mechanics, and (of course) a “joyous heart.”
The New Yorker was one of the brand’s most iconic models. Initially introduced as the “New York Special,” the nameplate lasted from 1940-1996. During the span, the car earned the distinction of being America’s longest running nameplate. The vehicle helped boost Chrysler’s popularity, and quickly made the brand synonymous with luxury.
The 1969 model featured a new “fuselage styling,” as the car was generally well-received from the public. Featuring the new hardtop two-door design, Chrysler was echoing the New Yorkers from the 1940s.
“Kings and Queens of America”
The brand wanted their Chrysler 300 to appear as the ultimate luxury vehicle, and they decided to market their car to the kings and queens of our country. This included those who “reach out and take” what’s in front of them, and that includes Chrysler’s 2015 car.
The cruiser was well received this year for (obviously) it’s luxury, but also it’s long-distance driving and surprising handle and drivability. The 300 features a 5.7-liter Hemi V-8 engine, capable of producing 363 horsepower. This results in some impressive speed and acceleration specs, as the car can reach 60 mph in 5.3 seconds, and it can also reach a top speed of 131 mph.
It doesn’t take the paystub of a king or a queen to purchase the vehicle. The 2015 Chrysler 300 has a starting price of $32,690, making it a very reasonable buy for those who are seeking luxury.
“We don’t want to be the biggest. Just the best.”
This 1984 commercial features Lee A. Iacocca, the Chairman of The New Chrysler Corporation, revealing the release of the Dodge Lancer and LeBaron GTS. The executive discusses Chrysler’s dedication to quality, hard work, and commitment, resulting in a commitment to focusing on quality “products,” specifically those that feature high mileage and front-wheel drive. Iacocca points to the brand’s convertibles, luxury cars (which usually included powerful and efficient turbo), and the wagon, which was experiencing unprecedented popularity.
The Lancer and LeBaron GTS were made to compete with brands like BMW, Audi, and “even” Mercedes. Production on LeBaron actually started in the early 1930s, and after more than ten years off the market, the vehicle made a comeback in the late 1950s. While the regular LeBaron was based off the Town and Country, the GTS had it’s eye towards the Chrysler H platform. While the five-door design would have jived more with the K-Car, the performance vehicle offered far more power than a typical sedan. The vehicle, released for the 1985 model year, offered a 2.2 inline-4 engine. By 1989, the model’s production had ended.
The Dodge Lancer’s origin also started much earlier than the 1980s, as the Lancer made it’s debut in 1955. The vehicle was off the market by 1962, and Chrysler hoped to reboot the nameplate for the 1985 model year. The five-door hatchback was essentially a more-expensive GTS, and it was billed as a stretched-out Chrysler K alternative. After switching to the Lancer Shelby in 1988, the car was off the market by 1989.
Perhaps the best part of the commercial was the inclusion of Iacocca, who is one of the most innovative minds in automotive history. He served as the President and CEO of the brand from 1978 to 1992.
As you can see, there are a variety of iconic Chrysler commercials dating back almost 50 years! The brand clearly has rooted itself as a popular American brand, and we’ll continue to see Chrysler commercials for years to come.
If you’ve got the itch to purchase a Chrysler, head down to the Automall in Miami Lakes, Florida. The helpful staff will be happy to find you your ideal car.