Chevrolet Literally Pays It Forward To 2022 HBCU Marketing And Journalism Interns – Miami Lakes Automall Chevrolet
This month, Chevrolet and the National Newspaper Publishers Association completed their sixth year of “Discover the Unexpected.” This is a ten-week internship and scholarship program for 11 HBCU students, five involved in marketing and six with journalism. The program is meant for these individuals to delve into marketing roles centered on General Motors’ vision for a fully-electric future and journalism with the NNPA organization.
“Chevrolet is honored to continue our partnership with the NNPA for DTU, providing HBCU students professional and personal growth opportunities,” said Steve Majoros, vice president of Chevrolet Marketing. “The fellows made an impact on our Chevy Marketing team as they navigated new experiences – including working with large corporations, virtual work environments and time management skills – and learned how to effectively convey the benefits of EVs to their local communities, all while exemplifying professionalism and passion.”
On a national level, NNPA publishers also facilitated the activities for the six journalism majors this summer. These individuals were presented with print, broadcast, digital, and photojournalism skills, together with experiencing the Chevrolet Bolt EUV in person.
“The NNPA and Chevrolet partnership has been and continues to be extremely productive supporting aspiring journalists and amplifying their voices” said NNPA President and CEO Dr. Benjamin F. Chavis Jr. “Students worked alongside our renowned publishers for an in-depth experience while understanding how to bridge the gap between traditional and new-age journalism, and we cannot wait to see how their stories change EV myths within their communities.”
During the course of the program, students were able to build content and enticing stories related to the Chevy Bolt EUV, electrification, and EV adoption, enabling them to serve agents of change within their local communities.
Antonio Andrews, a fellow 2022 DTU student, said he applied to the program because he wanted to work with electric vehicles. “The automotive industry is undergoing its largest transition since inception,” he stated. “To be able to give insight and have access to new and innovative concepts is a dream come true.”
The 2022 DTU program was expanded by significant industry mentors and reputable alums. Terrance J, American actor, model, and entertainer, who is a program ambassador, marshaled the students in New Orleans as they engaged in The Big Easy Bolt Race. This is a systematized team ride-and-drive scavenger hunt to understand more about electrification on top of Black history and New Orleans culture.
“As a graduate of North Carolina A&T State University with a mass communication degree, I understand the passion and enthusiasm that HBCU students bring to the table,” said Jenkins. “I was elated to work alongside these students and provide an opportunity to connect and motivate each of them into their future careers.”
Justin Shaifer, TV host, producer, and STEM advocate returned to DTU as the fellows’ mentor for the second year, encouraging students to “take what you’re asked to do and go above and beyond to operate with excellence at every step” during the program’s closing ceremonies in Detroit. He continued, “This is a phenomenal program, and it was an honor to be a part of these incredible young professionals.”
Emmanuel Dorvil, a former DTU fellow and current DMAX group leader explained while musing on the DTU program that the college venture equipped him for his career at General Motors, “My foot was on the gas pedal for my career. I had to ensure I was always prepared, whether it involved vehicle releases or increasing multicultural diversity with EV consumption. The exposure of this program sets you apart – the ability to connect with others is what we need as aspiring young professionals.”
Chevrolet gifted each of these students with a $10,000 scholarship and a $5,000 stipend. Thus far, DTU has awarded 49 HBCU students over $600,000.
If you’re interested in exploring more of what Chevrolet has to offer, be sure to visit our website Miami Lakes Automall . We sell a wide variety of vehicles from the brand in several shapes and sizes. Those who are interested in anything we have to offer can simply view our online new car inventory and chat with a representative for more information.
Photo Source/Copyright: Chevrolet Pressroom
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