Posts Tagged ‘Texas’
Just in time for the State Fair of Texas, Ram is making headlines once again by debuting the all-new 2018 Heavy Duty Longhorn Ram Rodeo Edition. Available in the 2500 or 3500 models, the Ram Rodeo Edition builds on the Longhorn’s unique Southwestern theme by featuring a suede headliner that is paired with one-of-a-kind interior colors like Black and Cattle Tan.
Earning the title of “Luxury Pickup Truck of Texas” from the Texas Auto Writers Association (TAWA) for the second year in a row, the 2018 Longhorn Ram Rodeo Edition is the world’s benchmark for upscale pickup trucks. Not only does the Ram Rodeo Edition exhume some serious curb appeal, but there’s also no mistaking just what kind of beast the consumer is driving – especially with the notable “LONGHORN” badging that is stretched across the width of the tailgate. Exterior upgrades include body-colored bumpers and side-steps, along with the available six exterior colors that include Walnut Brown, Brilliant Black Crystal, Bright White, Pearl White, Delmonico Red, and Granite Crystal Metallic.
“The 2018 Heavy Duty Longhorn Ram Rodeo Edition is the ultimate combination of capability, refinement and towing content,” said Jim Morrison, Head of Ram Truck Brand, FCA – North America. “Truck buyers at this level expect to see and feel the highest quality materials. The Ram Rodeo brings together the advanced technology and towing content in America’s longest-lasting truck.”
In addition to the diverse selection of exterior colors, the Ram Rodeo 2500/3500 single-rear-wheel models are stocked with 20-inch aluminum wheels with optional painted pockets, while the Ram 3500 dual-rear-wheel models feature 17-inch polished aluminum wheels. In true Ram fashion, the standard trailering equipment checks all the boxes in the work department. The Longhorn Ram Rodeo Edition comes with a fifth-wheel gooseneck trailer prep package and bed-view camera, providing owners a factory solution to view the hitch point for heavy duty trailers during hitching operations. The Longhorn Rodeo Edition also features exclusive rear air suspension technology for expert load leveling for hauling loads or towing trailers.
For the 2018 model year, the Heavy Duty Longhorn Ram Rodeo Edition offers two engine options – a 6.4-liter V8 engine and the 6.7-liter Cummins I6 diesel engine. Available with a crew cab or mega cab, in addition to all of the top-of-the-line features that the Ram Rodeo Edition has to offer, it is also available in 4×2 and 4×4 configurations. Needless to say, the legendary truck brand is highly preferred by ranchers and farmers in the Lone Star State and across the nation.
The Longhorn trim isn’t the only model gaining a special edition. Ram recently revealed its all-new 2018 Ram Harvest Edition Chassis Cab truck which was designed specifically for those who work on a farm or ranch. Additionally, the Ram 2500 Power Wagon also recently debuted its all-new Mojave Sand Option Package. From farming to luxury, Ram is giving us life with all these new enhancements.
Pricing for the 2500 model starts at $60,790 (plus destination fee) and the 3500 model starts at $71,260 (plus destination fee). Both are expected to arrive in dealerships during the third quarter of 2018. Follow Miami Lakes Automall social media to stay updated on Ram news or visit our website to check out our entire new car inventory selection!
Brand loyalty among pickups has always been a very real thing. To see someone switch brands 10, 15 sometimes even 20 years into driving is highly unusual. And it makes sense why. As a general rule, pickup drivers are not a fickle people.
RAM owners not interested in the latest or greatest. They don’t care about looks as much as strength, durability and reliability. RAM owners have little use for image and popularity. They are salt-of-the-earth and they expect the same from their pickups as they do from themselves; hardworking, loyal and dependable.