Posts Tagged ‘SEMA’

Mopar is Taking the Ultimate Overlanding Ram Truck to SEMA

Thursday, October 31st, 2019

It’s that time of the year again, the 2019 Specialty Equipment Market Association (SEMA) show kicks off on November 5th and runs through the 8th. Like every prior year, Mopar will be present to showcase its aftermarket Mopar parts along with other prototype parts and accessories. A total of 14 Fiat Chrysler Automobiles (FCA) vehicles will be showcased at the event and one of those vehicles is a Ram 1500 Rebel OTG (Off The Grid) overlanding concept. As the premier automotive specialty products trade exhibition worldwide, SEMA is the perfect stage for Mopar and FCA vehicles to shine.  (more…)

Mopar “Dresses Up” Two Ram Concept Pickups at the 2018 SEMA Event

Thursday, November 1st, 2018
2018 ram rebel concept vehicle SEMA miami lakes ram
2018 ram rebel concept vehicle SEMA miami lakes ram

Photo Credit/Copyright: autoweek.com

People aren’t the only ones dressing up for Halloween this year. At the 2018 SEMA auto event, Mopar has “dressed up” two Ram 1500 concept trucks, making one a little taller and one a little shorter. Set to take place from October 30th through November 2nd, Mopar is using SEMA to show off some of their production and prototype parts and accessories to determine which ones should transition from concept to reality.

According to Mopar, the two Ram 1500 truck models that will be modified for the event are the Rebel Concept Ram 1500 and the Big Horn “Low Down” Ram 1500 concept truck. These modified pickup trucks actually only make up a fraction of the 14 customized vehicles that Mopar will show off, but they surely share the spotlight. Both on and off-road models preserve the brands rugged and sturdy spirit while getting a serious facelift with Mopar’s parts and accessories.

“The SEMA Show is truly the greatest stage for our brand to demonstrate what owners and enthusiasts can create with a little imagination and a selection of Mopar parts and accessories,” said Steve Beahm, head of parts & service at Mopar and Passenger Car Brands, FCA – North America. “There is a method to our SEMA madness — we use this show as a venue to gauge enthusiast interest in prototype parts that may become production offerings in the future.”

Beginning with the Ram 1500 Rebel Concept model, that was lifted two-inches by a Mopar lift kit “for enhanced off-road clearance,” was painted in a shade of blue and called the “Rebel Smoke.” Consumers can also take advantage of the black-cast aluminum running boards to alleviate any difficulty when entering the vehicle for the driver and passenger. The Rebel Concept rides on 18-inch x 8-inch cast-aluminum Beadlock wheels wrapped in 35-inch Goodyear DuraTrac tires painted with body-color accents. Furthermore, the custom “Rebel Smoke”-trimmed wheels add traction and tread that is required to tackle those off-road trails.

Aside from giving the Rebel concept a fresh and impressive look, comprised of a new paint job and RAM graphics, Mopar enhanced the nose of the truck with a Mopar conceptual performance hood with “Ram Airflow.” The Ram Airflow system mimics a supercharger, delivering cold air to the engine that, as a result, optimizes horsepower and torque at certain speeds. Meanwhile, the bed of the truck is fitted with five five-inch LED lights that each produces 4,800 lumens and still reserves enough space for a conceptual rear spare tire carrier. The bed also includes a rear bed step and spray-in bed liner to ramp up the functionality of the model.      

As for the Big Horn “Low Down” Ram 1500 concept truck, Mopar dropped it by two-inches to give it the ultimate street style instead of trail performance. The exterior is painted in a two-tone color scheme, with the lower two-thirds of the model colored in a silvery “Brassphault” shade, and the top painted with a glossy black finish. The horsepower-increasing conceptual hood by Mopar matches the glossy black finish for a perfect blend of color and functionality.

The body was lowered with a “prototype lowering kit, providing a more aggressive stance and appearance.” The Big Horn rides on 22-inch wheels that include the exterior color scheme and are paired to prototypal wheel flares. The bed stays true to the intended street style, and rather than being equipped with LED lights, is equipped with a shiny black Mopar hard tonneau cover and also finished in gloss black paint. All badging has also finished in gloss black, giving the exterior many blacked-out design cues. In addition to the exterior style, the Low Down concept model includes brushed and polished door sill guards accented with the R-A-M logo, along with Mopar all-weather floor mats. Oh, and it’s not all just aesthetics – the “Low Down” also comes with the Ram Airflow system to charge up the 5.7-liter HEMI engine under the hood.

Isn’t it amazing what a few accessories can do? Interested in test driving the all-new 2019 Ram 1500? Stop by the Miami Lakes Automall, located in Miami Lakes, FL, and check out our entire new car inventory selection. Stay tuned for more SEMA news by following us on social media    

Top Honors for Ram, Jeep and Chrysler Models + SEMA

Friday, November 4th, 2016
ram-MACHO-Power-wagon-SEMA-miami-lakes-ram

ram-MACHO-Power-wagon-SEMA-miami-lakes-ram

FCA has recently snagged some great awards for three models. In the last week, the Ram Rebel and Jeep Grand Cherokee Summit won awards at the Active Lifestyle Vehicle competition, and the Chrysler Pacifica shut down the competition when it earned the title as “Best Minivan in 2016” from Cars.com. In addition to all of the good news, FCA and Mopar is awing audiences with its collection of cool concepts at SEMA. Read below for details.

Ram Rebel and Jeep Grand Cherokee EcoDiesel Earn Awards

The Active Lifestyle Vehicle competition is an annual competition in which outdoor enthusiasts test vehicles in on and off-road conditions. There are a variety of categories, and the Jeep Grand Cherokee Summit EcoDiesel and Ram Rebel both claimed top honors.  

The Jeep Grand Cherokee Summit EcoDiesel took home the “ALV Green Award” because of the vehicle’s impressive fuel economy and reduced CO2 emissions. The EcoDiesel engine is a 3.0-liter V6 engine that gets up to 30 mpg on the highway and produces lower CO2 emissions than other vehicles in its class. This engine and vehicle can go over 600-miles on a full tank.

The Ram Rebel won the “Best Value Off-Road” award. The Ram Rebel is a souped up version of the Ram 1500 that is built specifically for off-roading and safety in mind. The Ram Rebel has a powerful 305-horsepower engine, 33-inch all-terrain tires, and a one-inch lift with Bilstein shocks. The Rebel has exterior features like skid plates, tow hooks and hill descent control, all of which add safety when off-roading. (more…)