Posts Tagged ‘RAM Truck’
The 2021 Ram 1500 more than holds its own against its competitors when outshining the competitive full-size pickup segment. Not only is the Ram 1500 an impressive pickup, but it’s also far more modern than the rest — both inside and out. The biggest news about the 2021 Ram 1500 lineup includes the all-new Ram 1500 TRX powered by a supercharged 6.2-liter V8 with a whopping 702 horsepower. Designed as a competent off-roader, the Ram 1500 TRX is equipped with a sturdy off-road chassis and suspension, but when it comes to the interior cabin, every single Ram 1500 trim hits it out of the park. (more…)
The days of pickup trucks being solely for work, or be relied on as utilitarian workhorses of the automotive world, are long gone. These days, pickup trucks can sometimes rival luxury vehicles thanks to sumptuous interior cabins and cutting-edge technology. Some, like the all-new Ram 1500 TRX, even have the performance muscles to go head-to-head with muscle cars and the added bonus of being a capable off-roader that’s here to shut down the competition in the off-road segment. In short, pickup trucks quickly became the perfect mix of features that run the gamut from practicality to luxury. (more…)
Stellantis — the new conglomerate formed when Fiat Chrysler Automobiles and PSA Groupe merged– vowed that by 2030 every nameplate under its umbrella, including Jeep, Dodge, Chrysler, Ram, Maserati, and other brands, will offer an electric vehicle. The company plans to fortify its efforts by easing into plug-in hybrid production of most models in the coming years to accelerate its global electrification plan and meet its own 2030 deadline. New platforms are already underway to support electric vehicles, and rumor has it that one of those platforms is destined for body-on-frame pickups and SUVs. If all goes according to plan, Ram Trucks should see its first all-electric offering by 2024. (more…)
In its latest collaboration, Ram Truck is joined by Dave Grohl from the Foo Fighters. Ram’s new multimedia campaign titled “Spotlight” gets the job done with three new videos that cover television, digital, and the Ram Truck brand social media channels. The campaign kicks off prior to Mother’s Day and coincides with the release of lead singer Dave Grohl’s “From Cradle to Stage” unscripted series. The spot was inspired by Grohl’s mother, Virginia Hanlon Grohl, and her critically acclaimed book. “From Cradle to Stage” follows Grohl’s previous directorial efforts with “What Drives Us,” a documentary that Grohl described as “a love letter to every musician that has ever jumped in an old van with their friends and left it all behind for the simple reward of playing music.” (more…)
Spring is in and the commercial truck season is among us. Ram Truck is currently giving commercial truck season its all with special incentives on its commercial lineup of heavy-duty pickups, vans, and even chassis cabs. A new advertising campaign titled “Giants”celebrates everyday American working-class heroes and highlights small businesses currently mobilized in helping their communities. The campaign’s main focus is to showcase the determination of the working class and its role in shaping the nation’s future.
One of the biggest perks of getting behind the wheel of a new vehicle is the ability to make it one’s own. Plenty of truck buyers love to accessorize their rides once they take the vehicle home, and owners of the latest Ram 1500 are no different. The best accessories and parts for Ram pickups come from Mopar, the brand’s official parts, service and customer care division. With hundreds of parts and accessories, it’s easy to get overwhelmed while sifting through the Mopar catalog. However, new wheels and tires, along with lift kits and light bars, tend to be some of the most common upgrades. Here are five parts and accessories from Mopar that take the 2021 Ram 1500 to new heights. (more…)
Once again, the 2021 Ram 1500 TRX finds itself a “Truck of the Year” recipient. The Rocky Mountain Automotive Press (RMAP) deemed the new 2021 Ram 1500 TRX its “Truck of the Year.” All in all, especially as it begins rolling out across dealer lots, the 2021 Ram 1500 TRX remains the segment disruptor it was designed to be.
“There was some really great competition this year for ‘Truck of the Year’ in the Denver region. However, the Ram 1500 TRX was the run-away winner among the Rocky Mountain Automotive Press group of automotive journalists,” said RMAP President Craig Conover. The 2021 Ram 1500 TRX Strikes Again as the “Truck of the Year” (more…)
There’s no road — paved or not — that the Ram 1500 TRX can’t conquer with its over-the-top supercharged engine, more than 700 horsepower, and a wading depth of 32 inches. Perhaps the fact that the Ram 1500 TRX is pumping out 650 lb-ft of torque has something to do with the fact that it’s such an off-road beast, or maybe it’s the fact that it only needs 4.5 seconds to go from 0 -60 mph — regardless, few vehicles on the current market come close to these performance numbers. Here are four things we love about the 2021 Ram 1500 TRX. (more…)
Ram Trucks is on a mission to reinforce just how much its award-winning pickups are “Built to Serve” thanks to a new storytelling ad campaign called “I’m a Ram”. The new campaign features five-time Grammy-winning singer/songwriter Chris Stapleton. A combination of commercials and long-form content that spans across traditional broadcast, digital, and the truck maker’s social media channels via Facebook, Instagram, and Twitter. The first two spots, titled “Neighbor” and “Provider,” are slated to debut during the NCAA March Madness telecast. Ram Truck is releasing an extended 60-second spot titled “Anthem” on its official Youtube channel. (more…)
Kelley Blue Book (KBB) named the Ram 1500 and Ram 2500/3500 Heavy Duty pickups to its 2021 Best Resale Value awards. 2021 marks the second consecutive year in which the Ram 1500 and Ram 2500/3500 capture spots on KBB’s Top 10 Vehicles for Best Resale Value list. KBB bases the Best Resale Value Awards on projections that come directly from the publication’s Official Residual Value Guide with a skilled staff of automotive analysts at the helm who get final say. The distinguished awards highlight vehicles that are expected to maintain a large proportion of their original list price even after five years of ownership. (more…)