Posts Tagged ‘Ram HD’

Electrification Efforts Accelerate as a Ram EV Pickup is Planned for 2024

Thursday, May 13th, 2021

Stellantis — the new conglomerate formed when Fiat Chrysler Automobiles and PSA Groupe merged– vowed that by 2030 every nameplate under its umbrella, including Jeep, Dodge, Chrysler, Ram, Maserati, and other brands, will offer an electric vehicle. The company plans to fortify its efforts by easing into plug-in hybrid production of most models in the coming years to accelerate its global electrification plan and meet its own 2030 deadline. New platforms are already underway to support electric vehicles, and rumor has it that one of those platforms is destined for body-on-frame pickups and SUVs. If all goes according to plan, Ram Trucks should see its first all-electric offering by 2024.  (more…)

Ram Trucks, Foo Fighters Shine a “Spotlight” on Everyday Heroes

Thursday, May 6th, 2021

In its latest collaboration, Ram Truck is joined by Dave Grohl from the Foo Fighters. Ram’s new multimedia campaign titled “Spotlight” gets the job done with three new videos that cover television, digital, and the Ram Truck brand social media channels. The campaign kicks off prior to Mother’s Day and coincides with the release of lead singer Dave Grohl’s “From Cradle to Stage” unscripted series. The spot was inspired by Grohl’s mother, Virginia Hanlon Grohl, and her critically acclaimed book. “From Cradle to Stage” follows Grohl’s previous directorial efforts with “What Drives Us,” a documentary that Grohl described as “a love letter to every musician that has ever jumped in an old van with their friends and left it all behind for the simple reward of playing music.” (more…)

Ram Truck Launches New Campaign With a Little Help From Chris Stapleton

Friday, March 19th, 2021

Ram Trucks is on a mission to reinforce just how much its award-winning pickups are “Built to Serve” thanks to a new storytelling ad campaign called “I’m a Ram”. The new campaign features five-time Grammy-winning singer/songwriter Chris Stapleton. A combination of commercials and long-form content that spans across traditional broadcast, digital, and the truck maker’s social media channels via Facebook, Instagram, and Twitter. The first two spots, titled “Neighbor” and “Provider,” are slated to debut during the NCAA March Madness telecast. Ram Truck is releasing an extended 60-second spot titled “Anthem” on its official Youtube channel.  (more…)

Ram 1500, Ram Heavy Duty Models Named to KBB’s 2021 Best Resale Value Awards

Thursday, March 4th, 2021

Kelley Blue Book (KBB) named the Ram 1500 and Ram 2500/3500 Heavy Duty pickups to its 2021 Best Resale Value awards. 2021 marks the second consecutive year in which the Ram 1500 and Ram 2500/3500 capture spots on KBB’s Top 10 Vehicles for Best Resale Value list. KBB bases the Best Resale Value Awards on projections that come directly from the publication’s Official Residual Value Guide with a skilled staff of automotive analysts at the helm who get final say. The distinguished awards highlight vehicles that are expected to maintain a large proportion of their original list price even after five years of ownership.  (more…)

The 2021 Ram Truck Lineup in Review

Thursday, December 31st, 2020

Ram Trucks made several changes for its 2021 model year lineup, but it’s the all-new 2021 Ram 1500 TRX that’s really going to revolutionize pickup trucks going forward. The Ram 1500, Ram Heavy Duty, and other vehicles in the truck maker’s lineup received functional and equipment changes only. Here’s what the 2021 Ram Truck lineup looks like: (more…)

U.S. News & World Report Names Ram Trucks the 2021 Best Truck Brand

Friday, November 20th, 2020

Recognition is in order for the Ram Trucks brand once again as U.S. News & World Report recently named Ram the Best Truck Brand for 2021. This is the second consecutive year that the pickup maker is deemed the Best Truck Brand of the Year. U.S. News & World Report’s Best Vehicle Brand awards take various brands (34 to be exact) into consideration, recognizing industry-wide standards and excellence for cars, SUVs, pickup trucks, and luxury vehicles. (more…)

The 2021 Ram 1500 Warlock Now Offers an All-Terrain Pack

Friday, September 18th, 2020

Ram Trucks isn’t in any hurry to get the Ram 1500 Classic out of dealerships anytime soon. Sales remain strong as the truck brand continues to market the Ram 1500 Classic as a lower-cost alternative to the latest-generation Ram 1500. The Classic seems to be unchanged from last year as it heads into the 2021 model year, but there does appear to be one very notable exception.  (more…)

Ram Trucks Expands Limited Night Edition Package on the 2021 Ram 1500 and Ram Heavy Duty

Friday, September 11th, 2020

Ram Truck is expanding its Limited Night Edition lineup, including the Ram 150 and Ram Heavy Duty models for its 2021 lineup. These new Limited Night Edition pickups are based on the top-tier Limited trim and build upon to enhance it, giving prospective buyers a larger selection of exterior accents, along with additional content for even more personalization. Ram 1500 and Ram Heavy Duty Limited Night Editions take what pickup luxury means, redefine it, and push it to the next level.  (more…)

Introducing the 2020 Ram Heavy Duty Limited Black Edition

Tuesday, July 21st, 2020

Ram Truck announced the arrival of a new Heavy Duty Limited Black Edition. Designed as a sophisticated pickup to appeal to the significant segment of luxury truck buyers, the 2020 Ram Heavy Duty Limited Black Edition features a monochromatic appearance package. The package is taking the Ram Heavy Duty Limited trim to new heights with its introduction. Some of the luxurious trimmings include black exterior accents, matte black badging, and black aluminum wheels. Ram continues to offer a wide array of truck options to meet the needs of its diverse buyer base — this latest offering, the 2020 Ram Heavy Duty Limited Black is just another example of that. 

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Ram Wins Big in Kelley Blue Book Resale Value Awards

Friday, February 14th, 2020

Kelley Blue Book (KBB)  just named the Ram 1500 and Ram Heavy Duty models as winners of its Best Resale Value Awards. This marks the ninth consecutive year where a vehicle from parent company Fiat Chrysler Automobiles (FCA) earns a nod on KBB’s prestigious list. Three FCA vehicles made the cut on the 10 Best Resale Value Awards list, tying the most spots of any other automaker.  (more…)